2. BARTER SYSTEM
Barter is direct exchange of commodity
Lack of Double Coincidence of Wants.
Lack of Divisibility
3. Money is anything that can serve as a medium
of exchange and has general
acceptability, measure of value and store of
Bank or Credit Money
4. An institution
funds from the Control the
public and supply of
gives loans and Money and
advances to Credit.
The Banks can
With the Aim of
i.e., Creation of
it is regarded as
5. The First Bank in India, called „The General
Bank of India (1786)‟.
The East India Company established „The
Bank of Bengal (1809)‟.
The next bank was „Bank of Hindustan (1870)‟.
Allahabad Bank (1865), was the first Bank,
completely run by Indians.
Punjab National Bank Ltd. set up in 1894.
„Reserve Bank of India‟ in April 1, 1935.
6. Capital Innovations
Long term Monetization
8. Private Sector
Finance Primary Credit
10. Headquarters Mumbai, Maharashtra
Established 1 April 1935
Governor Dr Duwuri Subbarao
Currency Indian rupee
Reserves US$30,210 crore
Base borrowing rate 8.00%
11. It is India's central banking institution
Controls the monetary policy of India
Bank of issue
Regulator and supervisor of the financial system
Issuer of currency
Banker of Banks
Detection Of Fake currency
12. “ Bank marketing is the aggregate of
functions, directed at providing
services to satisfy customers financial
(and other related) needs and wants,
more effectively and efficiently than
the competitors keeping in view the
organizational objectives of the bank.”
13. AIM- To create and win more and more customers
and to retain them through effective customer
The existence of the bank has no value without the
existence of the customer.
Appropriate promise to a customer through a range
of services (products) and also to ensure effective
delivery through satisfaction is important.
14. Identifying the most profitable markets now and in future.
Assessing the present and future needs of customers.
Setting business development goals and making plans to meet
Managing the various services and promoting them.
Adapting to a changing environment in Market.
15. Bank which are not
Designed after facing acute
taking into account competition could Design new product
the STRENGTHS think of “Market range for their
and Development” by customers of various
WEAKNESSES of offering the existing segments.
the organization. services to new
17. Consists of 4 P’s marketing mix
18. Includes interest , fees or commission charged by the bank. Also the interest
paid by the bank.
Typical for banking sector since RBI regulates rates of
interest, Organizations are supposed to sub-serve weaker sections and the
rural regions of the country.
Buyers look for satisfaction which differs from person to person.
Keeping in view the level of satisfaction of a particular segment, the banks
have to frame the pricing strategies.
The interest charged and the interest paid should have a co-relation between
marketing the demand
20. It refers to the establishment and functioning of a
network of branches and other offices through
which banking services are delivered.
Objective is to get the right product ,at right places
at right time at the least cost.
Extensive branch network- access to large section of
Proximity may play a determinant role in selecting
Push and Pull Strategies
22. Quality Human
resource can be a
should also be
It involves the people(5th
P) of the bank i.e. the
23. The quality of service provided during the buyer-
Efforts for previous strategies will turn futile if
the interaction does not takes place satisfactorily.
It involves :
*Process P) (6 th
*Physical evidence (7 th P)
24. Refers to the systems used to assist the organization in delivering the service.
Aids to the promotion of customer satisfaction
1. Speeding delivery of services
2. Reducing the paper work
3. Standardization of procedures
4. Customization as per individual demand simplicity etc
25. Referral services
Offering items having
your brand identity
Using the media
Getting celebrities to
endorse the product or
27. Full Form :-
Industrial Credit Largest private
Second largest Largest issuer of
and Investment sector bank in
overall in terms credit cards in
Corporation of market
of assets. India.
India Bank capitalization .
services Deposits :
nt g deposit
30. 1. Pricing Decisions related to interest, fee or
2. RBI and IBA
3. Raising Number of Customers
31. Services are sold through branches
Making Promised Services available to the ultimate
Branches OF ICICI:
1900 in India and 33 in Mumbai.
32. Advertising - Television, radio, movies, theatres
Print Media- Hoardings, newspaper, magazines
Publicity- Road shows, campus visits, Sponsorship
Sales Promotion- Gifts, discount and commission, incentives, etc.
Telemarketing- ICICI one source Call center (Mind Space)
33. Standardization- ICICI bank has got standardized
procedures to get typical transactions.
Customization- Specialty counters at each branch to
deal with customers of a particular scheme.
Simplicity- Separate counters exist with clear
Customer Involvement- Money matters and
34. All people directly or indirectly involved in the
consumption of banking services.
Workers, Employees, Management and other
Employees of a Bank represents the organization to
35. Financial Reports- The Company’s financial reports are
issued to the customers to emphasis or credibility
Tangibles- Pens, Writing Pads to the internal customers.
Passbook and Cheque books to the customers.
Punch lines- “Hum Hai Naa”
Employee‟s Dress Code- ICICI bank follows a dress
code for their internal customers
36. Various Banks and Financial Institutions are
present today in the market squeezing the Market
competition in Banking Sector.
This is the biggest threat for Banks.
Hence to survive in the market, Banks must have:-
1. Strong Marketing Team Support
2. Innovative Marketing Practices
Hence, Bank Marketing has become the necessity
in today‟s World.
37. Bhoomika Sahu