Created by:prabuddha vyas
99.44% pure.     It just tastes better.  Something special in the air.The road will never be the same.   The miracles of s...
Hope, triumph, and the miracle of            Bristol-Myers     Hope, triumph, and the miracle of            Bristol-Myers ...
99.44% pure.         Ivory Soap                                                    It just tastes better.                 ...
Sensorial and Cognitive Triggers  Intensity                                         Interactivity                       di...
Experience Design
Project BriefTo make the sanitization/the security part        disappear at the airport.             Entertainment Driven ...
Airport      anxietyrules and regulation       fear    excitement
Process       Brainstorming                                                              Scenarios                        ...
place to be                                                     excited                                 meeting people    ...
The Traveller’s Journey  Plan                                             Pack             Reach airport             Check...
Concept Development
Conceptualization     Safety                           Luggage wt.entrance                                            Chec...
DUST AIRLINESPersonal Details   AIRPORT MAP Flight DetailsExplore!!
Security ring
Baggage Weighing
Park
Park
Check-in
Visa & Immigration
Queuing for Security check
Path to Paradise- Release
Duty free Zone
Experience Design  Systems Approach                         InterdisciplinaryBehavioral Economics                 Success ...
Thank You
X design
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A classroom project on experience design. Creating an experience for an international airport.

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X design

  1. 1. Created by:prabuddha vyas
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  4. 4. 99.44% pure. Ivory Soap It just tastes better. Burger KingSomething special in the air. The road will never be the same.American Airlines Acura experience Don’t dream it. Drive it. JaguarThe miracles of science.DuPont Just do it. NikeReach out and touch someone.AT&T Better sound through research. BOSE Imagination at work. General Electric Connecting people. Nokia
  5. 5. Sensorial and Cognitive Triggers Intensity Interactivity dimensions to experiencesTime/Duration Breadth/Consistency Significance/Meaning
  6. 6. Experience Design
  7. 7. Project BriefTo make the sanitization/the security part disappear at the airport. Entertainment Driven Business Driven Retail Driven
  8. 8. Airport anxietyrules and regulation fear excitement
  9. 9. Process Brainstorming Scenarios • Mental model befor e/ at/ after excitement hassles • Emotion Mapping airport Why we travel • Categor ization of emotions Traveller’s • Color coding the map Journeypassenger s ecolog Deriving a Pattern Developing a y Concept air por t
  10. 10. place to be excited meeting people festiveWhy we travel? back packing exhilaration honeymoon pleasure trip anticipating business deals urgency work related interview nervous fix it! emergency medical distracted family emotional work-related worried moving studying planning marriage exploratory transferred ambitious
  11. 11. The Traveller’s Journey Plan Pack Reach airport Check-in Waiting for Buying online Distance, time , Go to the airport Luggage weight Gate no. Trolley Security check urgency, purpose Travel agent Schedule Verification Deposit bags Look for a place Selection though Mode of travel x-ray seal Luggage weight Seat / eat/ Loo consultation to airport Q-issue Boarding pass Settling luggage Required doc,s Preference seat Re-check doc,s Magazine Shopping Body check Your turn for Queue for security Human – human interaction security-check check-in Totalitarian (free will) Boarding pass Stuff through X-ray Last leg over –relieved Standing in tight line with luggage Empty pockets Pick your luggage/ and self check Observing people Switch off mobilestray Breed familiarity to feel Being felt-up Loose contact luggage / belonging (imp doc’s) comfortable – awkward Kids Fear of id theft Slow - nothing to do Wait for boarding Final boarding call Boarding the bus Settle yourself Announcement Check luggage (tag seal) Look for Gate no. Manual check shops, Eat, Water, Information connection Bus experience (hoarded) Restroom, Read, TV, (boarding/gate) Music, Call, Observe Queue kids Boarding plane Queue Narrow staircase Boarding pass(seat no.)Every point in the journey has its own meaning whichevokes different emotions. The squares maps the kind ofemotions which is positive or negative .
  12. 12. Concept Development
  13. 13. Conceptualization Safety Luggage wt.entrance Check in Human counters Interaction A Walk in the Park Distraction Visa and immigration Duty-free Zone Security Check Celebration Evoking Memories
  14. 14. DUST AIRLINESPersonal Details AIRPORT MAP Flight DetailsExplore!!
  15. 15. Security ring
  16. 16. Baggage Weighing
  17. 17. Park
  18. 18. Park
  19. 19. Check-in
  20. 20. Visa & Immigration
  21. 21. Queuing for Security check
  22. 22. Path to Paradise- Release
  23. 23. Duty free Zone
  24. 24. Experience Design Systems Approach InterdisciplinaryBehavioral Economics Success through FailureExperience Prototyping Hedonic Psychology Time
  25. 25. Thank You

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