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Solving the revenue optimisation
challenge in a complex web estate
environment - content meshes,
multiple CMS and personal...
Intro
Meet your hosts
Meet your hosts
Meet your hosts
CTIO, PEI Media
Multiple CMS, headless and
WordPress trends in enterprise
WordPress use at enterprise level
Who Did We Speak To?
214 IT Professionals 86 Marketers 300 Across US & UK
From The Biggest Organizations in the World.
Global Annual RevenueNumber of Employees
WordPress Posts Biggest Jump in Overall Usage of Any CMS.
+13%* +16%* -3%* +7%* +11%* +15%*
CMS use in the Enterprise
-100...
Security and Analytics are Main Factors for Choosing WordPress.
Primary Benefits of WordPress
WordPress is the leader in CMS Return on Investment.
31%of those surveyed see ROI as
a major benefit of WordPress
18%of tho...
Benefits of WP as part of a
multiple CMS stack
Utilization of more than one CMS is growing increasingly
common.
Breakdown of Multi-CMS use
Not only is Multi-CMS growing,...
Having a secondary CMS gives enterprises the agility to be
creative.
Benefits of a Secondary CMS
The growing use of multiple CMSs shows no sign of slowing –
with many planning to expand further.
US:
11 months
Total:
12 ...
Headless
For enterprises, headless is already here.
53%of enterprises are currently
using a headless approach
80%of enterprises not...
2020 will be the year of headless.
90%of enterprises will be using a
headless approach in 2020 if
all of these evaluations...
WordPress is most frequently used CMS in multi-CMS +
headless approaches.
Multi-CMS + Headless
Adobe
Experience
Manager
Wo...
Download research here
The rise of multi-CMS.
WordPress
growth in the
enterprise.
Headless is
here.
Challenges & rewards of
personalisation on complex web
estates
https://pixabay.com/photos/city-houses-small-town-architect...
Common use cases for multi-CMS
https://pixabay.com/photos/book-read-old-literature-pages-1659717/
Personalisation & Multi-CMS Webinar
Example -
Sage Advice
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Personalisation & Multi-CMS Webinar
Example -
EIU
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●
●
Rapid response
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●
●
●
Personalisation & Multi-CMS Webinar
Personalisation & Multi-CMS Webinar
Multiple teams
●
●
●
Problem statement
●
●
●
●
https://pixabay.com/photos/off-road-jeep-trail-4x4-mud-dirt-2915957/
There’s only so many
things you can ask a
visitor to do
●
●
●
●
●
●
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Personalisation & Multi-CMS Webinar
The Pragmatic Solution
●
●
●
●
●
https://pixabay.com/photos/light-bulb-lightbulb-light-bulb-1246043/
Practical implementation
https://pixabay.com/photos/handstand-beach-sea-ocean-sand-2224104/
Illustrative
Technical
Architecture
●
●
●
Personalisation & Multi-CMS Webinar
Want to find out more?
Personalised WordPress for
B2B publishers using Zephr
bit.ly/wpzephrwp
https://pixabay.com/photos/bl...
Fashion
Food
Healthcare
Education
Gaming
Finance
Retail
Advertising
Entertainmen
t
President - Hearst Magazines
Architecture
Website
Static
CDN
User
Website
Zephr
CDN
User
Decision
engine
IDAM
Journey
builder
Website
User
Content Sess...
Superpowers
●
●
●
●
●
https://pxhere.com/en/photo/671170
Getting started
●
●
●
https://pixabay.com/photos/running-sprint-cinder-track-498257/
Following up
●
●
●
○
○
○
https://pixabay.com/photos/rocket-launch-rocket-take-off-nasa-67643/
Q&A
Where and how?
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms an...
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Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms and personalisation

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This webinar (dated 14th May 2020) features experts at Pragmatic, WP Engine, and Zephr, who explored the challenges for many publishers and larger organisations: how to drive as much value as possible in a complex web estate environment.

