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Social health 3.0


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This is the prsentation tailored for hospitals in India.

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Social health 3.0

  1. 1. Social Healthcare 3.0 Photo: Raghavendra P Hunasgi © Raghavendra Hunasgi
  2. 2. © Raghavendra Hunasgi Thanks for Viewing! This presentation was originally designed in September 2011(for healthcare providers). As we all know , the internet (in particular social media) moves at an alarming pace. I hope to update this (regularly), but until then, please note that this information may be a little dated. However, the heart of the story will remain relevant for years to come. Don’t forget to say hi on: LinkedIn: Blog: Twitter: raghav0711
  3. 3. Agenda <ul><li>What is Social Media? </li></ul><ul><li>How does it work? </li></ul><ul><li>Who are my target audience? </li></ul><ul><li>Social media to improve patient input and generate revenue </li></ul><ul><li>What can social media do to your hospital? </li></ul><ul><li>How do you use social media to improve your rand, patient input and increase revenue? </li></ul><ul><li>Next steps </li></ul><ul><li>Questions </li></ul>© Raghavendra Hunasgi
  4. 4. Social Media is….. © Raghavendra Hunasgi
  5. 5. Social media is Movement, Not Campaign
  6. 6. Social media is word of mouth on steroids! Photo: © Raghavendra Hunasgi
  7. 7. © Raghavendra Hunasgi
  8. 8. How does social media work?
  9. 9. © Raghavendra Hunasgi
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  14. 14. Who Do You Want to Reach? .75&quot; .75&quot; .75&quot;.75&quot; © Raghavendra Hunasgi
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  16. 16. © Raghavendra Hunasgi … but can social media bring money or patients to my hospital?
  17. 17. © Raghavendra Hunasgi Social media can help any business increase their revenues and here are the examples…
  18. 18. © Raghavendra Hunasgi
  19. 19. © Raghavendra Hunasgi Over 96,000 doctors get updates thro’ social media in US
  20. 20. © Raghavendra Hunasgi
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  26. 26. © Raghavendra Hunasgi What can you do with social media in your hospital?
  27. 27. © Raghavendra Hunasgi <ul><li>Attract overseas patients </li></ul><ul><li>Advertise about your specialty </li></ul><ul><li>Converse </li></ul><ul><li>Connect </li></ul><ul><li>Collaborate/Co-Create </li></ul><ul><li>Patient Input Research </li></ul><ul><li>Stay on top of news and events related to your specialization </li></ul><ul><li>Network with other hospitals </li></ul><ul><li>Collect/Categorize </li></ul><ul><li>Collective Wisdom </li></ul><ul><li>Customize </li></ul><ul><li>Patient centric care </li></ul><ul><li>Community </li></ul><ul><li>Build relationship with leading media houses, magazines and other relevant marketing channels </li></ul><ul><li>Improve employee relationship and communication </li></ul>
  28. 28. © Raghavendra Hunasgi Did social media help any healthcare providers (Hospitals) in the world?? I want to see how they have done it??
  29. 29. © Raghavendra Hunasgi <ul><li>U.S. Hospitals that use Social Networking tools – updated on June 8, 2011 </li></ul><ul><li>1,188 Hospitals total </li></ul><ul><li>548 YouTube Channels </li></ul><ul><li>1018 Facebook pages </li></ul><ul><li>788 Twitter Accounts </li></ul><ul><li>458 LinkedIn Accounts </li></ul><ul><li>913 Four Square </li></ul><ul><li>137 Blogs </li></ul><ul><li>3,952 Hospitals are on Social Networking Sites </li></ul><ul><li>Source: </li></ul>
  30. 30. © Raghavendra Hunasgi I have understood social media….. How do I implement it in my hospital now?
