Maslow’s hierarchy of needs explained in pyramid form with more basis needs from top to bottom
Maslow's theory ptp
Abraham Maslow1908 - 1970 Presented by Lloyd Dsa, Prashant Vithalani, Richie Sharma, Pratik Patel & Deepti Joshi
For the most part, physiological needs areobvious-they are the literal requirementfor human survival. If these requirementsare not met (with the exception ofclothing, shelter, and sexual activity), thehuman body cannot continue to function.
SafetyThis ad is promotingsafety. By showing how thetires aresturdier, durable, and givebetter road grip; this inturn enables you to brakesafely.Love/BelongingThe ad covers Maslow’slove and belonging need.Johnson & Johnson- forcaring the health and well-being of people aroundthe world.
EsteemThis ad’s strategy, just likemany other luxury caradvertisements, states thatif you drive this car thenyou will be perceived aswealthy and people willlook up to you. I chose thisad for esteem because acar says a lot about aperson. When a personbuys a car they thinkabout how people willperceive them. So luxurycars automatically give offthis view of higher socialstatus and success.
Self-ActualizationSelf-Actualization This adsatisfies self-actualizationand esteem needs withDIPIKA and TISSOTwatches. The strategy ofthis ad is, if you own anTISSOT watch you are in aclass of your own, and youcan take on a new lifestyle.Dipika satisfies the self-actualization need. Thewatch satisfies esteemneeds because TISSOTwatches are expensiveand come with prestige.
Maslows theory is over simplified and is based on human needs only. There is lack of direct cause and effect relationship between need and behavior. The theory has to refer to other motivating factors like expectations, experience and perception.Needs of all employees are not uniform. Many are satisfied only with physiological needs and security of employment. Maslows theory is widely accepted but there is little empirical evidence to support it. It is largely tentative and untested. Maslows writings are more philosophical than scientific.
• It helps the managers to understand the behavior of their employees.•It also helps the managers to provide the right financial and non-financial motivation to their employees .• This overall helps to increase the efficiency, productivity and profitability of the organization.