“ Promoting Port Louis Harbour as a Cruise Destination” Mrs. Nomita Devi Seebaluck Asst. Commercial Manager  Information D...
Chiwan 18 days Sydney 16 days New York 32 Days Durban 4 days Felixstowe 27/31 days Sensitivity of Port Louis  Harbour Sing...
Main Service Providers – Cruise Sector Mauritius Ports Authority <ul><li>Pilotage & Tug services </li></ul><ul><li>Supply ...
Present Port Situation <ul><li>No dedicated terminal for passenger vessels </li></ul><ul><li>Cruise vessels are handled in...
Port Facilities Quay No. 4 Quay No. 3 Quay D  Quay A
<ul><li>Port Louis Harbour - ISPS compliant since 1 July 2004 </li></ul><ul><li>Capping of vessel Gross Tonnage at 35,000 ...
Connectivity – Sea & Air Neighbouring ports/ cities  are within reasonable sailing/flying time
Costa Crocière  <ul><li>Costa Crocière SPA - 1 st   international co. to choose Port Louis as the home-port in South West ...
Costa Marina <ul><li>Costa Marina  </li></ul><ul><li>  Gross Tonnage : 25,600 t </li></ul><ul><li>Overall Length: 174.20 m...
Costa Europa <ul><li>Costa Europa  </li></ul><ul><li>Gross Tonnage: 54,763 t  Overall Length: 243 m  Draft: 7.5 m  </li></...
Costa Romantica <ul><li>Costa Romantica </li></ul><ul><li>Gross Tonnage: 54,049 t Overall Length :220 m  Draft: 7.5 m  </l...
Weaknesses <ul><li>Even today, we struggle with the existing capacity.. </li></ul><ul><li>Capacity/Infrastructure constrai...
Evolution of Cruise Tourism <ul><li>Cruise industry - most exciting growth category in entire leisure market </li></ul><ul...
Opportunities <ul><li>The cruise market potential is strong.  </li></ul><ul><li>Strong growth of European demand (German, ...
Passenger Capacity - North America  Source: CLIA Cruise Market Overview 2008
Other Cruise Liners <ul><li>Port Louis as their Cruise Hub for South West Indian Ocean </li></ul><ul><ul><li>Ocean Odyssey...
Threats <ul><li>Some key developments in 2008 </li></ul><ul><li>in bunker price (oil prices)  operating costs : introducti...
Port Development Project
Evolution of Cruise Vessel Calls 25 12 19
Evolution of Cruise Passenger Traffic 15,621
Cruise Jetty  at Les Salines Facilities <ul><li>Dedicated jetty of 124m long </li></ul><ul><li>2 Access bridges  </li></ul...
Les   Salines Waterfront Village <ul><li>Cruise Terminal & Associated Facilities  </li></ul><ul><li>Waterfront Park/ Comme...
