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agility 
accelerates 
... 
Introduction to Lean Innovation 
Regional 
Scrum 
Gathering 
Rio 
de 
Janeiro 
OpenSpace, 
6 
S...
Fredi Schmidli 
• Business 
Angel 
and 
Boardmember: 
www.startangels.ch 
• Entrepreneur 
• Community 
Builder: 
-­‐ 
meet...
Find this presentation on slideshare 
Hier 
kommen 
Link 
& 
QR-­‐Code 
zur 
Präsi 
auf 
Slideshare 
hMp://www.slideshare....
Lean EcoSystem 
Lean 
EcoSystem 
Classic 
Lean 
Management 
Invented 
by 
Toyota 
a[er 
WW2 
Maximize 
efficiency 
under 
...
To improve the success rate 
failing 
build 
the 
“wrong” 
product 
Source: 
Ash 
Maurya 
«Running 
Lean» 
5 
• 9/10 
• Ma...
Traditional versus lean approach 
Source: 
Ash 
Maurya: 
Running 
Lean 
9/15/14 
www.pragmaLc-­‐soluLons.ch 
6
Goal 
Finding 
a 
business 
model, 
which 
is 
• profitable 
• repeatable 
• scalable 
or 
let 
the 
Startup 
die 
and 
st...
Lean Startup is not only for startups 
9/15/14 
www.pragmaLc-­‐soluLons.ch 
8
What is lean thinking? 
Value 
is 
“providing 
benefit 
to 
the 
customer”, 
anything 
else 
is 
waste. 
In 
a 
startup 
i...
Why the Lean startup changes 
everything Exercise 
Write 
down 
the 
three 
most 
important 
reasons 
why 
“Lean 
InnovaLo...
The roots of lean startup 
11 
Make 
products 
customers 
want 
Incremental 
releases 
Reduce 
waste, 
OperaLonal 
excelle...
The Book by Eric Ries Sept.2011 
9/15/14 
www.pragmaLc-­‐soluLons.ch 
12
Lean Innovation Framework 
9/15/14 
www.pragmaLc-­‐soluLons.ch 
13
Lean Canvas (by Ash Maurya / adapted from Osterwalder) 
guess 
14 
guess 
guess 
guess 
guess 
guess 
guess 
guess 
9/15/1...
Feedback loop 
CreaLvity 
happens 
here 
Design 
experiment 
Proposal, 
Pretotype, 
Landing 
page, 
MVP 
… 
Analyze 
resul...
Customer Development 
Scale 
Product 
Market 
fit 
Problem 
SoluLon 
fit 
Customer 
Discovery 
Customer 
ValidaLon 
Custom...
Lean Innovation Framework 
9/15/14 
www.pragmaLc-­‐soluLons.ch 
17
Lean Innovation Framework 
Scale 
Product 
Market 
fit 
Problem 
SoluLon 
fit 
Customer 
Discovery 
Customer 
ValidaLon 
C...
The end 
9/15/14 
www.pragmaLc-­‐soluLons.ch 
19
slideshare.net/pragmaticsolutions/ 
from-­‐scrum-­‐to-­‐agile-­‐management 
fredi@pragmatic-­‐solutions.ch 
facebook.com/P...
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Lean innovation Introduction

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Lean innovation Introduction

