Reppify PR plan

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Reppify PR plan

  1. 1. PR Plan:Content Creation Brand Evangelist•Press releases w/ wire distribution •Search engine optimization•Case studies •Tradeshow placement•Executive bios •Event planning•Article pick – up •Partnerships•Technical white papers•Bylined articles Analytics•Fact/Answer sheets •Clip Reports •Competitive comparison gridsSocial Media Management Media / Client Relations•Actively and organically increase •Build and nurture media databasesfollowers on platforms •Manage active and reactive activity•Engage in relevant online communities •Relationship Management•Utilize social media to “softly” •Track and leverage media trendsapproach prospects•Online campaigns
  2. 2. Daily TASK LIST:• Find/Pitch media contacts• Schedule any additional SM updates• Update Gdocs PR leads, VCs, media• Find events update on calendar• Lunch/ Coffee meetups• Plan speaking opportunities• Plan and execute Reppify events• Logistics for upcoming conferences• Build analyst relations• Prep schedule for PR huddle• Facilitate weekly PR huddle• Input event contacts/ follow up• Community Management: Blogs, bylined articles, etc.• Plan/manage social media campaign
  3. 3. Reppify has many media contacts!We have direct connections with HR industry leaders!BloggersJason AverbrookLaurie RuettimannSharlyn LaubySuzanne LucasMaren HoganJohn SumserAnimal RecruiterMeghan M. BiroKevin GreenCalvin LeeMarty McpaddenMark SchaeferDawn Hrdlica – BurkeBrian WempenSteve BoeseTo name a few…
  4. 4. Reppify has many media contacts!Top publications we’ve placed Targeted Television stations…Wired KRONLe Monde CBSForbes NBCSJ Business Journal FOX NewsNHPRBU TodayLifehacker …and Radio! KDONTop Targeted publications KFOGMashable KDONWSJ KMELSF Business Journal WILD 94.9Techcrunch KOITVentureBeat KZSUVator
  5. 5. How do we approach media? “Pitch Packets”
  6. 6. Reppify “Pitch Packets” Involved in the Engineering community Brining HR events to the community Helps hiring by providing screening services Addresses SM & Privacy
  7. 7. PR translates into Sales via Networking Collect business cards Save contacts on SM Email (CC Todd) Input contacts to Gdoc
  8. 8. PR translates into Sales via Social Media Twitter Follow Targeted leads Direct message Retweet Connect on LinkedIn
  9. 9. Speaking of Twitter…@reppify will have 2 or more tweets per day(linked to Facebook)Twitter will be our vehicle when we startbuilding our own content on the ReppifyBlogReppify’s twitter increased fromapprox.300 to 995 followers in the pastyear.
  10. 10. PR Re – cap | June 2011 – presentChallenge: Establish Reppify, a fairly new entity as a household name in the HR space and create buzz,recognition and the opportunity for strategic partnerships and client leads.Strategy: Develop a long term PR plan encompassing media relations, and partnershipsTactics:Gather press materials, including news releases, media alerts, and pitch letters for distributionDevelop and maintain successful liaison with assigned media and analysts.Utilize social media platforms in occupying a greater online presence.Strengthen internal communicationInterface with bloggers to secure coverage/mentions for clientsCreate, update, and manage media/contact listsParticipate in engagements for clients and HRResearch, develop and place for speaking opportunities.Build brand awareness by launching a networking event called, Hire The House.Results:Partnerships with top companies including, Taleo, ERE, Girls In Tech, First Round Capital, TalentBin,B.A.S.E, Venture Shift, SmartRecruiters. GSMI.Followers on social media have increased by 300%.Client lists have increased by 300%.Coverage from Media outlets including, Forbes, LeMonde, Wired, and SJ Business Journal.Speaking Placement at Social Recruiting Strategies Conference 2012 leading to relationships with thoughtleaders of HR
  11. 11. Questions?

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