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UXPA 2012 Tribune Company




Design by Committee
in an Agile environment
Myths, tricks & strategies...


        Pradeep Nayar
        @DesignOnMyMind
        UX Principal
        Tribune Company



        Kevin Leebroderick
        UX Architect
        Tribune Company
Our Goal:

    Participatory Design
    Design by Committee
    in an Agile environment



UXPA 2012 Tribune Company     2
more
  than
  150
years
  old
Design by Committee in an Agile environment
We’re


AGILE
...almost

UXPA 2012 Tribune Company   5
Agile = Collaboration




UXPA 2012 Tribune Company   6
Scenario:
A major stakeholder wants to replace
our mobile sites with a responsive site.




UXPA 2012 Tribune Company                  7
Hey..Scott (Stakeholder) wants us to wrap our
                         heads around this whole responsive design
                         thing...




             Pam
       Project Manager




UXPA 2012 Tribune Company                                                8
...I know Sunil (Software Architect) just
                         attended a conference where he heard
                         someone talk about it...




             Pam
       Project Manager




UXPA 2012 Tribune Company                                            9
... Patrick (product manager) spoke to Bob
                         and told him that we’ll brainstorm some
                         idea...




             Pam
       Project Manager




UXPA 2012 Tribune Company                                             10
... I’m going to schedule a meeting for us to
                         talk...Can you get some your “creative” UX
                         people for the meeting?




             Pam
       Project Manager




UXPA 2012 Tribune Company                                                11
NEVER GET EVERYONE IN A ROOM TO
    “BRAINSTORM” A SOLUTION

Why?

    People get excited about solutions
    that don’t solve the problem

    Some solutions are not cohesive
    with the overall experience

UXPA 2012 Tribune Company                12
PEOPLE INVOLVED


                                     Stakeholders




                            Product Mgr        Project Mgr



                                          UX



                                QA             Developers
UXPA 2012 Tribune Company                                    13
SPHERES OF INFLUENCE



                            Stakeholders



                              Project
                               Team



                                UX
                               Team


UXPA 2012 Tribune Company                  14
Within the UX team

Tip #1
    Sketch several ideas
    Review with UX peers
    Critique & repeat




UXPA 2012 Tribune Company   15
Within the UX team

Tip #2
    Believe in your solution




UXPA 2012 Tribune Company      16
With the project team (Product, QA, Dev)

Tip #3
    Never go alone...
    always tag team




UXPA 2012 Tribune Company                  17
Step 1: WORK WITH DEVELOPERS

                            Remember
                            • They can be your best friend or worst enemy
                            • Include them early in a solution
       UX
                            • Show them examples of what you like and don’t like
                            • Explain the thought behind a design
                            • Thank them for a job well done
                            • Always remind them...we are trying to make a better product




 Developers




UXPA 2012 Tribune Company                                                            18
Step 2: WORK WITH PRODUCT

                            Remember
                            • They are your closest ally
                            • There is a grey area...work it out
       UX
                            • You are there to make them look good
                            • They help you push “hard” features forward




Product Mgr




UXPA 2012 Tribune Company                                                  19
Step 3: WORKING WITH QA

                            Remember
                            • If UX is the quarterback then QA is the receiver
                            • They assure the quality of the experience
       UX
                            • They are the final line of defense before the customer




       QA




UXPA 2012 Tribune Company                                                              20
With stakeholders

Tip #4
    Always present, never email




UXPA 2012 Tribune Company         21
Final Tip

    It’s not a war
    We’re all in this together



UXPA 2012 Tribune Company        22
QUESTIONS?




UXPA 2012 Tribune Company
Thank You.




UXPA 2012 Tribune Company

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Design by Committee in an Agile environment

  • 1. UXPA 2012 Tribune Company Design by Committee in an Agile environment Myths, tricks & strategies... Pradeep Nayar @DesignOnMyMind UX Principal Tribune Company Kevin Leebroderick UX Architect Tribune Company
  • 2. Our Goal: Participatory Design Design by Committee in an Agile environment UXPA 2012 Tribune Company 2
  • 3. more than 150 years old
  • 6. Agile = Collaboration UXPA 2012 Tribune Company 6
  • 7. Scenario: A major stakeholder wants to replace our mobile sites with a responsive site. UXPA 2012 Tribune Company 7
  • 8. Hey..Scott (Stakeholder) wants us to wrap our heads around this whole responsive design thing... Pam Project Manager UXPA 2012 Tribune Company 8
  • 9. ...I know Sunil (Software Architect) just attended a conference where he heard someone talk about it... Pam Project Manager UXPA 2012 Tribune Company 9
  • 10. ... Patrick (product manager) spoke to Bob and told him that we’ll brainstorm some idea... Pam Project Manager UXPA 2012 Tribune Company 10
  • 11. ... I’m going to schedule a meeting for us to talk...Can you get some your “creative” UX people for the meeting? Pam Project Manager UXPA 2012 Tribune Company 11
  • 12. NEVER GET EVERYONE IN A ROOM TO “BRAINSTORM” A SOLUTION Why? People get excited about solutions that don’t solve the problem Some solutions are not cohesive with the overall experience UXPA 2012 Tribune Company 12
  • 13. PEOPLE INVOLVED Stakeholders Product Mgr Project Mgr UX QA Developers UXPA 2012 Tribune Company 13
  • 14. SPHERES OF INFLUENCE Stakeholders Project Team UX Team UXPA 2012 Tribune Company 14
  • 15. Within the UX team Tip #1 Sketch several ideas Review with UX peers Critique & repeat UXPA 2012 Tribune Company 15
  • 16. Within the UX team Tip #2 Believe in your solution UXPA 2012 Tribune Company 16
  • 17. With the project team (Product, QA, Dev) Tip #3 Never go alone... always tag team UXPA 2012 Tribune Company 17
  • 18. Step 1: WORK WITH DEVELOPERS Remember • They can be your best friend or worst enemy • Include them early in a solution UX • Show them examples of what you like and don’t like • Explain the thought behind a design • Thank them for a job well done • Always remind them...we are trying to make a better product Developers UXPA 2012 Tribune Company 18
  • 19. Step 2: WORK WITH PRODUCT Remember • They are your closest ally • There is a grey area...work it out UX • You are there to make them look good • They help you push “hard” features forward Product Mgr UXPA 2012 Tribune Company 19
  • 20. Step 3: WORKING WITH QA Remember • If UX is the quarterback then QA is the receiver • They assure the quality of the experience UX • They are the final line of defense before the customer QA UXPA 2012 Tribune Company 20
  • 21. With stakeholders Tip #4 Always present, never email UXPA 2012 Tribune Company 21
  • 22. Final Tip It’s not a war We’re all in this together UXPA 2012 Tribune Company 22
  • 24. Thank You. UXPA 2012 Tribune Company