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The last session for Day 01 of the 18th National PR Congress last 22 to 23 September 2011 presented strategies and programs in which brands are able to gain the trust and confidence of their target markets.
Businesses have long realized the role of trust in building their brands – whether at the larger level of corporate brand-building or zooming into efforts to increase brand equity for products and services. Earning trust however has become more difficult for brands given the changing landscape in which brand-builders and target audiences are in.
Topic Presenter and Moderator:
Ms Susan Dimacali, President, DIMSU Consulting
Ms. Linda Atayde
Ms. Sharina Domingo
Chief Communications Officer
Mr. Paul Richards
President & General Manager
Mead Johnson Nutrition (Philippines), Inc.