In this webinar we covered:

- Why organisations are using multiple CMS in their web estates
- The trend towards headless and in turn the concept of content meshes
- The challenges and rewards of personalisation on complex web estates
- Technical implementation, case studies and practical tips for Zephr, a solution to personalising complex web estates

Published in: Business
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Webinar - solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple cms and personalisation

  1. 1. Solving the revenue optimisation challenge in a complex web estate environment - content meshes, multiple CMS and personalisation A webinar by Pragmatic with WP Engine and Zephr
  2. 2. Intro
  3. 3. Meet your hosts
  4. 4. Meet your hosts
  5. 5. Meet your hosts
  6. 6. CTIO, PEI Media
  7. 7. Multiple CMS, headless and WordPress trends in enterprise
  8. 8. WordPress use at enterprise level
  9. 9. Who Did We Speak To? 214 IT Professionals 86 Marketers 300 Across US & UK
  10. 10. From The Biggest Organizations in the World. Global Annual RevenueNumber of Employees
  11. 11. WordPress Posts Biggest Jump in Overall Usage of Any CMS. +13%* +16%* -3%* +7%* +11%* +15%* CMS use in the Enterprise -100%* * % change between 2017 and 2019
  12. 12. Security and Analytics are Main Factors for Choosing WordPress. Primary Benefits of WordPress
  13. 13. WordPress is the leader in CMS Return on Investment. 31%of those surveyed see ROI as a major benefit of WordPress 18%of those surveyed see ROI as a benefit for all other CMSs, on average
  14. 14. Benefits of WP as part of a multiple CMS stack
  15. 15. Utilization of more than one CMS is growing increasingly common. Breakdown of Multi-CMS use Not only is Multi-CMS growing, using a CMS is table stakes for enterprises in 2020.
  16. 16. Having a secondary CMS gives enterprises the agility to be creative. Benefits of a Secondary CMS
  17. 17. The growing use of multiple CMSs shows no sign of slowing – with many planning to expand further. US: 11 months Total: 12 months Average timetable for organizations’ CMS change(s). UK: 13 months
  18. 18. Headless
  19. 19. For enterprises, headless is already here. 53%of enterprises are currently using a headless approach 80%of enterprises not currently using headless are planning to evaluate using it in the next 12 months
  20. 20. 2020 will be the year of headless. 90%of enterprises will be using a headless approach in 2020 if all of these evaluations result in headless use
  21. 21. WordPress is most frequently used CMS in multi-CMS + headless approaches. Multi-CMS + Headless Adobe Experience Manager WordPress Sitecore Joomla Umbraco Drupal 62% 65% 16% 9% 8% 7% #1
  22. 22. Download research here The rise of multi-CMS. WordPress growth in the enterprise. Headless is here.
  23. 23. Challenges & rewards of personalisation on complex web estates https://pixabay.com/photos/city-houses-small-town-architecture-3378773/
  24. 24. Common use cases for multi-CMS https://pixabay.com/photos/book-read-old-literature-pages-1659717/
  25. 25. Personalisation & Multi-CMS Webinar Example - Sage Advice ● ● ● ● ●
  26. 26. Personalisation & Multi-CMS Webinar Example - EIU ● ● ●
  27. 27. Rapid response ● ● ● ● ● Personalisation & Multi-CMS Webinar
  28. 28. Personalisation & Multi-CMS Webinar Multiple teams ● ● ●
  29. 29. Problem statement ● ● ● ● https://pixabay.com/photos/off-road-jeep-trail-4x4-mud-dirt-2915957/
  30. 30. There’s only so many things you can ask a visitor to do ● ● ● ● ● ● ● Personalisation & Multi-CMS Webinar
  31. 31. The Pragmatic Solution ● ● ● ● ● https://pixabay.com/photos/light-bulb-lightbulb-light-bulb-1246043/
  32. 32. Practical implementation https://pixabay.com/photos/handstand-beach-sea-ocean-sand-2224104/
  33. 33. Illustrative Technical Architecture ● ● ● Personalisation & Multi-CMS Webinar
  34. 34. Want to find out more? Personalised WordPress for B2B publishers using Zephr bit.ly/wpzephrwp https://pixabay.com/photos/blank-paper-pen-coffee-work-792125/
  35. 35. Fashion Food Healthcare Education Gaming Finance Retail Advertising Entertainmen t
  36. 36. President - Hearst Magazines
  37. 37. Architecture Website Static CDN User Website Zephr CDN User Decision engine IDAM Journey builder Website User Content Sessions Users Rules CRM ESP CDP Zephr Cloud Zephr CDN
  38. 38. Superpowers ● ● ● ● ● https://pxhere.com/en/photo/671170
  39. 39. Getting started ● ● ● https://pixabay.com/photos/running-sprint-cinder-track-498257/
  40. 40. Following up ● ● ● ○ ○ ○ https://pixabay.com/photos/rocket-launch-rocket-take-off-nasa-67643/
  41. 41. Q&A Where and how?

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