Velociter Case Studies (Ni2)

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Complete Re-branding of NI2

Published in: Engineering, Technology, Business
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Velociter Case Studies (Ni2)

  1. 1. 4/17/2014 Proprietary and Confidential 1
  2. 2. About the Client ni logic is founded on a culture based on the principles of open communication, empowerment, trust, integrity, and giving back to the community, and these same values thrive at ni logic today ni2 is a pioneer in the EDA industry. We design, develop, manufacture and market a broad range of EDA tools and complete system solutions targeted at worldwide audience. Their diverse product portfolio serves applications in Microelectronics, VLSI, Embedded Systems, DSP, Power Analysis, Modeling & Simulation, and EM & Antenna Designs. 2Proprietary and Confidential4/17/2014
  3. 3. What the client was looking for After 10 years of continued success in the EDA industry it was time for a revamp The company wanted an overhaul of it’s brand image to reflect it’s values of professionalism, respect and perseverance The company wanted to stand out as one which is focused on innovation and creativity Finally the company wanted to create it’s own brand equity and recognition with a design that made it one of a kind 3Proprietary and Confidential4/17/2014
  4. 4. How we helped them We undertook a complete overhaul of the image of the company We redesigned their logo and made changes to their workplace to reflect the values which they stood for We created a new website for them which was very well aligned with the new image the company wanted to achieve We also changed the letterheads and other communication media like e-mails to reflect the company’s new image 4Proprietary and Confidential4/17/2014
  5. 5. The Logo 5Proprietary and Confidential4/17/2014 Sine wave We wanted to represent purity and simplicity of thought and action Thus the simplest form of any wave in communications technology, the sine wave, was chosen to represent the company Colors The three basic color pigments, Red for the N, Blue for the I and Green for the 2, were chosen to represent purity of thought and the company’s determination to go to the basics when necessary
  6. 6. 6Proprietary and Confidential4/17/2014
  7. 7. Thanks Velociter Solutions Pvt. Ltd. Website: www.velociters.com Email ID: sales@velociters.com 4/17/2014 Proprietary and Confidential 7

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