Rural India has been a neglected sector by Corporate world. Because of various challenges like very little incomes, lack of infrastructures, illiteracy levels and media darkness, Rural India was always a no no for Corporates. But in Last 10 years with Indian government increasing its spending, Rural consumers income is increasing. Rural India has surprised all by coming safe from the worst hit recession of human life.
HLL , Hero Honda, ITC are reaping benefits of being the first to travel road no one travelled.