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Big data week London 2014 - Affectv

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Big data week London 2014 - Affectv

  1. 1. About Me ▸ CTO of Affectv ▸ 12 years working with big data ▸ Background in Natural Language Processing, Information extraction & Search
  2. 2. Affectv ▸ Audience technology company ▸ Understand the content people are interested in and who they interact with
  3. 3. 2010
  4. 4. Amount of data generated in 2010 exceeded the data generated by the whole of humanity Source: 2011 IBM Global CMO Study report
  5. 5. People are using the internet as an extension of their lives, personality and connections
  6. 6. Data Explosion
  7. 7. Tremendous opportunity to create unique experiences for people
  8. 8. Businesses & Universities are interested
  9. 9. Extracting value ▸ Ask the right question ▹ What business challenge are you trying to solve? ▸ Understand your data ▹ Is your data big?
  10. 10. Augmenting data ▸ Internal sources ▹ CRM data, Purchase history ▸ External sources ▹ Social media feed
  11. 11. Models & Processes ▸ More data → More noise ▹ Statistical approaches over Rules based ▸ Approximate v/s Exact ▸ Big Data ≠ Fast Data
  12. 12. Privacy ▸ Increasingly more sensors and devices will be incorporated in our lives ▸ Data about you is being generated as we speak ▸ What are the privacy implications?
  13. 13. As a consumer ▸ Awareness ▸ Being smart
  14. 14. As a business ▸ Data Security ▹ Data leaks ▸ Building trust
  15. 15. We are hiring Full-stack, Javascript, DevOps Data Science, Big Data, QA/Test http://affectv.co.uk/careers
  16. 16. Thank you Pravin Paratey, CTO pravin@affectv.co.uk

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