Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Online PR for Startups by @prdotco

539 views

Published on

How to handle PR for your startup. Start here.

What questions you may start from.
How to set up your goals.
How to add Public Relations to your online marketing strategy.
Dos and Don'ts for your online PR campaigns.
How to engage journalists.
Tips & Tricks. And more.

This presentation was set up for a private event, so some ideas may not be very clear without clarification. Follow up at any time tweeting @prdotco - any feedback is welcome!

Published in: Marketing
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Online PR for Startups by @prdotco

  1. 1. Online PR for Startups
  2. 2. Online PR toolkit
  3. 3. 1. What is PR? 2. What are your goals? 3. Myths to debunk 4. Some Don’ts 5. Some Dos 6. Tips + Examples
  4. 4. “PR is a waste of time.” UBER GM, Chris Nakutis
  5. 5. PR is doing household chores
  6. 6. 1. What is PR? 2. What are your goals? 3. Myths to debunk 4. Some Don’ts 5. Some Dos 6. Tips + Examples
  7. 7. “You should start marketing the day you start building your product.” Hubspot co-founder, Darmesh Shah
  8. 8. “Journalists are not salespeople.” Hubspot director of PR, Katie Burke
  9. 9. “Companies dive into driving awareness for their product before they figure out who they are or what they stand for.” Eventbrite co-founder, Julia Hartz
  10. 10. Your Goals • Brand awareness • Authority / Credibility • Reach your audience • Traffic • ...$$$
  11. 11. 1. What is PR? 2. What are your goals? 3. Myths to debunk 4. Some Don’ts 5. Some Dos 6. Tips + Examples
  12. 12. Myth #1 PR is dead
  13. 13. Myth #2 The press release is dead
  14. 14. Myth #3 Email is dead
  15. 15. Myth #4 You don’t need help
  16. 16. 1. What is PR? 2. What are your goals? 3. Myths to debunk 4. Some Don’ts 5. Some Dos 6. Tips + Examples
  17. 17. Don’t #1 Don’t show you don’t care “Copy and pasting my name in a different font... Ok, so you can’t even type my name into your email template.” Former TNW editor, Harrison Weber
  18. 18. Don’t #2 Don’t email people in CC/BCC “My email and many others in CC... :(“ TNW Editor, Anna Heim
  19. 19. Don’t #3 Don’t email attachments “Do you open attachments from people you don’t know?” Outreach specialist, Adrienne Erin
  20. 20. Don’t #4 Don’t spam your contacts “Friending me on Facebook right after they pitch me.” Former TNW editor, Drew Olanoff
  21. 21. Don’t #5 Don’t mix social and business “Referencing my tweets in email pitches. ‘I hope your back is better’.” Former TNW editor, Drew Olanoff
  22. 22. Don’t #6 Don’t pitch too early. Or too late. Don’t ask to pitch.
  23. 23. Don’t #7 Don’t push non-news “Pitches that want to put me in touch with their CEO before I know what they even do. As if I’d be like ‘OMG A CEO WANTS TO TALK TO ME?’” Former TNW editor, Brad McCarty
  24. 24. Don’t #8 Don’t use jargon / buzzwords “Littering a pitch with superlatives such as market-leading and award-winning. Grates on me.” TNW editor, Paul Sawers
  25. 25. Don’t #9 Don’t say you’re special. Show it.
  26. 26. Don’t #10 Don’t be SUPER EXCITED!!!
  27. 27. Don’t #11 Don’t write for SEO only
  28. 28. Don’t #12 Don’t invest in PR only when you need it “PR is a marathon, not a sprint.” PR pro, Frank Strong
  29. 29. 1. What is PR? 2. What are your goals? 3. Myths to debunk 4. Some Don’ts 5. Some Dos 6. Tips + Examples
  30. 30. Do #1 B shrt
  31. 31. Do #2 Work on your headline “Your subject line should contain the hook, so the reporter immediately knows why it merits attention. It’s kind of like composing a tweet.” Former VentureBeat editor, Bekah Grant
  32. 32. Do #3 Suggest an angle Why should their readers care about this?
  33. 33. Do #4 Choose wording wisely “Don’t rule out the lazy journalists, if it’s written properly they’ll copy your paragraphs.” TNW co-founder, Patrick de Laive
  34. 34. Do #5 Make it easy to follow up Provide links to your pressroom / presskit / company info. Don’t ask but offer to jump in a call.
  35. 35. Do #6 Show social proof “Bring up anything that backs up your story and makes you stand out.” Tech journalist, Robert Scoble
  36. 36. Do #7 Handle embargoes with care It could make sense, but some may break it. Some just hate it.
  37. 37. Do #8 Gather ideas Start from what you have: look at your data, pick colleagues’ brain, interview someone, take a stand... criticize someone?!
  38. 38. Do #9 Add value (you’re an expert)
  39. 39. Do #10 Alwayys proofreed, k? Geee
  40. 40. 1. What is PR? 2. What are your goals? 3. Myths to debunk 4. Some Don’ts 5. Some Dos 6. Tips + Examples
  41. 41. Find journalists
  42. 42. Find any email address bit.ly/name2email + Rapportive
  43. 43. Or just mention them in a tweet
  44. 44. Send fewer emails
  45. 45. Find your tone of voice
  46. 46. Make media available
  47. 47. Make your story newsworthy • Timing • Significance • Proximity • Prominence • Human interest
  48. 48. ...and for startups? • Launch • Funding • Acquisition • Huge release • Insights from your data • Your response to a current event • Other milestone
  49. 49. “Great products do 1 of 3 things: get you laid (Sex), get you paid (Money), get you made (Power). How does your solution tap into the emotional, powerful, evolutionary needs that we as humans have?” 500 Startups co-founder, Dave McClure
  50. 50. “Build companies that solve serious problems. If nothing else, you’ll have a much easier time getting coverage.” Former VentureBeat editor, Bekah Grant
  51. 51. Questions? PS. Try out pr.co!

×