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Mauritius Ports Authority (MPA) – Mrs Nomita Seebaluck, Assistant Commercial Manager: Promoting Port Louis harbour as a Cruise Destination

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PRCPA(M) conference: Communication applied to the promotion of Mauritius as a destination. Case study of Mauritius Ports Authority (MPA) – Mrs Nomita Seebaluck, Assistant Commercial Manager: Promoting Port Louis harbour as a Cruise Destination

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Mauritius Ports Authority (MPA) – Mrs Nomita Seebaluck, Assistant Commercial Manager: Promoting Port Louis harbour as a Cruise Destination

  1. 1. “ Promoting Port Louis Harbour as a Cruise Destination” Mrs. Nomita Devi Seebaluck Asst. Commercial Manager Information Day on Communication École Hôtelière Sir Gaëtan Duval Ébène Friday 10 April 2009
  2. 2. Chiwan 18 days Sydney 16 days New York 32 Days Durban 4 days Felixstowe 27/31 days Sensitivity of Port Louis Harbour Singapore 10 days <ul><li>Strategically located at the crossroad of main maritime routes b/w Far East & Africa and Europe & Australia </li></ul><ul><li>Country’s only maritime gateway for External trade (99%) </li></ul><ul><li>Vital connection for Indian Ocean islands & peripheral regions </li></ul><ul><li>Stimulator of economic activity </li></ul><ul><li>Engine of Cruise Tourism development </li></ul>
  3. 3. Main Service Providers – Cruise Sector Mauritius Ports Authority <ul><li>Pilotage & Tug services </li></ul><ul><li>Supply of Pontoons for taxi-boats </li></ul>Public Sector <ul><li>Mauritius Tourism Promotion Authority </li></ul><ul><li>Customs </li></ul><ul><li>Police incl. National Coast Guard </li></ul><ul><li>Min. of Health, Agriculture… </li></ul>Private Sector <ul><li>Shipping Agents </li></ul><ul><li>Inbound Tour Operators </li></ul><ul><li>Mooring Gangs </li></ul><ul><li>Taxis & Taxi-boats </li></ul><ul><li>Provision of fresh water & ship supplies </li></ul><ul><li>Bunkering Facilities </li></ul><ul><li>Garbage Removal </li></ul><ul><li>Luggage handling services </li></ul>
  4. 4. Present Port Situation <ul><li>No dedicated terminal for passenger vessels </li></ul><ul><li>Cruise vessels are handled in operational areas </li></ul>
  5. 5. Port Facilities Quay No. 4 Quay No. 3 Quay D Quay A
  6. 6. <ul><li>Port Louis Harbour - ISPS compliant since 1 July 2004 </li></ul><ul><li>Capping of vessel Gross Tonnage at 35,000 </li></ul><ul><li>Safe & outstanding tourism destination </li></ul><ul><li>Seasonality - pleasant climate almost the whole year </li></ul><ul><li>An unrivalled mix of languages/landscapes/lifestyles/cultures </li></ul><ul><li>Diversity of land-based/marine-based attractions </li></ul><ul><li>World Class Services by Tour Operators, Hotels, Restaurants, etc. </li></ul><ul><li>Good standard of basic infrastructure (roads, hospitals, transport) </li></ul><ul><li>Minimum formalities on arrival of cruise vessels </li></ul>Port Louis as a Cruise Hub - Strengths
  7. 7. Connectivity – Sea & Air Neighbouring ports/ cities are within reasonable sailing/flying time
  8. 8. Costa Crocière <ul><li>Costa Crocière SPA - 1 st international co. to choose Port Louis as the home-port in South West Indian Ocean </li></ul><ul><li>Italian company </li></ul><ul><li>Based in Genoa  </li></ul><ul><li>Market leader position in Italy, France, Spain and Switzerland </li></ul><ul><li>Itinerary : 1 st trip from Savona Itinerary: Indian Ocean Islands </li></ul>
  9. 9. Costa Marina <ul><li>Costa Marina </li></ul><ul><li>  Gross Tonnage : 25,600 t </li></ul><ul><li>Overall Length: 174.20 m </li></ul><ul><li>Draft : 8.2 m </li></ul><ul><li>Dec 07 – Mar 08: 7 calls </li></ul><ul><li>Cruise Traffic : 10,500 pax </li></ul>
