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Role of it in Marketing

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Role of it in Marketing

  1. 1. ROLE OFSUBMITTED TO:- SUBMITTED BY:-DR. HIMANSHU NAMLE PRAHLAD GURJAR 11MBA00076
  2. 2. The creation, gathering, processing, storage,and delivery of information and theprocesses and devices that make all thispossible.
  3. 3. Marketing Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
  4. 4. Marketing involves certain steps* Conducting market research and survey to know the needs of customers * Selecting specific market zones and serving the customers by setting targets * Determining various ways to cater to customer’s needs * Analyzing the competitive advantages in order to develop a marketing strategy
  5. 5. ROLE OF INFORMATIONTECHNOLOGY IN MARKETING CRM DIGITAL MARKETING INTERNET MARKETING MOBILE MARKETING.
  6. 6. CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Interne capabilities that help an enterprise manage customer relationships in an organized way. Providing customer information to employees to help them build effective relationships between the company, its customer base and its distribution partners.
  7. 7. Digital Marketing DIGITAL MARKETING is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant personal and cost-effective manner
  8. 8. Internet marketingINTERNET MARKETING is the process of growing and promoting an organization using online media. Internet marketing does not simply mean building a website or promoting a website.‘ Somewhere behind that website is areal organization with real goals. e.g. Amazon.com., Dell.com
  9. 9. MOBILE MARKETING The ability to reach a specific target audience. Information about how the user responded to a marketing message. Proof that a message has been received by the users handset. TYPES OF MOBILEMARKETING1.Mobile Marketing via SMS2.Mobile Marketing via MMS3.Mobile Web Marketing.4.Mobile Marketing via Bluetooth.5.Mobile Marketing via Infrared
  10. 10. Effects Of IT Enabled Marketing OnIndustries Music Industry. Agriculture Sector Banking Industry. Health Industry. Automobile Industry. Designing Industry
  11. 11. Social Media Usage in ContentMarketing Jumps 500% in TwoYears
  12. 12. IT WHICH IS HELP INMARKETING DECISION ESS DSS MIS
  13. 13. CONCLUSION This result demonstrates the significant role of information technology in todays business world and in marketing management in improved productivity and major cost saving. Better customer relationship management. Helped to solve major problems related to customer services like customer loyalty and customer satisfaction

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