Key PerformanceIndicators
Agenda• Housekeeping  • Homework  • Attendance  • News• Measurement & Analysis  • Measure!!!  • Key Performance Indicators...
HOUSEKEEPING
MEASURING
Measuring• Benchmarking  • Follower count  • Reach  • Mentions  • Web traffic (Google Analytics)• Growth  • Campaign track...
Measuring• Part of a larger campaign  • Social media vs Traditional• Platform Specific  • Twitter vs Facebook vs YouTube v...
KPIs Save Lives• What’s the ROI?• Allow you to:  • Show clients results    • Win new business  • Measure the industry  • C...
Five KPIs1. Conversational Exchange  • How many people are replying to you?     • @replies on Twitter, Comments on FB, Blo...
Five KPIs3. Amplification – Shares per post  • Share button on Facebook  • Social shares on your website       • Share, Li...
Platform specific KPIs• Platform Specific  • Twitter     • RTs, mentions  • Facebook     • Shares, Likes, talking about th...
Activity• What metrics mean success to you  • Offline, online  • Why do you measure them?  • How do you measure them?
KPIs Examples• Subscriber growth  • Followers  • Likes  • Email subscriptions• Impressions  • Twitter reach  • Shares  • O...
Lead Generation1. Follow people  • Twitter  • Blogs  • Like other Facebook pages2. Engage  • Comments!3. Track  • Social C...
Blogger Outreach• Create credible brand awareness and exposure• Super niche audiences• Good for the blogger  • Creates con...
Blogger Outreach•   Developing relationships with influencers•   Say hi!•   Connect online and offline•   Keep it casual• ...
Developing Relationships• Don’t wait until you need something from someone  • Need to put money in before you make a withd...
Pitching Bloggers• Make sure that content is relevant to their blog• Don’t always go for the hard sell  • Can be casual, l...
GENERATING LEADS THROUGH SOCIALMEDIA
Lead Generation• Social media, and specifically Twitter, is like an on going  conference. It allows you to connect with an...
Lead Gen via Twitter•   Find out who you need to connect with•   Say Hi!•   Don’t go for the hard sell right away•   Move ...
Lead Gen via Blogs• Follow industry blogs• Get featured  • Ideally have a call to action• Leave comments  • Use the commen...
Lead Gen via LinkedIn• LinkedIn has tools for new business!  • We will talk about these later• Find people in organization...
Upcoming SlideShare
Loading in …5
×

Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation

1,477 views

Published on

prds129

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,477
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
37
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation

  1. 1. Key PerformanceIndicators
  2. 2. Agenda• Housekeeping • Homework • Attendance • News• Measurement & Analysis • Measure!!! • Key Performance Indicators! • Blogger Outreach • Lead Generation
  3. 3. HOUSEKEEPING
  4. 4. MEASURING
  5. 5. Measuring• Benchmarking • Follower count • Reach • Mentions • Web traffic (Google Analytics)• Growth • Campaign tracking • Brand health • Crisis Detection • Impressions • Competitive intelligence
  6. 6. Measuring• Part of a larger campaign • Social media vs Traditional• Platform Specific • Twitter vs Facebook vs YouTube vs Blogs• Tailor to your needs • Pick two or three that are reliable• Don’t get lost in the numbers• Simplify as much as possible
  7. 7. KPIs Save Lives• What’s the ROI?• Allow you to: • Show clients results • Win new business • Measure the industry • CYA • Be effective
  8. 8. Five KPIs1. Conversational Exchange • How many people are replying to you? • @replies on Twitter, Comments on FB, Blogs2. Reach • Size of the audience • Total followers on Twitter, number of people on Twitter • Not everyone sees everything • Don’t see every Tweet, don’t read every article, may not view the entire video, etc.
  9. 9. Five KPIs3. Amplification – Shares per post • Share button on Facebook • Social shares on your website • Share, Like, Tweet, Pin, Stumble4. Sentiment – Positive or negative • Sentiment tools – automation great for high volumes • Specific language – industry specific • Likes, dislikes, recommendations • Manual calculation5. Content appreciation • Favourites, social bookmarks, link backs
  10. 10. Platform specific KPIs• Platform Specific • Twitter • RTs, mentions • Facebook • Shares, Likes, talking about this • YouTube • Views, likes, dislikesm channel subscribers • Blogs • Social shares, comments
  11. 11. Activity• What metrics mean success to you • Offline, online • Why do you measure them? • How do you measure them?
  12. 12. KPIs Examples• Subscriber growth • Followers • Likes • Email subscriptions• Impressions • Twitter reach • Shares • Online article pickup
  13. 13. Lead Generation1. Follow people • Twitter • Blogs • Like other Facebook pages2. Engage • Comments!3. Track • Social CRM – Salesforce.com • Follow • Lists4. Sales Cycle
  14. 14. Blogger Outreach• Create credible brand awareness and exposure• Super niche audiences• Good for the blogger • Creates content • Adds credibility• Really Good for the brand • Targeted audience that is already built • Valued presence • Network outside of blogs (Twitter, Facebook) • Increase social credibility
  15. 15. Blogger Outreach• Developing relationships with influencers• Say hi!• Connect online and offline• Keep it casual• Don’t always be a hard sell• Create brand advocates
  16. 16. Developing Relationships• Don’t wait until you need something from someone • Need to put money in before you make a withdrawl• Say “Hi!” whenever you have the chance • In person, sending a tweet, leaving a comment• Doesn’t have to be formal. Can be as simple as a retweet
  17. 17. Pitching Bloggers• Make sure that content is relevant to their blog• Don’t always go for the hard sell • Can be casual, lead with questions “Did you know?...”• Personalize (this is where a relationship is handy)• Let them know the benefits• Be prepared to pay
  18. 18. GENERATING LEADS THROUGH SOCIALMEDIA
  19. 19. Lead Generation• Social media, and specifically Twitter, is like an on going conference. It allows you to connect with anyone at any time.• Find people you want to do business with• Where are they? • Twitter • LinkedIn • Blogs• Connect with them!
  20. 20. Lead Gen via Twitter• Find out who you need to connect with• Say Hi!• Don’t go for the hard sell right away• Move to direct message• Leverage existing relationships • People you have connected with but never met • People you have met once • People you’ve never talked to but follow you
  21. 21. Lead Gen via Blogs• Follow industry blogs• Get featured • Ideally have a call to action• Leave comments • Use the comment section as a source of contact information
  22. 22. Lead Gen via LinkedIn• LinkedIn has tools for new business! • We will talk about these later• Find people in organizations• Find contact information• Permanent Rolodex

×