2. The first step in creating a Social Media Plan, Social
Media Strategy, or Social Media Roadmap for your
business is to define your “goals”. Clear goals should
be the foundational first step.
Social Media Goals
3. Without a clear idea of what you want to accomplish
with Social Media, you are unlikely to achieve
anything at all because your efforts will be scattered
or aimless.
Take the time to plan your Social Media Goals so
that the time you spend in the future isn’t wasted.
Social Media Goals
4. It’s also important that your Goals for Social Media
relate to your overall goals for your business.
Rather than choosing Social Media Goals arbitrarily,
make sure these goals are aligned with your overall
marketing, sales, brand, and public relations
objectives.
Social Media Goals
5. Start by writing down at least five Social Media Goals
for your business. Make sure each goal is specific,
realistic and measurable.
And always remember, your Social Media Goals are
not set on stone. Make sure that you continually
evaluate your goals, and adjust them as you go.
Social Media Goals
6. Goals Description
Build Brand/Product
Awareness
Build your brand by getting people to recognize
your name and associate it with your product.
Attract New Customers
Attract new customers by driving traffic to your
Social Media channels or company website.
Retain Existing Customers
Retain existing customers by providing a platform
for them to engage with brand owners.
Improve Customer Service
Improve Customer Service by reaching out to the
customers for addressing their concerns.
Community Engagement
Get people to interact with the brand and fellow
community members thereby establishing
community engagement.
Generate Leads & Increase
Website Traffic
Generate leads by increasing visibility on Social
Media channels and generate traffic to your
company website.
Here are a few Social Media Goals for your Social
Media Plan, Social Media Strategy or Social Media
Roadmap.
Social Media Goals
7. “We don’t have a choice on whether we do
Social Media, the question is how well we do it.”
- Eric Qualman
Social Media Goals