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SRF Business Analyse und Agilität

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Mit SRF und Scaled Agile zum “Master of Swiss Web”.
Wie funktioniert Business Analyse im agilen Kontext? Wie wird Agilität in mittleren bis grossen Projekten eingesetzt? Wie nutzt man die Vorteile von Scrum und bleibt in geschäftskritischen Projekten auf Kurs?

Anhand des Relaunch-Projektes des Schweizer Radio und Fernsehen zeigen Sonja Wunsch von SRF und Mischa Ramseyer von pragmatic solutions selbstkritisch und unterhaltsam auf, wo die Herausforderungen in grossen und komplexen agilen Projekten liegen und wie dieses den „Master of Swiss Web 2013“ erhielt.

Nach dem Master of Swiss Web ging SRF in die nächste Stufe der Agilität und führte ein Lean Portfolio Management ein. SRF funktioniert auch heute, rund 2 Jahre nach dem Relaunch immer noch nach den erfolgreichen Prinzipien der Agilität.

Published in: Leadership & Management
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SRF Business Analyse und Agilität

  1. 1. Business Analyse und Agilität Mit SRF und Scaled Agile zum „Master of Swiss Web“ Business Analyse Community of Practice SGO, Glattbrugg
  2. 2. 222 Wer sind wir? Mischa Ramseyer External Agile Coach @ SRF pragmatic solutions gmbh @ramsyman Sonja Wunsch Chief Product Owner Portfolio Manager MMZ (Multimediazentrum) SRF
  3. 3. 444 Ausgangslage Mitte 2011: SR DRS und SF Aus 2 x ALT ...
  4. 4. 555 mach 1 x Neu! Dezember 2012 Relaunch des SRF-Multimedia- Angebots § SRF Homepage § SRF Player § SRF News App § SRF Radio App § Konsolidierung der Backend-Systeme
  5. 5. 666 Zeitplan Erkenntnis im Q3/11: Produktentwicklung bis Ende 2012 mit unserem traditionellen Vorgehen nicht zu schaffen.
  6. 6. 777 Gründe für den Paradigmawechsel! Nach Konzeptphase ziehen sich Entwickler wochenlang zurück, um Umsetzungs- und Zeitplan zu machen. § Langsam, schwerfällig, erwarteter Zeitbedarf für Umsetzung meist riesig § Planungs-Unsicherheit gross § Verschiebung in einer Phase bringt alles in Verzug § Ergebnis entspricht nicht (mehr) User-Bedürfnis oder ist over-engineered
  7. 7. 888 Scrum – Das Richtige Tun! •  Iterativ, inkrementell •  Generiere Wert –  in der richtigen Reihenfolge, –  so früh wie möglich und –  kontinuierlich •  Sammle Kundenfeedback so früh wie möglich •  Akzeptiere Veränderungen •  Liefere sobald „gut genug“ © pragmatic solutions gmbh 2009-2014
  8. 8. 999 Die Reise zur agilen Lieferorganisation beginnt ...
  9. 9. 101010 ... und nimmt seinen Lauf ... Mehr Output
  10. 10. 111111 ... und nimmt seinen Lauf ... Mehr Output Mehr Produkte Mehr Teams
  11. 11. 121212 Mehr Produkte Mehr Teams Mehr Output
  12. 12. 131313 Der Release wird eingeführt! Product OwnerTeam (POT) Team A Team B Team C 1 1 2 & 3 Gemeinsames Delivery nach jedem Sprint Koordinieren Release Planning 1 Release = 4 Sprints, 2 Monate 1 32 Steuern Fortschritt messen Reporting
  13. 13. 141414 •  competitive advantage •  gross, abstrakt •  mehrere Releases Epic •  mehrere Teams •  mehrere SprintsFeature •  1 Team •  1 SprintStory
  14. 14. 151515 Release Planning konkret Schritt 1: Vision fürs Release erarbeiten Alle POs und Business Analysten entwickeln Vision und Features für ein Release (vier Sprints) und bestimmen Business Wert der Features. Features sind High level Stories
  15. 15. 161616 Release Planning konkret Schritt 2: Finetuning mit Entwicklungsteams Entwickler teilen Features in Sizes XS, S, M, L, XL ein und verteilen sie gemäss Prio auf Sprints. Tools: World Café, T-Shirt-Sizes, Timeline
  16. 16. 171717 Release Planning konkret Schritt 3: verdichten, streichen, reduzieren Zu grosse oder zu wenig relevante Features werden für diesen Release gestrichen oder im Umfang reduziert. 1/2 1/2
  17. 17. 181818 Ergebnis: Release Plan über vier Sprints Is this good enough to go live? § Basis für Planung der 14täglichen Sprints § Der Release Plan 1 und 2 waren Basis für Entscheid der GL über Go-live-Termin von srf.ch:
  18. 18. 202020 15./16.12.2012: Im dritten Release war es geschafft!
  19. 19. 212121 Krönung: Master of Swiss Web 2013
  20. 20. 222222
  21. 21. 232323 Herausforderung: Bestehende Organisation effektiv einsetzen
  22. 22. 242424 Herausforderung: Vom Projekt zum Regelbetrieb 20%für Betrieb & Support
  23. 23. 252525Herausforderung: Viele gute Ideen
  24. 24. 262626 Strategisch: Portfolio Management im SRF Multimediazentrum (MMZ) MMZ Portfolio Idee Anforderung Bedürfnis Produkte Features Angebotspalette Aufgabe
  25. 25. 282828 Portfolio Management Effektivität Effizienz Empowerment Transparenz Mission
  26. 26. 292929 Portfolio-Prozess Ziele •  Die richtigen Aufgaben so rasch wie möglich ins Ziel bringen •  Auslastung des MMZ steuern •  Transparenz in Entwicklungs- und Entscheidungsprozess bringen Effizienz Effektivität
  27. 27. 303030 Ansatz: Visualisierung •  Physisch •  Digital im Jira als Kanban Board Transparenz
  28. 28. 313131 Was kommt auf das Portfolio?
  29. 29. 323232 srf.ch Technisch Inhalt & Verpackung Produkt Angebot bündeln
  30. 30. 333333 m.srf.ch News App Artikel Sendung TV Programm Podcast srf.ch Angebotspalette Technisch Inhalt & Verpackung Summe aller Angebote
  31. 31. 343434 Produkt vs. Projekt Aufgabe ProjektIdee Empowerment
  32. 32. 353535 Kapazität 100% Betrieb & Support Angebote verwenden Angebote entwickeln Highlights Angebote verbessernIdee Anforderung Bedürfnis Aufgabe Portfolio Effektivität durch Priorisierung innerhalb der Arbeitstypen I n v e s t i t i o n s b u d g e t s
  33. 33. 363636 Portfolio Management als Teamsport Technisch Inhalt & Verpackung Chief PO Portfolio Manager Product Owner (PO) Fahnenträger Angebotspalette
  34. 34. 373737 Wrap up... Organisation 1 Prozess 2 Portfolio 3 Budgets 4 Kontinuierlich verbessern
  35. 35. 393939
  36. 36. slideshare.net/pragmaticsolutions   info@pragmatic-­‐solutions.ch   @pragsol   facebook.com/PragmaticSolutionsGmbh   plus.google.com/b/100642162720912501942 www.pragmatic-solutions.ch

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