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Mycitylinks tabloid


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How the newly launched “MyCityLinks” fortnightly tabloid kick-started with a “Teaser Campaign”

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Mycitylinks tabloid

  1. 1. MyCityLinks(Tabloid)–Teaser Campaign (30th April– 18th May 2013) By: Prelude Digital
  2. 2. How the newly launched “MyCityLinks” fortnightly tabloid kick-started with a “Teaser Campaign”
  3. 3. Target Audience Our target audience included: • Students of all age groups • Working Professionals of all categories “Summing up all, audiences targeted were basically the general public , irrespective of the category they belonged to”
  4. 4. How the teaser ad was revealed..
  5. 5. Final Launch
  6. 6. Some Creative's
  7. 7. Contest Creative
  8. 8. Result The results of the campaign were as follows: 1) Around 1000 likes were received in the first 4 days 2) The page became an interactive platform from the first day itself Statistically speaking , the campaign was a huge hit among the common masses and our purpose was rightly served
  9. 9. OurTeam Credits for this successful contest entirely goes to : 1)Pratik Mohapatra a.k.a Digi Dude – The man behind the concept of Prelude Digital 2) Ajit kumar Behera a.k.a Google Guru 3) Pradyumna Prusty a.k.a Techno crat 4) Nidhi Lohia a.k.a Social keeda
  10. 10. Our Opinion In our opinion this campaign proved to a great hit to gather fan-base and people became very enthusiastic to know what is going to launch. It became an Interactive page in a very short span of time, and our hard work really paid off. Teaser campaigns are a great medium to launch a new product/service
  11. 11. Agency Detail – “Prelude Digital” We are Prelude Digital – A 360 degree Digital Media Agency based in the “Temple City-Bhubaneswar” situated in Odisha. A digital media team having a natural flair for design & strategy. Our Services include: • Social Media Marketing • SEO & Analytics • Website Designing • Advertising Campaigns & App Development • Humanizing brands Prelude Digital – “Giving an Introduction to something important”
  12. 12. Thank You ..!!