Case study otter box

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True story remarkable customer service=Otterbox

Case study otter box

  1. 1. Lisa FieldsTwitter: Practical Wisdom
  2. 2. OtterBox
  3. 3. I dropped my phone during my Apple store visit.
  4. 4. I Didn’t give it a second..........
  5. 5. And then I remembered:
  6. 6. “The deepest principle of human natureis the craving to be appreciated.”William James
  7. 7. So
  8. 8. I wanted OtterBox to knowhow much I appreciated my IPhone case.
  9. 9. AND
  10. 10. “I’m just naive enough to think organizations haveremarkable people who Really understand Twitter.”Lisa Fields
  11. 11. Twitter is a two way communication.
  12. 12. First Tweet to OtterBox
  13. 13. “Dang it, the good spellingfairy didn’t come again last night.”
  14. 14. No Auto Response from OtterBox
  15. 15. Isn’t this a Clever Response!
  16. 16. Since I’m a Rascal, Iwanted to send back another Tweet.
  17. 17. A Classic Rascal response
  18. 18. I made the comment “gohome and play” comment
  19. 19. Because.....
  20. 20. I began this Tweet exchangeon a Friday evening around 5:00 PM Greensboro, NC
  21. 21. Brownies
  22. 22. Brownie Points were awarded.
  23. 23. Lessons Learned
  24. 24. With only Two Tweets fromOtterBox I remain a very loyal customer.
  25. 25. OtterBox
  26. 26. Photo Credits: Lisa Fields Headshot:www.laurenemartinez.com> p   h  o  t  o  g  r  a  p  h  y

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