We are all familiar at this point of industries that have been upended by technology platforms. Whether it is Wikipedia relegating encyclopedias to the history books, Netflix taking over the home entertainment industry, or Uber disrupting transportation, traditional ways of serving customers are rapidly giving way to next generation business models.
Successfully launching a hyper-scalable platform business, however, presents unique challenges relative to traditional product and service businesses. A platform is only valuable to users if it has a critical mass of adoption. For example, riders would not see value in the Uber app without a large number of drivers and drivers will not be motivated to sign up until there are a significant number of riders. This presents a difficult "chicken and egg" problem.
This deck presents eight proven launch strategies used by hundreds of successful platform businesses to begin the virtuous cycle of platform adoption and value creation. In addition, the presentation clarifies the key differences between a traditional product business and a platform business, including case studies of organizations that have successfully pivoted from one to the other.