• It is the set of all products anditems For particular selleroffers for sales.• A product mix consists ofvarious product line.Product Mix
• It refers to a group of product that areclosely related because they function in asimilar manner, are sold to the same customergroups, are marketed through the same typeof outlets or fall within given price range.• A company stretches its product line beyondthe current range of products. It can stretchits product line in either the down market , upmarket or both Down Market stretch –introduce the products at a lower priceProduct Line
• the length of a company’s product mix refersto the total number of items.Product Length• Product length is one of five terms used todescribe the organization of products formarketing purposes in retail businesses.The product length refers to products thatare related to each other, but producedand sold individually, rather than beingbundled together in a package.
Product Width• Some companies just sell one line, whileothers, such as supermarkets, may have manylines. A supermarket, for example, may sellthe line of car accessories, as well as a lineof household cleaning agents, a line of breadrelated products, or a line of fruit andvegetables. The product width is thereforedetermined by how many different lines acompany produces or sells.
Hindustan Unilever Limited (abbreviated to HUL),formerly Hindustan Lever Limited , is Indias largestconsumer products company and was formed in 1933 asLever Brothers India Limited.It deals with products like-:Color, cosmetics ,Skin care ,Oral care, ConfectionariesHair care, Deodorants ,Soaps & detergents ,ToiletSoaps, Beverages ,Lakme ,Fair & lovely pepsodent Max,Sunsilk ,Axe ,Surf, Annapurna Atta Aviance pond’stoothbrush clinic pond’s Rin , Lifebuoy, Lipton, yellowlabel ,Knorr, Annapurna Salt ,Close up ,Rexona ,WheelLux, Lipton green label ,Modern foods range Denim ,Vim,Breeze , Kwality wall’s, pears, red label, Kwalitywall’s , Hamam ,Dove ,Brooke Bond , Fair & Lovely ,Bru ,etc…..
outcome1) P&g is better than hulIt is market leader in indianfmcg market.2) hul is more affordable,and reasonable for commonpeople who are of economicclass. And thus have a goodname in the market too.3)Hul is more consistent