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Social Media Tracking Tools

PPT of Social Media Tracking Tools.

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Social Media Tracking Tools

  1. 1. Social Media Tracking Tools<br />Presented By:<br />Prabhjot Singh<br />
  2. 2. How well do you know your customer?<br />What they r saying about your:<br />1. Product?<br />2.Brand?<br />3.Reputation?<br />4.Competition?<br />In the social media universe<br />1.In blogs?<br />2.In social networks?<br />3.On microblogs like twitter?<br />
  3. 3. Social Media Monitoring?<br />Social Media Monitoring is:<br /> analyzing, understanding and responding to conversations about brands, products, reputation and end-user opinion in the social web.<br />
  4. 4. Tools to Track Social Media<br />Radian 6<br />Social Mention<br />Hubspot<br />Brands Eye<br />Visible Technologies<br />Facebook Insight<br />Fanpagelist<br />
  5. 5. Radian 6<br /> Radian6 software is quick and easy.  The user simply sets up topics using keywords.  Keywords could include names of brands, companies, products, competitors, issues, campaigns, spokespeople, executives or anything else that requires monitoring.<br /><br />
  6. 6. Fanpagelist<br />Fan Page List - compares social media activity of brands, celebrities, movies, TV shows & sports teams.<br /><br /> <br />
  7. 7. Hubspot<br />How well is your website doing? Is it getting traffic? Does it have SEO problems? How popular is it in social media? <br /><br />
  8. 8. Facebook Insights<br />Facebook Insights – If you have a Facebook page, the Insights tool is actually pretty darn handy. You can explore the basics like connections or fans, but there are also some other numbers you should explore. There are demographic stats, which can help you figure out whether you’re really reaching your target audience, and there are interaction stats, which can teach you what engages your Facebook fans most.<br /><br />
  9. 9. Conclusion<br />Through Social Media Tracking Tools:<br />You can Track the performance of brands.<br />preserve and restore your reputation in social media.<br />Gathers comprehensive information that will be invaluable for monitoring your performance in social media.<br />