Kafka (1)

699 views

Published on

Online marketing plan for Kafkas coffee and tea house

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
699
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kafka (1)

  1. 1. Online Marketing Plan<br />PrasannaRaviraj and Alice Chacon<br />
  2. 2. Marketing Objectives<br />Create awareness<br />Induce trial<br />Produce repeat purchase<br />
  3. 3. Combining offline with online<br /><ul><li>In-Store Experience:
  4. 4. Induce trial
  5. 5. Repeat Purchase
  6. 6. Offline:
  7. 7. Create awareness
  8. 8. Induce trial
  9. 9. Repeat purchase
  10. 10. Online:
  11. 11. Create awareness
  12. 12. Repeat purchase</li></li></ul><li>Online Marketing Plan<br />
  13. 13. Phase 1<br />Website<br />Online directories<br />Facebook, Twitter<br />Location-based pages<br />PR-other websites<br />
  14. 14. Phase 2<br />SEO<br />Twitter<br />DM ordering<br />Internet Ads<br />Over 4,000,000 results!!!<br />
  15. 15. Phase 3<br />SMS Coupons <br />Blogs and Videos<br />
  16. 16. Next Steps<br />Website: Hub for all online communications<br />Location-based services<br />Hire Intern and train<br />Undergraduate student, business (marketing) or communications major<br />Legal issues: copyright on pictures, content<br />

×