WHAT TICKLES SINGAPOREON FACEBOOK?An insight into what we
Its been a year since PM Leeentered the world of Facebook!Following Facebook’s recent acquisition of Instagram, hehas now made his presence felt there as well;)Amongst APACPMs, he perhapsranks 3rd in termsof his Facebookfan base!
Monthly Active Facebook Usersin Singapore in April 2013The user base grew by 3.7%since May 2012
Still a pretty youngcrowd on Facebook!Although they say the fastest growingsegment is the 55-64 category!
Things we love the most inSingapore!Wonder why women seem to enjoyFood & Dining more?!
How many fan pages does anaverage Singaporean like onFacebook?Tweet your answer to@hmarketer with #trivia1TRIVIA#1
While our average fan base isunderstandably much lower thanglobal benchmarks…..37,000+ fansper page onaverage
….we have crossed the globalbenchmark in terms of post-levelengagement rate!SG: 0.34%vs.Global: 0.24%
Our local brand fan pages loveto post a lot of content…..SG: 1.12/dayvs.Global: 0.83/day
…..but they aren’t great in termsof responding to queries!SG: 8.9%vs.Global: 12.16%
What kind of content do Singaporeusers share the most on Facebook?a. Photosb. Text Statusc. Linksd. VideosTweet your answer to@hmarketer with #trivia2TRIVIA#2
Top 10 Brand Fan Pages byNumber of Local SG Fans206,935 201,585 189,255 184,243 181,288177,929 171,305 167, 812 164, 491 156, 804
Top 10 Media Channel FanPages by Number of Local SGFans120,985 71, 635 68, 637 63, 868 61, 93959, 937 54, 496 53, 616 51, 798 46, 717
Top 5 MostEngaging Brands3.2%2.4% 1.62%1.57%1.04%
Top 5 Most Socially Devoted &Responsive Brands92%88%75%82%
What is the averageresponse rate of fan pagesin Singapore?Tweet your answer to@hmarketer with #trivia3TRIVIA#3