  31. 31. Determine which Tools and Tactics Will Help You Reach Your audience (Patients)? © Raghavendra Hunasgi
  32. 32. Design a Social media Plan. Create a content calendar. Incentivize your SME’s to contribute to the social media initiative. Keep it regular. © Raghavendra Hunasgi
  33. 33. Social Media Best Practices
  34. 34. © Raghavendra Hunasgi
  35. 35. Listen Photo: © Raghavendra Hunasgi
  36. 36. Information Gathering via Social Media Monitoring <ul><li>RSS Feed Reader </li></ul><ul><li>Google Alerts </li></ul><ul><li>Blog monitoring </li></ul><ul><li>Twitter Search </li></ul>© Raghavendra Hunasgi
  37. 37. Be Authentic Photo: © Raghavendra Hunasgi
  38. 38. What are People Saying About You? © Raghavendra Hunasgi
  39. 39. Share Photo: © Raghavendra Hunasgi
  40. 40. Social Currency Photo used with permission:
  41. 41. “… It’s only our own reactions that we have any kind of control over... I cannot stop other people from doing what they want to do. There is no control of others. I wonder how many people realize that.” -Geoff Livingston Photo:
  42. 42. Be Relevant Photo: © Raghavendra Hunasgi
  43. 43. Engage in Two-Way Conversation Photo: © Raghavendra Hunasgi
  44. 44. Be an Enabler <ul><li>Conversations </li></ul><ul><li>Sharing links/info </li></ul><ul><li>Passionate communities </li></ul><ul><li>Social support </li></ul>Photo:
  45. 45. Find Your Fans Photo:
  46. 46. Create Evangelists
  47. 47. Questions? Photo: © Raghavendra Hunasgi
  48. 48. © Raghavendra Hunasgi APPENDIX (Extra Slides)
  49. 49. Tools for Tactics <ul><li>Listen </li></ul><ul><ul><li>Google Alerts, RSS readers, Twitter Search </li></ul></ul><ul><li>Converse </li></ul><ul><ul><li>Blog comments, Twitter, Facebook page </li></ul></ul><ul><li>Tell Your Story </li></ul><ul><ul><li>Blogs, Twitter, video/photo sharing, podcasts </li></ul></ul><ul><li>Help Supporters Tell Your Story </li></ul><ul><ul><li>User generated content, contests, social network apps, widgets </li></ul></ul><ul><li>Generate Buzz </li></ul><ul><ul><li>Social news (eg Digg), StumbleUpon, Twitter, FriendFeed </li></ul></ul><ul><li>Build Community </li></ul><ul><ul><li>Social networks, Twitter, tagging, gaming/virtual worlds </li></ul></ul><ul><li>Collaborate/Collect Information </li></ul><ul><ul><li>Wikis, social bookmarking, tagging </li></ul></ul>© Raghavendra Hunasgi
  50. 50. Metrics for Social Media <ul><li>Web activity (pageviews, unique visitors, time on site) </li></ul><ul><li>Social actions (friends/followers, comments, active contributors, ratings, votes, groups) </li></ul><ul><li>Mentions (blogs, Twitter, etc.) </li></ul><ul><li>Survey results (KAB, relevance, credibility) </li></ul><ul><li>ROI = cost per action </li></ul>© Raghavendra Hunasgi
  51. 51. Social Media Tools Photo:
  52. 52. Choosing Your Tools Tool Audience Why They Use It What to Give Them © Raghavendra Hunasgi Blog Peers, people interested in your hospital Learn more about the topic, get your perspective In-depth analysis, updates, insights Twitter People who want info/networking/ stimulation Meet interesting people, build relationships, news Provide value, give interesting things they can share Facebook People who want to be social with friends and family Keep in touch, express brand/cause affiliations Show their family/friends what they care about LinkedIn Professionals - colleagues in same field Professional networking, info sharing Help them do their jobs better, answer Qs YouTube People who want to see/experience the topic Entertainment, learning, visualization Stories of patients, staff, programs
