Sisco campaign

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Sisco campaign

  1. 1. SISCO Bank Creative & Costing presentation BY Pradhanbros Pvt. Ltd. (Advertising Agency)
  2. 2. Flow of the presentation <ul><li>The idea behind the logo </li></ul><ul><li>The implementation of the logo </li></ul><ul><li>The Mother communication </li></ul><ul><li>Product Specific Communication </li></ul><ul><li>Communication Plan </li></ul><ul><li>Costing </li></ul>
  3. 3. The Brief given to us <ul><li>Objective: To create a logo unit for SISCO bank. </li></ul><ul><li>The logo has focused on the following aspects: </li></ul><ul><li>Imbibe the Philosophy of co-operative movement in Sikkim, raising economic condition of sikkimese people and bringing smiles. The logo should depict the easy acceptability of co-operative bank. </li></ul><ul><li>Promise : </li></ul><ul><li>Hamro bank, SISCO bank ( meaning “our bank is SISCO Bank”) </li></ul><ul><li>This promise arises from the basic fundamental of easy acceptability and accessibility of the bank for customers which will ensure economic development. This is the underlying philosophy of SISCO Bank  </li></ul><ul><li>Tone and manner: Progressive yet people friendly </li></ul><ul><li>Target Groups: </li></ul><ul><li>KISANS , Small scale industries, handicraft industries, rural transport ,retail traders, EDU loan, Housing loan. </li></ul>
  4. 4. The logo approved SISCO Bank
  5. 6. The implementation of the logo Keeping this central idea we have implemented into the various forms Like: Signage, Stationeries, ATM card etc
  6. 7. signage
  7. 11. stationery
  8. 13. atm card design
  9. 15. The Mother communication Theme
  10. 17. service poster
  11. 20. SISCO Bank Communication Strategy & Plan
  12. 21. SISCO Bank Communication plan 2011-2012 The red box is indicative of the time/month for the start of the campaign Activity Jan Feb March Apr May June July Aug Sept Oct Nov Dec Logo Finalisation                         Stationeries & bank branding                         Hoardings placement         Launch of the campaign               Press ad          Launch of the campaign               TVC          Launch of the campaign           Radio          Launch of the campaign               Banners          Launch of the campaign               Posters /Leaflets                        
  13. 22. Costing
  14. 23. Details <ul><li>Logo design: Rs.25,000/-( one time cost) </li></ul><ul><li>Campaign Development Fee : Rs.30,000 per month as a retainer fee </li></ul><ul><ul><li>This will be the retainer fee which will be inclusive of conceptualization, consultation, creation of communication and stationeries etc. </li></ul></ul><ul><ul><li>All printing, photography, TV Commercials will be charged at actual + 15% agency commission. </li></ul></ul>
  15. 24. Contract applicable <ul><li>A contract has to be signed between SISCO bank & Pradhanbros Pvt. Ltd. for a period of 1 year assigning Pradhanbros Pvt. Ltd. as the advertising partner of SISCO Bank. </li></ul><ul><li>Pradhanbros Pvt. Ltd. will be responsible for creating effective communication and brand campaign for effective promotion of SISCO bank and its products in Sikkim. </li></ul><ul><li>Pradhanbros Pvt. Ltd. to be the single point of contact for all communication related campaigns of SISCO Bank. </li></ul>
  16. 25. Your feedback Thank You

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