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Parenting Blogging Digital Influence

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Las madres y padres blogueros se abren paso como comunicadores efectivos e influyentes, ¿eres uno de ellos? ¿Qué debes hacer para ser uno de ellos?
Presentación de Clarisse Céspedes, Managing Editor de BabyCenter (http://espanol.babycenter.com), para el Puerto Rico BloggerCon 2015.

Published in: Social Media
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Parenting Blogging Digital Influence

  1. 1. © BabyCenter, LLC. Confidential. All rights reserved. Parenting Blogging Digital Influence: ¿Eres uno de ellos? ¿Cómo ser uno de ellos? Clarisse Céspedes Septiembre 2015
  2. 2. © BabyCenter, LLC. Confidential. All rights reserved. Tus experiencias de la maternidad o paternidad ayudan a otras mamás a vivir las suyas.
  3. 3. © BabyCenter, LLC. Confidential. All rights reserved. ¿Cuántas mami bloggers existen en EUA?
  4. 4. BabyCenter es un recurso crucial para mamás En varios idiomas, 12 países Blog de BabyCenter en Español: x2 Campañas en el blog 2014-2015 (aprox) 1. BIA/Kelsey estima que el gasto de publicidad en móvil aumentará un 56% este año en US (Junio 2015). 2. En 2018, la publicidad por internet superará a la publicidad en TV. 3. El 70% de las marcas aumentó el gasto en medios sociales en 2015. Blog de BabyCenter en Español: +16 Millones UVs / 1 año (+50% YOY)
  5. 5. © BabyCenter, LLC. Confidential. All rights reserved. Engagement Followers Network Influencers Monetizar Branding BRAND BLOGGER BRANDBLOGGER + Conversion BRAND Qué es importante ahora en el mundo del blog
  6. 6. © BabyCenter, LLC. Confidential. All rights reserved.© BabyCenter, LLC. Confidential. All rights reserved. Escrito+fotos 4 Mes/12 Año Campaña en un sola web Tipos de posts patrocinados Vlogs Integrado en una serie Blogger outreach Product review 1 por mes o más espaciados Campaña en redes sociales Concursos, rifas 1 por mes o más espaciado Post de experto, a cargo de la marca
  7. 7. © BabyCenter, LLC. Confidential. All rights reserved. 3 ejemplos de posts patrocinados
  8. 8. © BabyCenter, LLC. Confidential. All rights reserved. Lo que las marcas esperan de las blogueras Posts patrocinados Lo que la marca entrega • Brief: un comunicado con los puntos que desea resaltar, temas, #hashtags, fotos. • Logotipo • Enlace a su página • Disclaimer del patrocinador Lo que la bloguera aporta • Red social fuerte - Influencer • Cumplir fecha de entrega • Cumplir condiciones de entrega • Entender la visión del cliente (brief) • Triple Threat: • Escribir al menos 300 palabras • Tomar tus propias fotos • Elegir o crear elementos visuales buenos (aceptados por la marca)
  9. 9. © BabyCenter, LLC. Confidential. All rights reserved. Tendencias actuales Qué está de moda pedir a los blogueros Qué no hacer • Enlaces a otras páginas que no sean del patrocinador • Mencionar cualquier otro producto • Camuflar un post patrocinado como un post de contenido. Tiene que estar claro que está patrocinado (disclaimer-FTC Guidelines) - con esto hay que tener mucho cuidado: si el tema es polémico, los lectores “no ven” que está patrocinado. • Vlogs • 3 fotos mínimo en el post • Galerías de fotos (originales y creativas) • Quiz o encuesta • Paso a paso en fotos o video • Promocionar un video de la marca • Mencionar la marca discretamente (no se vale copiar el brief) Qué hacer
  10. 10. © BabyCenter, LLC. Confidential. All rights reserved. Las 8 características de un influencer
  11. 11. 1. Experiencia personal: Tiene una historia auténtica que le apasiona (valores universales, humanos). 2. Ha superado obstáculos. Se ha caído y levantado, y la gente quiere aprender cómo se levantó. 3. Tiene una buena estrategia: los demás quieren saber cómo lo consiguió. 4. Tiene un alma generosa, deseo de ayudar 5. Tiene muchos seguidores en redes y plataformas 6. Define muy bien su target 7. Lenguaje, tono –de tú a tú- 8. Tiene tiempo. O lo encuentra. Conocer a tu audiencia y escribir para ella es clave La bloguera es una voz real, directa, que refleja voces similares
  12. 12. © BabyCenter, LLC. Confidential. All rights reserved. Cualidades de buen contenido que esperan los patrocinadores
  13. 13. © BabyCenter, LLC. Confidential. All rights reserved. • Un título genial • Lenguaje claro • Fotos de calidad • SEO
  14. 14. © BabyCenter, LLC. Confidential. All rights reserved. 1. Un título genial 1. ¿Qué te atrae a tí? Analiza los títulos que te gustan a ti y te hacen regalar un “clic”. 2. Pide opinión a tus amigas blogueras y otros, y analiza tu tráfico. 3. ¿Qué parte de la historia le contarías a una amiga? Encuentra el gancho, el mejor ángulo, lo que atraerá al lector. 4. Hazlo con tiempo No esperes al último minuto para pegar cualquier titular a tu artículo. El titular debería ser la parte más trabajada de tu historia.
  15. 15. © BabyCenter, LLC. Confidential. All rights reserved. Títulos irresistibles • Son claros • Son breves • Usan palabras clave o keywords. Los mejores para el tema • Son tan buenos que obligan a hacer “clic” • Usan números • Hacen una pregunta • Prometen algo Buenas palabras para un título Nuevo Fácil Lo que nunca/ siempre Por qué Secreto Los mejores/ Los peores Cómo Gratis T I P
  16. 16. © BabyCenter, LLC. Confidential. All rights reserved. • Frases con pocas subordinadas • Voz activa • Evitar gerundios • Una idea por párrafo • Sé breve y simplifica • Usa un lenguaje cotidiano 2. Lenguaje claro
  17. 17. © BabyCenter, LLC. Confidential. All rights reserved. Tool: MOZ https://moz.com/blog/new-title-tag-guidelines-preview-tool 1. Títulos: 65 caracteres 2. Extensión post: 500 palabras 3. Url / Permalink canónico 4. Keywords: ¿Cuál es el más importante? ¿Se repite en título, primer párrafo, url? 5. Llenar el campo “Alt” para las fotos con descripción o keywords – 1 a 3 palabras 6. UX: La experiencia del usuario es lo primero 7. <h2> para titulillos (subheads) 7 tips de SEO para blogs
  18. 18. © BabyCenter, LLC. Confidential. All rights reserved. Las reglas de oro •No olvides que es una relación – trata a tu lector como te gustaría que te trataran a ti. • Si no escribes sobre lo que la audiencia quiere leer, entonces no tienes audiencia. •No vendas tu alma para escribir sobre algo en lo que no crees. Si haces un trato para escribir por dinero, tienes que mencionarlo. •Buen contenido ya no basta para hacer negocio
  19. 19. © BabyCenter, LLC. Confidential. All rights reserved.

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