  53. 53. © Raghavendra Hunasgi
  54. 54. © Raghavendra Hunasgi
  55. 55. Blogs © Raghavendra Hunasgi
  56. 56. Issues to Consider <ul><li>Purpose </li></ul><ul><li>Audience </li></ul><ul><li>Voice - who will be blogging, writing style, team? </li></ul><ul><li>Resources - time, enthusiasm </li></ul><ul><li>Blog Management - comments, guidelines, calendar </li></ul><ul><li>Images - sources, copyright </li></ul><ul><li>Tracking - metrics, tools </li></ul>© Raghavendra Hunasgi
  57. 57. Blog Post Types <ul><li>Educational </li></ul><ul><li>Call to Action </li></ul><ul><li>Tips </li></ul><ul><li>News </li></ul><ul><li>Commentary </li></ul><ul><li>How-to </li></ul><ul><li>Resources </li></ul><ul><li>Lists </li></ul><ul><li>Interview </li></ul><ul><li>Personal story </li></ul><ul><li>Ask a question, gather responses </li></ul><ul><li>Photo/video blog </li></ul><ul><li>Ongoing feature </li></ul><ul><li>Guest blogger </li></ul><ul><li>Event planning/recap </li></ul>© Raghavendra Hunasgi
  58. 58. Generating a Blog Community <ul><li>Get off your blog </li></ul><ul><li>Link </li></ul><ul><li>Comment </li></ul><ul><li>Blog Roll </li></ul><ul><li>Participate </li></ul>Photo: © Raghavendra Hunasgi
  59. 60. © Raghavendra Hunasgi
  60. 61. Anatomy of a Tweet Retweet Twitter Name Mention/Reply Shortened URL Hashtag Account Click to Reply/Retweet/Favorite Timestamp/Permalink © Raghavendra Hunasgi
  61. 62. © Raghavendra Hunasgi
  62. 63. Building Your Twitter Community <ul><li>Use your profile to shine </li></ul><ul><li>Provide value to your followers </li></ul><ul><li>Follow people in your community </li></ul><ul><ul><li>Partners/supporters/patients </li></ul></ul><ul><ul><li>Use Twitter lists, WeFollow, local Twitter Search ( – advanced search) </li></ul></ul><ul><li>Reach out to followers </li></ul><ul><li>Retweet useful information from others </li></ul>© Raghavendra Hunasgi
  63. 64. © Raghavendra Hunasgi
  64. 65. © Raghavendra Hunasgi
  65. 66. Facebook Pages <ul><li>Offer interesting, shareable information </li></ul><ul><li>Let people stay on Facebook – post photos, videos, etc. on page </li></ul><ul><li>Actively manage your community by encouraging comments, interaction </li></ul><ul><li>Give people a reason to “like” your page </li></ul><ul><li>When you have 25 “likes,” grab your alias URL (i.e., </li></ul><ul><li>Let your email contacts know about your Facebook page (“Tell Your Fans”) </li></ul>© Raghavendra Hunasgi
  66. 67. © Raghavendra Hunasgi
  67. 68. LinkedIn <ul><li>Create a company page to provide information about your hospital </li></ul><ul><li>Create a group for supporters and employees to network </li></ul><ul><li>Answer questions relevant to your hospital’s priorities </li></ul><ul><li>Focus on professional networking, identifying funding/sponsorship contact, new employee hiring </li></ul>© Raghavendra Hunasgi
  68. 69. © Raghavendra Hunasgi
  69. 70. YouTube / Online Video <ul><li>Set up your own channel on YouTube </li></ul><ul><li>Create short (1-2 minute) stories </li></ul><ul><li>Good audio is critical </li></ul><ul><li>Compelling content – emotional, interesting, funny, surprising </li></ul><ul><li>Viral is an outcome, not an attribute </li></ul>© Raghavendra Hunasgi
  70. 71. © Raghavendra Hunasgi
  71. 72. Location Based Networks – Foursquare, Facebook Places <ul><li>Claim your venue </li></ul><ul><li>Add helpful tips – e.g., parking, cafeteria, gift shop, visiting hours </li></ul><ul><li>Monitor and respond to user comments </li></ul><ul><li>Consider ways to leverage badges (e.g., for blood donations) </li></ul>© Raghavendra Hunasgi