Introduction to ClikServ

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This presentation describes the problem of online monetization through paid content, and the unique approach of ClikServ Inc.

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Introduction to ClikServ

  1. 1. Intro to ClikServ<br />Raj Mehta<br />ClikServ Inc.<br />Create additional revenue streams<br />raj@clikserv.com<br />August 2, 2010<br />
  2. 2. 6 out of 10 Publishers Considering Paid Content Options - API<br />Industry Shift<br />Online Revenue Initiatives 2009, American Press Institute – ITZ Belden Survey, http://www.newspapernext.org/OnlineRev2009FINAL.pdf<br />
  3. 3. Will Readers Pay?<br />Readers would pay<br />BCG Study, 11/2009<br />
  4. 4. Newsday.com<br />
  5. 5. User Problem<br />5<br />SubscriptionPaywall<br />
  6. 6. Big Problem<br />6<br />$40 for 8 wks<br />And long form<br />
  7. 7. Publisher’s Woes<br />7<br />$4 million<br />6+ months<br />Source: http://steveouting.com/2009/11/09/newsdays-pay-wall-from-bad-to-worse/<br />
  8. 8. Results<br />8<br />3 months<br />35 subscribers<br />$9,000 revenue<br />
  9. 9. A Profitable Case StudyYogaToday.com<br />9<br />
  10. 10. YogaToday.com<br />10<br />$3.99<br />
  11. 11. Big Problem<br />11<br />Need e-commerce infrastructure<br />Long payment process<br />Cart abandonment of 60+ %<br />(LiveMarket)<br />
  12. 12. Our Solution<br />12<br />Pay easily by the Item<br />
  13. 13. Our Solution<br />13<br />User Interface - ClikServ Toolbar<br />All interaction –<br />On the page<br />
  14. 14. Our Value<br />14<br />To Publisher<br /><ul><li>Deploy in less than 1 day
  15. 15. Customer rights management (pay per view)
  16. 16. Pricing engine
  17. 17. No risk solution</li></li></ul><li>Our Value<br />15<br />To Reader<br /><ul><li>Rating, Sharing
  18. 18. Personal History
  19. 19. No credit card needed for signup
  20. 20. Spending control
  21. 21. Automatic subscription
  22. 22. Unused balance refund</li></li></ul><li>Unique Approach<br />Publisher’s needs<br />Risk free (no redesign, no IT)<br />Rapid deployment<br />Will the market pay (by article)<br />User’s Needs<br />Rate<br />Share<br />Personal Library<br />Usability<br />Easiest signup<br />No credit card required first time<br />Easy refund<br />Technology<br />Rights Management (patent)<br />No software required<br />Multimedia<br />16<br />
  23. 23. 17<br />Questions<br />

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