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Day 02 of the 18th National PR Congress last 22 to 23 September 2011 started with a plenary on internal communication and employee engagement initiatives that were centered on trust and integrity. Panelists are expected to share some of their programs that help create brand ambassadors from among employees.
Employees can be companies’ greatest brand ambassadors. Organizations are seeing the positive impact of addressing concerns of internal stakeholders inasmuch as responding to the needs and wants of external audiences.
Topic Presenter and Moderator:
Ms. Margot Torres, Vice President for Marketing & Communications, McDonald’s Philippines
Mr. Lorenzo Chan, President & Chief Executive Officer of Pioneer Life
Mr. Mon Isberto, Public Affairs head, (concurrent ) PLDT, Smart Communications Inc
Mr. Sam White, Director of Human Resources, ADP Philippines