  10. 10. Costa Europa <ul><li>Costa Europa </li></ul><ul><li>Gross Tonnage: 54,763 t Overall Length: 243 m Draft: 7.5 m </li></ul><ul><li>Dec 08 – Mar 09 : 8 calls Cruise Traffic: 22,000 pax </li></ul>
  11. 11. Costa Romantica <ul><li>Costa Romantica </li></ul><ul><li>Gross Tonnage: 54,049 t Overall Length :220 m Draft: 7.5 m </li></ul><ul><li>Dec 09 – Mar 10 : 8 calls Cruise Traffic: 20,000 pax expected </li></ul>
  12. 12. Weaknesses <ul><li>Even today, we struggle with the existing capacity.. </li></ul><ul><li>Capacity/Infrastructure constraints - too few berths </li></ul><ul><li>Too few ports – itinerary not flexible </li></ul><ul><li>Quality of regional ports as destinations </li></ul><ul><li>Nautical constraints – big cruise vessels </li></ul><ul><li>Poor transport/logistics to / from ports to Tourist destinations </li></ul><ul><li>Port development costs v/s rate of return on investment </li></ul>
  13. 13. Evolution of Cruise Tourism <ul><li>Cruise industry - most exciting growth category in entire leisure market </li></ul><ul><li>Since 1990, avg pax growth rate - 7.4% p.a </li></ul><ul><li>In the 70s - 500,000 pax </li></ul>Source: CLIA Cruise Market Overview 2008
  14. 14. Opportunities <ul><li>The cruise market potential is strong. </li></ul><ul><li>Strong growth of European demand (German, French and Spanish markets) - our main source tourist market </li></ul><ul><li>Average age of cruise passengers is falling </li></ul><ul><li>Cruise industry - fleet renovation process with larger vessels coming into service </li></ul><ul><ul><li>40 new buildings in the 80s </li></ul></ul><ul><ul><li>80 additional in the 90s </li></ul></ul><ul><ul><li>100 + new cruise ships in 2008 </li></ul></ul>
  15. 15. Passenger Capacity - North America Source: CLIA Cruise Market Overview 2008
  16. 16. Other Cruise Liners <ul><li>Port Louis as their Cruise Hub for South West Indian Ocean </li></ul><ul><ul><li>Ocean Odyssey of Foresight Limited </li></ul></ul><ul><ul><li>MSC Cruises </li></ul></ul><ul><ul><li>Sail-Cruise project </li></ul></ul>
  17. 17. Threats <ul><li>Some key developments in 2008 </li></ul><ul><li>in bunker price (oil prices) operating costs : introduction of a Fuel Surcharge for pax </li></ul><ul><ul><li>In 2005, Fuel costs: $11- $12 per pax/per day </li></ul></ul><ul><ul><li>In 2008, Fuel costs: $25- $26 per pax/per day </li></ul></ul><ul><li>With Financial crisis, bookings , resulting in promo & deals </li></ul><ul><ul><li>Free travel for second passenger </li></ul></ul><ul><ul><li>A week in the Caribbean for $30 </li></ul></ul><ul><li>Economic uncertainty: late bookings & close-to-home cruises to avoid expense on flying </li></ul><ul><li>Cost became a determining factor in cruisers’ choice </li></ul>Source: BRS The Shipping & Shipbuilding Market in 2009
  18. 18. Port Development Project
  19. 19. Evolution of Cruise Vessel Calls 25 12 19
  20. 20. Evolution of Cruise Passenger Traffic 15,621
  21. 21. Cruise Jetty at Les Salines Facilities <ul><li>Dedicated jetty of 124m long </li></ul><ul><li>2 Access bridges </li></ul><ul><li>Land mooring structures </li></ul><ul><li>Fender system and lighting </li></ul><ul><li>Access road and parking area </li></ul>Contract Awarded to Afcons (India) Ltd Design & Construction Supervision Royal Haskoning (UK) Estimated Cost Rs. 520M Start of Works on Site (piling) Feb 2009 Completion Oct 2009 MPA is considering the construction of a Terminal Building of 1,000 m 2
  22. 22. Les Salines Waterfront Village <ul><li>Cruise Terminal & Associated Facilities </li></ul><ul><li>Waterfront Park/ Commercial/Conference Centres / Hotels </li></ul><ul><li>Recreational Facilities/ Marina Facilities/Sports Complex </li></ul><ul><li>Maritime Museum/ Art Galleries/ Exhibition Hall </li></ul>
  23. 23. Works on Site
  24. 24. Works on Site
  25. 25. Thank you

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