  1. 1. agility accelerates ... Introduction to Lean Innovation Regional Scrum Gathering Rio de Janeiro OpenSpace, 6 September, 2014
  2. 2. Fredi Schmidli • Business Angel and Boardmember: www.startangels.ch • Entrepreneur • Community Builder: -­‐ meetup.com/Lean-­‐ startup-­‐Zurich/ -­‐ Agile Breakfasts Adrian von Orelli • EE PhD ETHZ • R&D leader • Innovator • 15 years of high tech product development 9/15/14 www.pragmaLc-­‐soluLons.ch 2
  3. 3. Find this presentation on slideshare Hier kommen Link & QR-­‐Code zur Präsi auf Slideshare hMp://www.slideshare.net/pragmaLcsoluLons/lean-­‐innovaLon-­‐introducLon-­‐rio 05.09.2014 fredi@pragmaLc-­‐soluLons.ch 3
  4. 4. Lean EcoSystem Lean EcoSystem Classic Lean Management Invented by Toyota a[er WW2 Maximize efficiency under “stable” condiLons Not strongest in innovaLon space Focus on conLnuous improvement and execuLon excellence Lean Startup Blank /Ries /Osterwalder 5 years old Maximize innovaLon efficiency under extreme uncertainty Agile development (not waterfall) customer development (not market research) It took 50+ years unLl agile SW development methods finally started to successfully combine innovaLon with lean management principles 9/15/14 www.pragmaLc-­‐soluLons.ch 4
  5. 5. To improve the success rate failing build the “wrong” product Source: Ash Maurya «Running Lean» 5 • 9/10 • Many • 66% of successful Startups significantly change original business idea • Success comes not from beMer idea, but from method/ framework which iterates your original ideas to a working business model – before running out of cash 9/15/14 www.pragmaLc-­‐soluLons.ch
  6. 6. Traditional versus lean approach Source: Ash Maurya: Running Lean 9/15/14 www.pragmaLc-­‐soluLons.ch 6
  7. 7. Goal Finding a business model, which is • profitable • repeatable • scalable or let the Startup die and start a new one 9/15/14 www.pragmaLc-­‐soluLons.ch 7
  8. 8. Lean Startup is not only for startups 9/15/14 www.pragmaLc-­‐soluLons.ch 8
  9. 9. What is lean thinking? Value is “providing benefit to the customer”, anything else is waste. In a startup it is unknown what the customer might find valuable and even who he/she is. Value is generated by learning these unknowns. 9 The Lean Startup Challenge 9/15/14 www.pragmaLc-­‐soluLons.ch
  10. 10. Why the Lean startup changes everything Exercise Write down the three most important reasons why “Lean InnovaLon” is important for your Startup. 3 + 5 Minutes 9/15/14 www.pragmaLc-­‐soluLons.ch 10
  11. 11. The roots of lean startup 11 Make products customers want Incremental releases Reduce waste, OperaLonal excellence Document your plan Adapted 9/15/14 www.pragmaLc-­‐soluLons.ch from Janis Fraser
  12. 12. The Book by Eric Ries Sept.2011 9/15/14 www.pragmaLc-­‐soluLons.ch 12
  13. 13. Lean Innovation Framework 9/15/14 www.pragmaLc-­‐soluLons.ch 13
  14. 14. Lean Canvas (by Ash Maurya / adapted from Osterwalder) guess 14 guess guess guess guess guess guess guess 9/15/14 www.pragmaLc-­‐soluLons.ch
  15. 15. Feedback loop CreaLvity happens here Design experiment Proposal, Pretotype, Landing page, MVP … Analyze results Pivot or persevere Results from experiment weeks not years AssumpLon/ Hypothesis Run experiment 9/15/14 www.pragmaLc-­‐soluLons.ch 15
  16. 16. Customer Development Scale Product Market fit Problem SoluLon fit Customer Discovery Customer ValidaLon Customer CreaLon 9/15/14 www.pragmaLc-­‐soluLons.ch 16
  17. 17. Lean Innovation Framework 9/15/14 www.pragmaLc-­‐soluLons.ch 17
  18. 18. Lean Innovation Framework Scale Product Market fit Problem SoluLon fit Customer Discovery Customer ValidaLon Customer CreaLon iterate and experiment through the BML feedback loop find out if there is a problem worth solving and if enough customers are willing to pay 18 Document plan A 9/15/14 www.pragmaLc-­‐soluLons.ch
  19. 19. The end 9/15/14 www.pragmaLc-­‐soluLons.ch 19
  20. 20. slideshare.net/pragmaticsolutions/ from-­‐scrum-­‐to-­‐agile-­‐management fredi@pragmatic-­‐solutions.ch facebook.com/PragmaticSolutionsGmbh plus.google.com/b/100642162720912501942 05.09.2014 fredi@pragmaLc-­‐soluLons.ch 20

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