1. UXPA 2012 Tribune Company
Design by Committee
in an Agile environment
Myths, tricks & strategies...
Pradeep Nayar
@DesignOnMyMind
UX Principal
Tribune Company
Kevin Leebroderick
UX Architect
Tribune Company
2. Our Goal:
Participatory Design
Design by Committee
in an Agile environment
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8. Hey..Scott (Stakeholder) wants us to wrap our
heads around this whole responsive design
thing...
Pam
Project Manager
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9. ...I know Sunil (Software Architect) just
attended a conference where he heard
someone talk about it...
Pam
Project Manager
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10. ... Patrick (product manager) spoke to Bob
and told him that we’ll brainstorm some
idea...
Pam
Project Manager
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11. ... I’m going to schedule a meeting for us to
talk...Can you get some your “creative” UX
people for the meeting?
Pam
Project Manager
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12. NEVER GET EVERYONE IN A ROOM TO
“BRAINSTORM” A SOLUTION
Why?
People get excited about solutions
that don’t solve the problem
Some solutions are not cohesive
with the overall experience
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13. PEOPLE INVOLVED
Stakeholders
Product Mgr Project Mgr
UX
QA Developers
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14. SPHERES OF INFLUENCE
Stakeholders
Project
Team
UX
Team
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15. Within the UX team
Tip #1
Sketch several ideas
Review with UX peers
Critique & repeat
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16. Within the UX team
Tip #2
Believe in your solution
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17. With the project team (Product, QA, Dev)
Tip #3
Never go alone...
always tag team
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18. Step 1: WORK WITH DEVELOPERS
Remember
• They can be your best friend or worst enemy
• Include them early in a solution
UX
• Show them examples of what you like and don’t like
• Explain the thought behind a design
• Thank them for a job well done
• Always remind them...we are trying to make a better product
Developers
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19. Step 2: WORK WITH PRODUCT
Remember
• They are your closest ally
• There is a grey area...work it out
UX
• You are there to make them look good
• They help you push “hard” features forward
Product Mgr
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20. Step 3: WORKING WITH QA
Remember
• If UX is the quarterback then QA is the receiver
• They assure the quality of the experience
UX
• They are the final line of defense before the customer
QA
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