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Biting the hand that starves us:  Internal Communicators who fail to talk the facts and figures language of the corporate ...
Strategy  <ul><li>No strategic plan  </li></ul><ul><li>Vague aims:  </li></ul><ul><li>“ Increase employee engagement” </li...
Strategy We have an internal communications strategy 1 2 3 4 5 6 We have a clear picture/vision of how internal communicat...
Leadership Support Case Studies CEO Support  A 9/10 B 10/10 C 10/10 D 8or9/10
Leadership Support The CEO is committed to and plays his/her role in effective internal  communication 1 2 3 4 5 6 Senior ...
Tools  <ul><li>Busy with outputs rather than outcomes   </li></ul><ul><li>Intranet </li></ul><ul><li>Staff briefings </li>...
Tools The communication tools used reflect the documented needs and preferences of staff   1 2 3 4 5 6 Most of the interna...
Results & Measurements <ul><li>“ It’s important but other items can take priority”  </li></ul><ul><li>“ Can’t state in mea...
Results & Measurements I can produce tangible results in respect of my communication work   1 2 3 4 5 6 I can establish if...
O’Murchu Organisational Communication Matrix’ 18 18 18 18 Strategy Development  Total for questions  1,2& 3 Leadership  Su...
YES WE CAN. Presented by Laoise O’Murch ú http://ie.linkedin.com/in/laoise
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Biting the hand that feeds

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Bledcom 2011 presentation by Laoise O'Murchu

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Biting the hand that feeds

  1. 1. Biting the hand that starves us: Internal Communicators who fail to talk the facts and figures language of the corporate suite. Presented by Laoise O’Murch ú
  2. 2. Strategy <ul><li>No strategic plan </li></ul><ul><li>Vague aims: </li></ul><ul><li>“ Increase employee engagement” </li></ul><ul><li>“ Improve employee awareness of their role” </li></ul><ul><li>“ Increase awareness of the organisation’s strategy” </li></ul>
  3. 3. Strategy We have an internal communications strategy 1 2 3 4 5 6 We have a clear picture/vision of how internal communication will contribute to the organisation 1 2 3 4 5 6 The objectives of all communication activities are SMART (specific, measurable, achievable, realistic and timed) 1 2 3 4 5 6
  4. 4. Leadership Support Case Studies CEO Support A 9/10 B 10/10 C 10/10 D 8or9/10
  5. 5. Leadership Support The CEO is committed to and plays his/her role in effective internal communication 1 2 3 4 5 6 Senior management are committed to and play their role in effective internal communication 1 2 3 4 5 6 Communication is a KPI for all management team members 1 2 3 4 5 6
  6. 6. Tools <ul><li>Busy with outputs rather than outcomes </li></ul><ul><li>Intranet </li></ul><ul><li>Staff briefings </li></ul><ul><li>Newsletter </li></ul><ul><li>Engagement Survey </li></ul><ul><li>Social Media </li></ul>Measurement, evaluation and two-way communication
  7. 7. Tools The communication tools used reflect the documented needs and preferences of staff 1 2 3 4 5 6 Most of the internal communication activities are two way-symmetrical 1 2 3 4 5 6 Feedback loops are built into all communication activities 1 2 3 4 5 6
  8. 8. Results & Measurements <ul><li>“ It’s important but other items can take priority” </li></ul><ul><li>“ Can’t state in measurable terms how it adds value” </li></ul><ul><li>“ Comms is a tick box exercise” </li></ul><ul><li>“ Management just go through the motions” </li></ul><ul><li>“ They don’t really want to hear what we have to say” </li></ul><ul><li>“ If I had a good idea I think they would listen to it”. </li></ul>
  9. 9. Results & Measurements I can produce tangible results in respect of my communication work 1 2 3 4 5 6 I can establish if Managers are meeting their communication KPIs 1 2 3 4 5 6 I can link all communication activity to the organisation’s strategy 1 2 3 4 5 6
  10. 10. O’Murchu Organisational Communication Matrix’ 18 18 18 18 Strategy Development Total for questions 1,2& 3 Leadership Support Total for questions 4,5 & 6 Communication Tools Total for questions 7,8& 9 Measurement and Evaluation Total for questions 10,11& 12
  11. 11. YES WE CAN. Presented by Laoise O’Murch ú http://ie.linkedin.com/in/laoise

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