14 Youth
Marketing
Digital Trends

For Brands To
Ride On
WHO ARE THE YOUTH?
HOW DO WE IDENTIFY &
SEGMENT THEM?
Age

Behavior

SocioEconomic
Strata

Personality
Traits
WE BELIEVE YOUTH
IS A MINDSET &
ITS DEFINITION CAN BE FLUID
SO DON’T DEFINE YOUTH BY
DEMOGRAPHICS BUT STRATEGIZE
BASED ON BEHAVORIAL
ECONOMIC INSIGHTS
1.
The Youth Desire
Creative Disruption
INR 80 per first 4KM
INR 19.50 per KM there after

INR 80 per first 4KM
INR 18 per KM there after &
INR 2 per minute.
2.
The Youth is moving
away from ‘cheap’
fast-fashion
Not forever inexpensive!
3.
The Youth is
experimenting with
cult food
4.
The Youth wants to
wear tech
Jarvis listens to you &
monitors your body 24/7
5.
The Youth want to
participate & be
involved
6.
The Youth prefer
activations that
integrate real & virtual
lives!
7.
The Youth prefer
innovative
transactional methods
Some airlines now allow the youth to
purchase through BitCoins
8.
The Youth want their
content & service
anytime anywhere!
9.
The Youth wants to
participate in
purposeful campaigns
10.
The Youth prefer
real-time content
11.
The Youth is obsessive
about sharing &
discovering!
12.
The Youth wants to be
heard & responded to
ASAP!
13.
The Youth gets excited
with ephemeral stuff –
Think SNAPCHAT
14.
The Youth desires some
assistance in helping
them chose
INTEGRATE BEHAVORIAL
ECONOMICS INSIGHT WITH
REAL-TIME BIG DATA
Online
Behavior &
Social Profile
Data

Purchase
Intent

Actual
Purchase
Data
Share you love
@pranmaz

Email:
prantik@happymarketer.com
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
14 Youth Marketing Digital Trends For Brands To Ride On!
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14 Youth Marketing Digital Trends For Brands To Ride On!

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This deck outlines 14 youth marketing trends that brands can ride on in the Year of the Horse. Fundamentally, it questions the definition of "youth" and how brands can segment & better target them. For each of the 14 points, it illustrates certain global & regional case studies to substantiate the trend. It concludes by proposing a mechanism to juxtapose behavorial economic insights with real time big data to better reach out to, engage with & sell to today's youth.

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14 Youth Marketing Digital Trends For Brands To Ride On!

  1. 1. 14 Youth Marketing Digital Trends For Brands To Ride On
  2. 2. WHO ARE THE YOUTH?
  3. 3. HOW DO WE IDENTIFY & SEGMENT THEM?
  4. 4. Age Behavior SocioEconomic Strata Personality Traits
  5. 5. WE BELIEVE YOUTH IS A MINDSET & ITS DEFINITION CAN BE FLUID
  6. 6. SO DON’T DEFINE YOUTH BY DEMOGRAPHICS BUT STRATEGIZE BASED ON BEHAVORIAL ECONOMIC INSIGHTS
  7. 7. 1. The Youth Desire Creative Disruption
  8. 8. INR 80 per first 4KM INR 19.50 per KM there after INR 80 per first 4KM INR 18 per KM there after & INR 2 per minute.
  9. 9. 2. The Youth is moving away from ‘cheap’ fast-fashion
  10. 10. Not forever inexpensive!
  11. 11. 3. The Youth is experimenting with cult food
  12. 12. 4. The Youth wants to wear tech
  13. 13. Jarvis listens to you & monitors your body 24/7
  14. 14. 5. The Youth want to participate & be involved
  15. 15. 6. The Youth prefer activations that integrate real & virtual lives!
  16. 16. 7. The Youth prefer innovative transactional methods
  17. 17. Some airlines now allow the youth to purchase through BitCoins
  18. 18. 8. The Youth want their content & service anytime anywhere!
  19. 19. 9. The Youth wants to participate in purposeful campaigns
  20. 20. 10. The Youth prefer real-time content
  21. 21. 11. The Youth is obsessive about sharing & discovering!
  22. 22. 12. The Youth wants to be heard & responded to ASAP!
  23. 23. 13. The Youth gets excited with ephemeral stuff – Think SNAPCHAT
  24. 24. 14. The Youth desires some assistance in helping them chose
  25. 25. INTEGRATE BEHAVORIAL ECONOMICS INSIGHT WITH REAL-TIME BIG DATA
  26. 26. Online Behavior & Social Profile Data Purchase Intent Actual Purchase Data
  27. 27. Share you love @pranmaz Email: prantik@happymarketer.com

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