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Thriving in the age of Digital Ubiquity


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Thriving in the age of Digital Ubiquity

  1. 1. Thriving in the age of ubiquityFinding opportunity in the new, always on digital ecosystem.July 2012
  2. 2. The pace of change is only acceleratingCompetitors are not standing still.New models are emerging.To succeed in the new digital environment weneed to address the bigger changes in the waypeople access and process information.
  3. 3. We are entering the third stageof the digital revolution.
  4. 4. 4Stage 1: A destination for consumer andThe Desktop Web personal empowerment
  5. 5. 5Stage 2: Unleashed the power of contribution.The Social Web Changed our expectations of personal service.
  6. 6. It is not (just) about mobileBut what is next?
  7. 7. PAGE 7Stage 3:The Age of Ubiquity
  8. 8. Ubiquity unites the power ofConnected Socialized Big Devices Contribution Data to transform and empower our everyday lives.
  9. 9. PAGE 9 Not a destination, it is our real lives.Pervasive. Seamlessly accompanies the user. More devices. More touchpoints. Learns your history.Personalized. Understands your context. Suits your needs. Recognizes patterns.Proactive. Connects the dots. Makes recommendations.
  10. 10. A change of perspective For Consumers For Brands and Marketers • Our various connections unite in a • We have to think of our role in sets common user experience, of connected experiences • We will have to spend less time • We will continue to face new connecting the dots. competition for attention and business • We will all become “niches of me” • We must become better at targeting • Our service expectations will and fine tuning our offerings continue to rise • Our offerings have to get smarterPAGE 10
  11. 11. Some large scale emerging examples of ubiquity
  12. 12. It’s about optimizing the consumer’s convenience. Owned Environments
  13. 13. It’s about relationships that build on existing strengths. Owned Environments Allied Partnerships
  14. 14. It’s about operationalizing the brand in new contexts. Owned Environments Expanded Partnerships New Platforms
  15. 15. It’s about a brand that is more than the sum of its parts Owned Environments Expanded Partnerships New Platforms
  16. 16. But what doesthis have to withYour Business?
  17. 17. The full presentation will provide frameworks to answer the following questions:What problems can we solve by our presence in people’s lives?Where do we have credibility to act? How can we gain it? How do we provide this service? Proprietary or partnership?
  18. 18. Key elements of the presentationAssessing your business’ readiness Identifying opportunities Evaluating new platforms
  19. 19. Thank You.