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What powers the internet?
What powers the internet?
Advertising
Annoying if not relevant
Ads should be relevant
Should answer
Who, Why, What, Where, When
Affectv is an
audience technology
company
Understand the content
people are interested in and
who they interact with
50+ Data
partners
16 markets

7b+ interactions

Data
130m+ shares

400m+ unique
users
2%

Linked Data
2%

Linked Data
1.
2.
3.

Proprietary ontology
Wikipedia / DBPedia
Open Data
Identifying Demographics
“I love Justin Bieber”
Identify Demographics
Website
content

Entity
extraction

Semantics
augmented

Identification

Disambiguat
ion
“I love Justin Bieber”
Identify Demographics
Website
content

Entity
extraction

Semantics
augmented

Identification

Disambiguat
ion
Canadian
Teen sensation

“I love Justin Bieber”
Music
Identify Demographics
Website
content

Entity
extraction

Semantics
augmented

Identification

Disambiguat
ion
Advantages
● Reduces Ambiguity
● Adds knowledge
Challenges
1. Not enough linked data
2. Multiple standards to describe data
○ Makes sense for intranet
○ Bad for internet
Opportunities
Individuals, Enterprises
Government, Universities
Open graph initiative
http://affectv.co.uk/technology
We are hiring
Full-stack, Javascript
Data Science, Big Data
http://affectv.co.uk/team
Thank you
Pravin Paratey, CTO
pravin@affectv.co.uk
Linked data - What it does, what it needs
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Linked data - What it does, what it needs

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The Department of Informatics and the Web of Data Meetup is hosting a panel discussion about the use and potential of Linked Data and Semantic Web technologies. A number of professionals from various organisations such as the BBC, ODI, EuroMoney and Affectv will describe how they are currently using semantics and discuss what further work is needed to bring this emerging technology to the mainstream.

This event is open to the public but please sign up through theWeb of Data Meetup page to guarantee a place.
At this event, industry professionals will discuss how they are using linked data and semantics and what direction they would like to see research in this field go. The four panelists will each present their position for 10 minutes followed by a panel discussion.

Speakers:

- Fabio Colasanti, Data and Information Architect, EuroMoney
- Tom Heath, Head of Research, ODI
- Sofia Angeletou, Senior Data Architect, BBC
- Pravin Paratey, CTO, Affectv

http://www.meetup.com/Web-Of-Data/events/155068962/

Published in: Technology
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Linked data - What it does, what it needs

  1. 1. What powers the internet?
  2. 2. What powers the internet?
  3. 3. Advertising
  4. 4. Annoying if not relevant
  5. 5. Ads should be relevant
  6. 6. Should answer Who, Why, What, Where, When
  7. 7. Affectv is an audience technology company
  8. 8. Understand the content people are interested in and who they interact with
  9. 9. 50+ Data partners 16 markets 7b+ interactions Data 130m+ shares 400m+ unique users
  10. 10. 2% Linked Data
  11. 11. 2% Linked Data 1. 2. 3. Proprietary ontology Wikipedia / DBPedia Open Data
  12. 12. Identifying Demographics
  13. 13. “I love Justin Bieber”
  14. 14. Identify Demographics Website content Entity extraction Semantics augmented Identification Disambiguat ion
  15. 15. “I love Justin Bieber”
  16. 16. Identify Demographics Website content Entity extraction Semantics augmented Identification Disambiguat ion
  17. 17. Canadian Teen sensation “I love Justin Bieber” Music
  18. 18. Identify Demographics Website content Entity extraction Semantics augmented Identification Disambiguat ion
  19. 19. Advantages ● Reduces Ambiguity ● Adds knowledge
  20. 20. Challenges 1. Not enough linked data 2. Multiple standards to describe data ○ Makes sense for intranet ○ Bad for internet
  21. 21. Opportunities Individuals, Enterprises Government, Universities
  22. 22. Open graph initiative http://affectv.co.uk/technology
  23. 23. We are hiring Full-stack, Javascript Data Science, Big Data http://affectv.co.uk/team
  24. 24. Thank you Pravin Paratey, CTO pravin@affectv.co.uk

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