What we can learn from
Oreo on social media
This image posted on Oreo’s Twitter page during
the super bowl power outage earned them a lot
People loved it due to the real-time nature of the
tweet. Oreo’s quick-thinking and spontaneity is
just one of the many features of their strong
Read on to find out what else we can learn from
the cream-filled cookie.
Oreo posted this photo of a rainbow-stuffed Oreo cookie
to show their support for the LGBT community. Clearly,
this caused a bit of outrage from some of their fans, and
many even swore off Oreos because of it. But for those
that agreed with their views, it only strengthened their
love for the cream-filled cookie. The controversy also
stirred up some free media attention for Oreo.
Oreo ran a fan of the day campaign in which they changed
their Facebook cover photo almost every day to feature a
fan who had a birthday that day. Not only is it awesome to
recognize your fans, but it builds brand loyalty, and I bet
most of those featured fans were sharing the Oreo page
with their friends, saying “look that’s me!”.
For a Father’s Day campaign, Oreo created personalized
Oreo tattoos for their Twitter followers. All fans had to
do was tell Oreo about their Dad, and Oreo would
design a tattoo for the fan with their dad in mind.
Connecting with their followers on such a personal level
shows they really value their relationship with their
Really, how long can you talk about a cookie before it
gets boring? Oreo pulls it off by capitalizing on holidays
and current events. Whether it’s the latest big movie in
theatres, a royal baby, or just summer holidays, Oreo
has a witty cookie-themed photo to share with us.
Awesome graphics, instructional Vine videos, a YouTube
mini-series, and even an interactive game are just some
of the different media Oreo uses to engage their fans
and followers. By mixing it up they are keeping their
content fresh and interesting and providing something
that appeals to everyone.
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