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Digital Marketing


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Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all
Enjoy !!!!!!

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Digital Marketing

  1. 1. Digital Marketing Innopark (india) Pvt. Ltd. Submitted By:-- Prakhil Samar
  2. 2. Marketing <ul><li>1. Product </li></ul><ul><li>2. Price </li></ul><ul><li>3. Place </li></ul><ul><li>4. Promotion </li></ul>
  3. 3. Basic Facts <ul><li>Every day, the search engines and directories average 300-500 million searches (multiple sources) </li></ul><ul><li>In a recent Forrester Research report, 81% of consumers on the Internet find products by using search engines </li></ul><ul><li>Unfortunately, only 7% of all web sites are visible by the search engines according to a recent study as most web sites are not properly optimized . </li></ul>DIGITAL MARKETING
  4. 4. SEM(Search Engine Marketing)
  5. 5. SEO <ul><li>Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. </li></ul><ul><li>Studies competitors (competing websites) and search engines </li></ul>SEARCH ENGINE OPTIMISATION
  6. 6. ON-PAGE OPTIMISATION OFF-PAGE OPTIMISATION <ul><li>Initial feasibility and analysis report on current SEO status </li></ul><ul><li>List the most competitive and non-competitive key phrases </li></ul><ul><li>SEO for home and internal pages </li></ul><ul><li>Competitors’ analysis report </li></ul><ul><li>Optimization of titles and meta tags </li></ul><ul><li>Visitor log analysis through Google analytics </li></ul><ul><li>Directory submission (hand submission) </li></ul><ul><li>Reciprocal link exchange </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Social Networking </li></ul><ul><li>Blog Commenting </li></ul><ul><li>Forums Posting </li></ul><ul><li>Article Submission </li></ul><ul><li>Press Releases </li></ul>
  7. 7. <ul><li>Check Whether the site is indexed.(site:domain) </li></ul><ul><li>Sitemap creation </li></ul><ul><li>Site/Content Analysis </li></ul><ul><li>Url Structure </li></ul><ul><li>Back links (link: domain name) </li></ul><ul><li>Techniques ( White, Black, Gray Hat) </li></ul><ul><li>Use Tools(Google Adwords, Wordtracker etc.) </li></ul>
  8. 9. PPC (Pay Per Click) PAY PER CLICK (PPC) <ul><li>PPC ads appear as “sponsored listings” </li></ul><ul><li>Companies bid on price they are willing to </li></ul><ul><li>pay “per click” </li></ul><ul><li>Typically have very good tracking tools and </li></ul><ul><li>statistics </li></ul><ul><li>Ability to control ad text </li></ul><ul><li>Can set budgets and spending limits </li></ul><ul><li>Google AdWords is the biggest leader. </li></ul>
  9. 10. Structure
  10. 11. Some Keyterms <ul><li>CTR(Click Through Rate) = Clicks/Impressions*100 </li></ul><ul><li>CPC = Cost Per Click </li></ul><ul><li>CPA = Cost Per Acquisition </li></ul><ul><li>CPM = Cost Per Impressions </li></ul><ul><li>Total Cost = Avg. CPC * Clicks </li></ul><ul><li>CTR Increases -> Position Increases </li></ul><ul><li>Relevancy Factors -> Title,Description,Landing Page </li></ul>
  11. 12. Match Types
  12. 13. Affiliate Marketing Affiliate marketing : Using other web sites or e-mail lists to sell your product or service is called affiliate marketing. You pay the web site or owner of the e-mail list for each sale. using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
  13. 14. Affiliate Marketing
  14. 15. SEO vs. PPC Pay-Per-Click “ Organic” SEO <ul><li>Results in 1-2 days. </li></ul><ul><li>Easier for a novice or one little knowledge of SEO </li></ul><ul><li>Ability to turn on and off at any moment </li></ul><ul><li>generally more costly per visitor and per conversion </li></ul><ul><li>fewer impressions and exposure </li></ul><ul><li>easier to compete in highly competitive market space (but it will cost you) </li></ul><ul><li>Ability to generate exposure on related sites (Ad Sense) </li></ul><ul><li>Ability to target “local” markets and geographically </li></ul><ul><li>Better for short-term and high-margin campaigns </li></ul><ul><li>Results take 2 weeks to 4 months </li></ul><ul><li>Requires ongoing learning and experience to achieve results </li></ul><ul><li>Very difficult to control flow of traffic </li></ul><ul><li>generally more cost-effective, does not penalize for more traffic </li></ul><ul><li>SERPs are more popular than sponsored ads </li></ul><ul><li>Very difficult to compete in highly competitive market space </li></ul><ul><li>Ability to generate exposure on related websites and directories </li></ul><ul><li>More difficult to target local markets </li></ul><ul><li>Better for long-term and lower margin campaigns </li></ul>
  15. 16. Overall Benefits <ul><li>Drive high quality customers to our website. </li></ul><ul><li>Increase sales leads from customers looking for our products and services </li></ul><ul><li>Build our brand online by communicating marketing messages to our target audience </li></ul><ul><li>Increase our profile against our competitors </li></ul><ul><li>Target a global audience via international search engines </li></ul><ul><li>Be accountable with ROI tracking </li></ul>
  16. 17. Useful Links <ul><li> -- Check the traffic </li></ul><ul><li> – Detailed Info About WebSite </li></ul><ul><li> – Building Sitemap </li></ul><ul><li> – Live Trafffic </li></ul><ul><li> -- To Create Your Campaign </li></ul><ul><li> -- Analysis of the web site </li></ul><ul><li> – Article Site </li></ul><ul><li> – Displays a counter in ur web page </li></ul><ul><li> – Quickly learning SEO </li></ul><ul><li> – quickly learning PPC </li></ul>
  17. 18. Thank You
  18. 19. Any Query