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Pratyaya Mitra resume


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Pratyaya Mitra resume

  1. 1. +919830332067 Shalimar Bagh New Delhi 110088 Work experience 2017 Sr. Consulting Manager-Communication SARAS Consultancy Ltd, UK responsible for developing strategy for online and offline communication and marketing strategy relevant for Indian market 2016 Team Lead- Public Communication Kolkata Environment Improvement Investment Programme Managing communication team to provide 360 degree communication aligning ADB requirement Freelance Communication Consultant Prepare communication and advocacy tools for media and policy makers. Detailed media relation guideline for the agency. Communication strategy for corporate communication and CSR 2013 Communication Officer PATH Strategize and implement social mobilization and behaviour change communication through BTL, ATL and TTL approach. Communication strategy are being introduced with online and offline social networks. Developing and managing project brand value with 360 degree campaign tools among urban and rural beneficiaries 2009 Communication Consultant UNICEF Conceptualize, strategize and implement campaign and communication activities. Identifying target audiences, methods and issues, and building up strategies, tools and messages and developing campaign. Compiling information, research and identify policy issues to leverage with experts and translating these into actions while maintaining precision for the media by pitching for stories, involving celebrity advocates 2007 Communication consultant Reliance Industries Ltd Film unit in-charge and focal point for capturing CSR activities related to oil exploration in Andhra Pradesh Result oriented professional with 15 years of experience with expertise in communication, advocacy partnership, online and social media marketing, sanitation and hygiene, health, research and documentation and extended expertise in management and training. Good experience in conceiving and implementing development projects with measurable impact through call to action About Pratyaya 2016 Project Management for Development PMDPro 2105 Human Rights Based Approach 2014 Mobile phone for Public health Online and Social Media Marketing Professional qualification Core competency • Social sector Communication • Brand Management • Behaviour Change Communication • Marketing & PR Communication • ATL & BTL Activities • Social Media Marketing • Strategic Planning • Team Management • ROI and impact assessment • Corporate Social Responsibilities Work Location Delhi/NCR Mumbai Bihar Uttar Pradesh Andhra Pradesh West Bengal
  2. 2. +919830332067 Shalimar Bagh New Delhi 110088 2007 Freelance Communication Professional UNICEF, Reliance, Graffiti, WRP and Government responsible for developing strategy and various communication products for social and corporate sector 2006 Copy Writer Ogilvy and Mathers develop 360 degree branding, advertising strategies and crafting creative copy for various social and corporate sector agencies 2004 Freelance Communication Consultant Zee Network, ETV Bangla, Black Magic Motion Pictures Conceptualized and ideated the advertisement strategies for television programmes. Script writing for nonfiction and fiction projects. Developed copies, catch phrases, also worked in pitching for the mentioned brands, Infotainment- short documentaries on social issues 2002 Research Associate Documentary Film unit Assisted in research work for documentary film on ecological problem Academics 2014 Master in Social Work 2004 Master in Arts 2002 Bachelor in Science (Hons.) Publication • Challenges and Opportunities for mHealth in Kenya • Cost effective data collation-analysis application to track positive health behaviour change in • Bihar • Monitoring Experiential Learning and Evaluation (MeE): The Design Binder that links Developmental Evaluation and Implementation Science • UNICEF Documentation on Polio Rapid Assessment in Murshidabad district- an evidence based process • documentation was produced with case studies • Contributed in Annual Report of Women and Child Development and Social Welfare (WCD&SW)for four years • West Bengal Briefing papers 2013 by UNICEF • Contributed with cover photo in Report of Desk Review of Child Marriage jointly prepared by UNICEF and European Union Work experience Award Kishorilal Goenka Award, Rotary International Club, Calcutta in May 2000 for Excellence in Social Work Language English Hindi Bengali Bhojpuri Marathi