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Mobile literacy for sales


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This is an introduction about Mobility done to our sales personnel.

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Mobile literacy for sales

  1. 1. Mobility LiteracyPresentation To Sales, Feb 18, 2011<br />Prasanna Perera<br />Mobility Product Manager<br />
  2. 2. Agenda<br />Key Terms<br />Operating Systems<br />Phone Manufacturers<br />iOS<br />Android<br />What Makes a Good App<br />2/18/11<br />2<br />
  3. 3. Key Terms<br />Feature phonevs Smart phone (vs Nirvana phone)<br />iOS Multitasking<br />Since iOS 4.0<br />How to use<br />Example<br />What happens<br />Not true multitasking<br />Android Multitasking<br />How to use<br />What happens<br />2/18/11<br />3<br />
  4. 4. Key Terms<br />Jailbreaking: Allowing an iPhone, iPad or iPod to install non market applications.<br />Why do it (T Mobile, Apps, Facetime)<br />Disadvantages (Bricked, Warranty, Storage, Security)<br />How to do it<br />Rooting: Gain ‘superuser’ privilege to Android OS instead of ‘guest’ user.<br />Why do it (Remove apps, latest OS, Themes, Kernal)<br />Disadvantages (Bricked, Dev community)<br />2/18/11<br />4<br />
  5. 5. Key Terms<br />Push Notification<br />What is it (ex: stock app)<br />Why use it (less resources, iOS)<br />iOS (3.0, APNS)<br />Android (C2DM, Beta, 2.2, Google acct)<br />Tethering: Using phone to supply internet access to another device.<br />Wired/Wireless<br />Carriers<br />2/18/11<br />5<br />
  6. 6. Key Terms<br />Gestures<br />Tap<br />Double tap<br />Swipe<br />Pinch and zoom<br />Tap and hold<br />Native apps vs Web apps vs Hybrid apps<br />2/18/11<br />6<br />
  7. 7. Smartphone Operating Systems<br />Blackberry OS<br /> (RIM, Multitasking, Corporate)<br />Android<br /> (Open, Google, Rapid growth) <br />iOS<br /> (Tight control, Apple, i)<br />Windows Phone 7<br /> (MicroSoft, Good but, Developers,<br /> Nokia)<br />Web OS<br /> (Palm, Jan 09, Good but, HP Touch Pad)<br />Symbian<br /> (Nokia, World, US, Replased)<br />2/18/11<br />7<br />
  8. 8. Smartphone OS Market Share<br />2/18/11<br />8<br />US Mobile Subscriber Market Share by Comscore<br />(RIM leader/down, Android leader? iOS second forever?, Windows/Web OS small/not growing, summary)<br />
  9. 9. Mobile Phone Manufacturer Market Share<br />2/18/11<br />9<br />US Mobile Subscriber Market Share by Comscore<br />(Samsung/LG leaders, Nokia)<br />
  10. 10. iOS<br />Timeline<br />June 2007: iPhone debuts (OS X,No 3rd apps,1m in 74ds)<br />Sep 2007: iTouch (iPhone with no phone)<br />March 2008: Beta SDK, ‘iPhone OS’<br />July 2008: iPhone 3G (1m phones in 1st 3 days)<br />June 2009: iPhone 3GS (double speed of 3G)<br />April 2010: iPad (3m in 80 days)<br />June 2010: iPhone 4, iPhone OS rebranded to iOS<br />For Idevices/TV, Rapid success, Mid yr releases<br />2/18/11<br />10<br />
  11. 11. iOS<br />Apple tightly controls<br />App Store(Keyfactor,300000,10b download,30%)<br />Some new features: Folders (4.0,12/20), Multitasking (4.0), Game Center (4.1 iPhone, 4.2.1 iPad, online/multiplayer/social gaming)<br />Easier to create good user interfaces<br />SDK: Xcode (Object C), Interface Builder, Instruments<br />2/18/11<br />11<br />
  12. 12. Android<br />Time line<br />Android Inc<br />Google (July 2005, Andy Rubin)<br />OHA (Nov 2007, Motorola/HTC/LG, Sprint/T-Mobile, Open Standard for Mobile Phones)<br />AOSP (Now maintain and develop led by Google)<br />On hundreds of mobile devices from different manufacturers (also on netbooks, cars, Google TV etc)<br />Dethroned Symbian in Q4 of 2010 (Canalys)?<br />2/18/11<br />12<br />
  13. 13. Android<br />Android Market(200000,2.5b downloads, GitJar, Web Install)<br />Versions<br />2.0/2.1 (Éclair): Exchange support<br />2.2 (Froyo): Wi-Fi hotspot/tethering, Flash<br />2.3 (Gingerbread): Near filed communication<br />2/18/11<br />13<br />
  14. 14. Android<br />Upcoming<br />3.0 Honeycomb: tablets!, new UI features, multi core processors, Motorola Zoom<br />Coding done using Java using Android SDK. Closely works with Eclipse as the IDE.<br />2/18/11<br />14<br />
  15. 15. Time Share<br />2/18/11<br />15<br />
  16. 16. What Apps Are Used in the Enterprise<br />2/18/11<br />16<br />
  17. 17. Who is Deriving Mobility in the Enterprise<br />2/18/11<br />17<br />
  18. 18. Key Enterprise Drivers<br />2/18/11<br />18<br />
  19. 19. What Makes A Good App<br />2/18/11<br />19<br /> (resources/attention constrained)<br />Easy to understand/Easy to use<br />Focused/Simple<br />Rapid sense of accomplishment<br />Entertaining<br />