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1ka100, a drive by Bhaskar Jindal and Sopaan to promote Child Rights and Education!

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  1. 1. 1 ka 100A drive by Bhaskar Jindal and Sopaan<br />Initiative Overview<br /><br />
  2. 2. Background<br />A drive to raise funds had been on Team Sopaan’s mind for a while now<br />Bhaskar Jindal who is a close friend for a few years came up with the idea of driving from Delhi to Mumbai and we jumped with joy at the opportunity<br />We quickly drew a high level map, attached some values to the overall plan and thus 1ka100 was conceptualized<br />1 ka 100 essential means that we drive for 1km for every 100 rupees we get<br />We aim to target a larger audience via this drive as we feel sensitization is more important than money, and that’s why individual contributions have been kept as low as Rs. 100. It could be considered as just a token of appreciation for Bhaskar and Sopaan’s effort to raise awareness<br />
  3. 3. Intent<br />Drive from New Delhi to Mumbai covering a total distance of 1500 kms<br />Drive through New Delhi, Haryana, Rajasthan, Gujarat and Maharashtra.<br />Raise awareness about child rights and education by distributing handouts on the way, displaying banners on the vehicle, using social media promote the drive<br />Raise at least Rs. 1,50,000 via donations and sponsorships from this drive.<br />Donate at least 90% of the raised amount to a partner NGO after due diligence<br />
  4. 4. Fund Raising Methodology<br />Rs. 100 supports 1km of the drive.<br />A min of Rs. 100 or in multiples there on required from a donor. <br />Illustration<br />Rs. 100 = 1 km<br />Rs. 1000 = 10 kms<br />Rs. 10000 = 100 kms<br />Intended fund to be raised via 1ka100 = Rs. 1,50,000 <br />
  5. 5. High level Driveplan<br />
  6. 6. Drive Promotion<br />Drive page to be created on<br />Drive event to be created on Sopaan’sFacebook profile<br /><br />Live Tweets on Twitter and other micro-blogging sites<br /><br />Partner NGOs to promote on respective pages<br />Supporting individuals and organizations to promote on their respective levels<br />Promotion through print media and radio, both national and local<br />
  7. 7. Illustrative Progress Chart<br />21st May 2010<br />Sponsor Names<br />Rs. 1,00,000<br />Rs. 50,000<br />Rs. 1.50,000<br />New Delhi<br />Mumbai<br />23rd June 2010<br />
  8. 8. 1ka100 Sponsorship<br />Total amount to be raised : Rs. 40,000<br />Categories of Sponsorship:<br />Gold Rs. 20000 (Only one)<br />Silver Rs. 15000 (Only one)<br />Bronze : Rs. 5000 (Multiple sponsors)<br />Covers<br />Promotional Costs<br />Handouts |Banners |Posters |Stickers <br />Fuel Costs and Car Service<br />Communication<br />Boarding and Lodging <br />Misc. expenses<br />All expenses on actuals<br />Additional funds to be added to the funds raised through individual sponsorships and donations<br />Sponsorship amount to reach Sopaan bank accounts before commencement of the drive<br />
  9. 9. Benefits of being a 1ka100 Sponsor<br />Promotion as sponsor for over 50% of India’s length and a route which is very popular with all sorts of travelers<br />Promotion as a Sponsor throughout the campaign for over 1.5 months through<br />Social Networking (Blogs, Twitter, Facebook)<br />Media (Newspapers, Radio)<br />Opportunity to highlight corporate social responsibility<br />
  10. 10. 1ka100 Route<br />Night stops<br />Bhilwara<br />Ahmedabad<br />Mumbai<br />Kilometers per day : Approximately 500<br />
  11. 11. Funds Collection and distribution<br />Sponsorship amount to be credited to specified bank account before 15th June<br />Individual donor drive to be launched end of May<br />Amounts to be transferred to Sopaan* bank account or as instructed<br />Post the drive, amounts would be collated, and cheques sent to identified partner NGOs and blocked for Sopaan’s grassroot initiative Pick Me Click Me Educate Me<br />Funds utilization summary to be shared with all donors and sponsors<br />*Sopaan registration as a non-profit society is in progress currently and availability of a bank account is subject to completion of this activity. In case of delays, amounts to be transferred to Prashant and Bhaskar’s accounts<br />
  12. 12. 1ka100 Team<br />Driving and Campaign Coordination : Bhaskar Jindal<br />Driving Support : Abhishek Chawla<br />1ka100 Campaign Lead : Prashant Bhardwaj<br />Promotion Support : Jaspreet Bhambra, Kshitiz Anand, Swati Seth, Mayuri Chaturvedi<br />Communication, Sponsorships Support : Swati Seth, Kshitiz Anand, Mayuri Chaturvedi, Kushagra Saran, Neelay Thaly, Munish Kaushik, TaniyaSahni<br />
  13. 13. Sopaan so far<br />Two fund raisers in 2008 and 2009 respectively<br />2008<br />Chitrakaar<br />Painting competition in Moradabad and winning entries sold via Chai ki Dukaan ( to raise a total of Rs. 12500<br />2009<br />30on30<br />Prashant Bhardwaj’s photography work ( ) sold online to raise a total of Rs. 79000<br /><br />100% of these amounts were donated to ASK India ( to be used at Sankalp, an initiative of ASK on child rights and education in Moradabad, UP.<br />
  14. 14. Sopaan so far!!!<br />We’ve had a great success so far with our fund raising initiatives… and we have all the reasons to believe this is the beginning of another great start!!!<br />
  15. 15. Questions?<br />Please write to <br /><br /><br />