McDonalidization

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Presentation by: Carmen Neghina, Alina Oprea, Alina Blanaru, Teodora Vasileva (design), Linh Dang-Thi-Ngoc, Raluca Blanaru

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  • International University
  • McDonalidization

    1. 2. George Ritzer 10.06.09 Human Resource Management “ The McDonaldization of Society ” 2007 1993 1940 2004 1999 1975 “ Sociology: a Multiple Paradigm Science” “ Enchanting a Disenchanted World: Revolutionizing the Means of Consumption” “ The Globalization of Nothing” George Ritzer
    2. 3. The Concept <ul><li>The secret behind the concept : </li></ul><ul><li>1 . Efficiency </li></ul><ul><li>2. Calculability </li></ul><ul><li>In McDonalization : quality = quantity </li></ul><ul><li>a lot of something - quick delivery - it must be good </li></ul><ul><li>Calculability is first expected by clients and, in consequence, offered by McDonalized institutions </li></ul>Managers Customers Staff Organization/precision Speed, accuracy Friendly Environment
    3. 4. The Concept (cont’d) <ul><li>3. Predictability </li></ul><ul><li>the personal is trained not only at the behavior level but also at communication level </li></ul><ul><li>predictable interactions between workers and customers through extreme standardization </li></ul><ul><li>4 . Control </li></ul><ul><li>the unpredictability of human behavior is reduced through the replacement of human workers with non human technology </li></ul><ul><li>standardized dress-code, communication – code, action - code </li></ul>10.06.09 Human Resource Management
    4. 5. From market perspective <ul><li>Fast-food market only  limited foods and services </li></ul><ul><li>Less competition </li></ul><ul><li>Less important role of employees </li></ul><ul><li>Reduce creativity </li></ul><ul><li>Reduce social interaction </li></ul><ul><li>Health and environmental concerns </li></ul>10.06.09 Human Resource Management
    5. 6. From Social Perspective <ul><li>Irrationality of rationality </li></ul><ul><ul><li>more work </li></ul></ul><ul><ul><li>dependence on systems </li></ul></ul><ul><ul><li>loss of control </li></ul></ul><ul><li>Promote global capitalism & consumerism </li></ul><ul><li>Social-political concerns about labor practices and corporate policies. </li></ul><ul><li>Uniformity or standardization </li></ul><ul><ul><li>Pollution, excess waste, mass production </li></ul></ul><ul><ul><li>Popular culture </li></ul></ul><ul><ul><li>Loss of individuality, specificity </li></ul></ul>10.06.09 Human Resource Management
    6. 7. HRM and McJobs <ul><li>Provide young workers with a general work competencies and maturation skills : </li></ul><ul><ul><li>Reliability </li></ul></ul><ul><ul><li>Strong work ethic </li></ul></ul><ul><ul><li>Responsibility </li></ul></ul><ul><ul><li>Concentration </li></ul></ul><ul><ul><li>Punctuality </li></ul></ul><ul><ul><li>Diligence </li></ul></ul><ul><ul><li>Attitude to authority </li></ul></ul>10.06.09 Human Resource Management
    7. 8. <ul><li>Training and learning </li></ul><ul><li>Flexible hours and income </li></ul><ul><li>Spring board for other jobs </li></ul><ul><li>Social relations </li></ul><ul><li>Team work </li></ul><ul><li>Employee involvement </li></ul><ul><li>Performance appraisals </li></ul><ul><li>Community spirit </li></ul>HRM and McJobs cont’d 10.06.09 Human Resource Management
    8. 9. McJobs criticism <ul><li>Contingent work : </li></ul><ul><ul><li>Lack job security </li></ul></ul><ul><ul><li>Part time job </li></ul></ul><ul><ul><li>Paid on a piece work basis </li></ul></ul><ul><li>High staff turnover </li></ul><ul><li>Exploitation </li></ul>10.06.09 Human Resource Management
    9. 10. Possible Outcomes <ul><li>The phenomenon of McDonaldization can be applied to a broad scope of economic, political, social, and cultural artifacts and mechanisms: </li></ul><ul><ul><ul><li>The fast food model offers people an efficient method of satisfying many needs; </li></ul></ul></ul><ul><ul><ul><li>Quantity has become equivalent to quality; </li></ul></ul></ul><ul><ul><ul><li>A world with few surprises is preferred; </li></ul></ul></ul><ul><ul><ul><li>Human technology is constantly threatened by nonhuman technology; </li></ul></ul></ul>10.06.09 Human Resource Management
    10. 11. Possible Outcomes (cont’d) <ul><li>More dimensions can be derived from McDonaldization: </li></ul><ul><ul><ul><li>Irrationality </li></ul></ul></ul><ul><ul><ul><li>Deskilling </li></ul></ul></ul><ul><ul><ul><li>Consumer workers </li></ul></ul></ul>10.06.09 Human Resource Management
    11. 12. References <ul><li>http://en.wikipedia.org/wiki/McJob </li></ul><ul><li>http://www.umsl.edu/~keelr/010/mcdonsoc.html </li></ul><ul><li>http://www.geocities.com/mcdonaldization/advantages.html </li></ul><ul><li>http://www.uta.edu/huma/illuminations/kell30.htm </li></ul><ul><li>http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0190280501.html </li></ul><ul><li>http://news.bbc.co.uk/2/hi/uk_news/magazine/5052020.stm </li></ul><ul><li>http://goliath.ecnext.com/coms2/gi_0199-4496675/McJobs-student-attitudes-to-work.html#abstract </li></ul><ul><li>Ritzer, G. (1998). The McDonaldization Thesis . London: Sage Publications </li></ul>10.06.09 Human Resource Management
    12. 13. Thank you for your attention!

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