Outback Steakhouse: Going International

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Where & Why Outback Steakhouse should expand internationally? Basic answer is Canada & UK because of the non-veg culture in these countries.

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  • Decision Grid includes 4 determinants:InfrastructureDemographicsIncomeTrade Laws
  • Outback Steakhouse: Going International

    1. 1. OUTBACK STEAKHOUSE: GOING INTERNATIONAL<br />MehakKohliPrafulAnchaliyaRohit Jain SheetalVishnoi<br />
    2. 2. Outback Steakhouse Inc. (OSI) Background <br />Started in 1988<br />One of the largest casual dining operators<br /> Over 1500 restaurants in 20 countries worldwide<br /> Includes 7 brands<br />
    3. 3. Challenge 1:<br />Target Countries?<br />
    4. 4.
    5. 5. Markets to Enter<br />
    6. 6. SWOT Analysis<br />
    7. 7.
    8. 8. Porter’s Five Force Model<br />
    9. 9.
    10. 10. Challenge 2:<br />How the Outback Concept be adapted to overseas market?<br />
    11. 11. Overseas Strategy<br />
    12. 12. Challenge 3:<br />Whether to franchise, directly manage, or joint venture?<br />
    13. 13. Franchising<br />
    14. 14. Challenge 4:<br />What pace of expansion to target?<br />
    15. 15.
    16. 16.
    17. 17. THANK YOU<br />

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