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Email or mobile marketing

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Increasing your marketing efforts into different channels enlarges the approach of your business. Do not think of mobile marketing as a substitute for email, or that one is better than the other.

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Email or mobile marketing

  1. 1. Email Or Mobile Marketing: Which One is Better?Recently, email marketing looked like the way to grasp customers’ attention. Everybody had emailaccounts; hence, this appeared like the sensible idea to reach large number of people at once.Text messages soon came all along and abruptly mobile marketing appeared like the desiredmethod to inform consumers what businesses had to offer. So, which method is best to marketyour business? Is mobile marketing truly more successful than email marketing or is it just therecent trend?There are absolutely clear benefits to both methods depending on your message and the aim ofyour marketing campaign. Here are some ways to make both mobile and email marketing work foryour business:1. Decide your Marketing goals: There are a number of ways to get your customers on their mobilephones, i.e., via apps, mobile web sites, advertisement in mobile browsers, location based serviceslike text messages. If you are going into mobile marketing for the first time, sms marketing is theevident place to start and will provide you a better audience than newer methods of mobilemarketing.Every business has various goals for their marketing endeavor. Before including text sms to youradvertising campaign, make sure it augments your own overall goals.2. Email marketing is superior for your online business: Is your business first and foremost runonline?If your aim is to control decisions and lead subscribers to purchase, then e-mail marketing is thefinest channel, particularly if those sales are online.How often are you to type in a web address included in a text message in order to get somethingonline? Mobile Internet browsing can be unmanageable and just is not as suitable as clicking a linkin an email to purchase online.3. Joining with the right people: Your customers have their own choices about how they like toreceive marketing messages. According to a survey, it has been proved that majority of peopleprefer brands to market to them with an email marketing campaign and, only 9% people preferorganizations to get in touch with them through mobile or text sms. So, you should be cautiousabout your customers’ choice before you make a decision to email or text them your latestpromotion.Increasing your marketing efforts into different channels enlarges the approach of your business.Do not think of mobile marketing as a substitute for email, or that one is better than the other. Thinkabout your message and select the best medium for it.
  2. 2. The ability to merge email and mobile marketing should help you in reaching more consumersefficiently. Decide who your target customers are and which method they would select for the kindof campaign you are running at the time. At times this indicates that you will be sending emails andothers it will mean you are approaching to customers via text. The result is that, email marketing isnot dead and still appears to be the most effective way to reach a large number of consumers.Recently, email marketing looked like the way to grasp customers’ attention. Everybody had emailaccounts; hence, this appeared like the sensible idea to reach large number of people at once.Text messages soon came all along and abruptly mobile marketing appeared like the desiredmethod to inform consumers what businesses had to offer. So, which method is best to marketyour business? Is mobile marketing truly more successful than email marketing or is it just therecent trend?There are absolutely clear benefits to both methods depending on your message and the aim ofyour marketing campaign. Here are some ways to make both mobile and email marketing work foryour business:1. Decide your Marketing goals: There are a number of ways to get your customers on their mobilephones, i.e., via apps, mobile web sites, advertisement in mobile browsers, location based serviceslike text messages. If you are going into mobile marketing for the first time, sms marketing is theevident place to start and will provide you a better audience than newer methods of mobilemarketing.Every business has various goals for their marketing endeavor. Before including text sms to youradvertising campaign, make sure it augments your own overall goals.2. Email marketing is superior for your online business: Is your business first and foremost runonline?If your aim is to control decisions and lead subscribers to purchase, then e-mail marketing is thefinest channel, particularly if those sales are online.How often are you to type in a web address included in a text message in order to get somethingonline? Mobile Internet browsing can be unmanageable and just is not as suitable as clicking a linkin an email to purchase online.3. Joining with the right people: Your customers have their own choices about how they like toreceive marketing messages. According to a survey, it has been proved that majority of peopleprefer brands to market to them with an email marketing campaign and, only 9% people preferorganizations to get in touch with them through mobile or text sms. So, you should be cautious
  3. 3. about your customers’ choice before you make a decision to email or text them your latestpromotion.Increasing your marketing efforts into different channels enlarges the approach of your business.Do not think of mobile marketing as a substitute for email, or that one is better than the other. Thinkabout your message and select the best medium for it.The ability to merge email and mobile marketing should help you in reaching more consumersefficiently. Decide who your target customers are and which method they would select for the kindof campaign you are running at the time. At times this indicates that you will be sending emails andothers it will mean you are approaching to customers via text. The result is that, email marketing isnot dead and still appears to be the most effective way to reach a large number of consumers.

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