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Keys for pharma success


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Keys for pharma success

  1. 1. Keys for PharmaSuccess:Integrating Social
  2. 2. Summary Pharma companies began their journey in social media over four years ago witha single initiative, often a Twitter account. Subsequently, they have embarkedupon a process of layering their digital footprint with blog, Facebook andYouTube presences. In the course of developing these activities, and in theabsence of explicit FDA or local regulatory guidance, Pharma has endeavouredto remain in compliance whilst formulating social media governance andestablishing its own corporate guidelines.Today, the Pharma companies delivering innovation in social environments areexperimenting with new ways of participating. They are involving legal, medicalaffairs and senior colleagues in the early planning stages, and finding better waysto integrate social into their overall communications and marketing mix.‘Keys for Pharma Success: Integrating Social’ examines a series of socialcampaigns that may be considered to have broken new ground for Pharma.Through a review of pre-launch, launch and post-launch activities and anexamination of how the campaigns were integrated into a broader marketing mix,the report explores how Pharma’s use of these ubiquitous social web platformscontinues to evolve as the industry strives to attain a more nuanced degree ofsocial integration.
  3. 3. Summary Keys for Pharma Success: Integrating Social features original interviews with Tony Jewell, Senior Director, External Communications, AstraZeneca, Robert Muller, Associate Marketing Manager, Global Marketing, Roche Diagnostics, and John Pugh, Head of Online Communications GmbH & Director of Communications UK, Boehringer Ingelheim, and provides extensive supporting references, charts, tables, and illustrated examples. The report includes: Extensive expert insights from leading Pharma social media experts offering benchmark examples of how social elements are being integrated into industry activities. Comprehensive case studies iterating the strategic planning and operational workflow supporting three campaigns.
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  5. 5. More Related Reports : Pharma on Twitter:Developing a Presence Keys for Pharma Success:Integrating Social Pharma Social Media Campaigns:Current Thinking and Future Outlook Pharma YouTube Channels:Content and Comment
  6. 6. For More details about above & other Reports plz contact : Success-Integrating-Social-146353.htmlContact : PranaliAarkstore.comMob.No.918149852585Email: enquiry@aarkstore.comYou can also request for sample page of above mentionreports on