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How to Create a Business Plan (Workshop at IIT Roorkee)


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How to create a Business Plan, a Workshop conducted at IIT Roorkee on the occasion of ESummit 2010.

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How to Create a Business Plan (Workshop at IIT Roorkee)

  1. 1. How to create a Business Plan? Pradeep Chopra Co-founder, Digital Vidya
  2. 2. Plans are _______ Planning is _______ useless priceless - Dwight Eisenhower
  3. 3. Why Business Plan? <ul><li>Operating and Financial Plan </li></ul><ul><li>Your map and compass for the future </li></ul><ul><li>Sell yourself on your business </li></ul><ul><li>Sales Pitch </li></ul><ul><ul><li>Investors </li></ul></ul><ul><ul><li>Partners </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Employees </li></ul></ul><ul><li>MAKE MORE MONEY </li></ul>
  4. 4. Key Elements of a Business Plan
  5. 5. Executive Summary <ul><li>Concise Explanation </li></ul><ul><ul><li> how </li></ul></ul><ul><ul><li>Present =====> Future </li></ul></ul><ul><li>Most Important Part </li></ul><ul><li>5 Mins Test </li></ul><ul><li>1-2 Pages Long </li></ul><ul><li>Written LAST </li></ul>
  6. 6. Company Describe in 1 sentence how your business proposition is valuable to mankind
  7. 7. The Core Team Names of the Members of the core team Skill Set & Previous Experience
  8. 8. Customer Perspectives Who are your customers? Define their Pain Areas and how your business will address them.
  9. 9. Market Size Define market size in terms of current spending and acquirable market.
  10. 10. Value Proposition Define company/product value proposition. Share any case studies if available.
  11. 11. Offerings Describe your product/service (functionalities, IP, tech etc). Show product development roadmap.
  12. 12. Business Model Revenue Model & Pricing
  13. 13. Sales & Marketing How will you acquire customers and build brand?
  14. 14. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
  15. 15. Competition Who are they? How will you compete?
  16. 16. Financials Cash Flow, Revenues & Profits Detailed Short Term (1 st Year) & Overview of Long Term (3–5 years)
  17. 17. Start Planning…
  18. 18. Thank You! Let’s stay in touch! [email_address]