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A Student Affairs Social Media Virtual Case Study


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A Student Affairs Social Media Virtual Case Study for the 2012 Virtual Case Study Contest

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A Student Affairs Social Media Virtual Case Study

  1. 1. - Social Media -Promoting Life, Student Learning, and Connections Virtual Case Study Competition 2012 Bridgewater State University Peter Max Quinn, Michael Courville, Kelly Burne, Jeff Sarahs
  2. 2. Social Media Revolution ^ ------- To watch, click the link! Questions to ask yourself… What piece of Did the video anything in stood out the the video most for you? surprise Why? you? How does the social mediarevolution affect you?
  3. 3. How connected are you?• In a given day, I check my social media profiles… – Maybe once a day – One to ten times a day – Ten to twenty times a day – If I’m at a computer, on my cell phone, iPod, iPad, Kindle Fire, Nook Tablet I’m logged on!
  4. 4. Social Media in the Classroom• Educational Tool• Enhances Student Engagement and Learning• Improves Communication Among Students and Teachers• Prepares Students for Successful Employment• CLASSROOM BLOGS & DISCUSSION BOARDS• Allow for more 1:1 interaction between students & faculty – Learning continues beyond the classroom – Learning beyond constrictions of time
  5. 5. Social Media In The Classroom & Beyond• TWITTER – Students can tweet questions to the professor during his/her lecture & professor can address students’ questions either during or after class – Shy students can ask questions without fear – Builds relationships and communities – An inexpensive way to engage students in critical thinking and academic discussions
  6. 6. Identity Developmenti·den·ti·ty noun ī-ˈden-tə-tē, ə- Definition of IDENTITY1-a : sameness of essential or generic character in different instances b : sameness in all that constitutes the objective reality of a thing : oneness2-a : the distinguishing character or personality of an individual : individuality b : the relation established by psychological identification3 : the condition of being the same with something described or asserted <establish the identity of your self> Ask Yourself: • • Who are you? What do you believe in? • What will you stand up for? • What won’t you? • How were you raised? • What are you values? • Are you religious? • Spiritual? • What are your hobbies? • What are your friends like? • Are they like you?
  7. 7. Digital Identity Development dig·i·tal i·den·ti·ty noun ˈdi-jə-təl ī-ˈden-tə-tē, ə- Definition of DIGITAL IDENTITY 1-a : sameness of one’s identity or generic character in a digital (online) form b : sameness in all that constitutes the objective reality of a person : congruency 2-a : the distinguishing character or personality of an individual displayed via online profiles and platforms b : the relation established by psychological identification 3 : the condition of being the same in-person as they are online <the identity of your social media profile(s)>• Who are you? Ask Yourself:• Does your online profile(s) accurately reflect who you are?• What happens when you Google Yourself? • What did you find? Any surprises?• What will someone’s first impression of you be based on your profile(s)?• What do you want people to know about you?• Can you get in trouble for the contents of your profile(s)?• Do you need to change anything?
  8. 8. 1 It’s All About the Image you Middle College “doesn’t” like Project… your photo!• What will people think of you????
  9. 9. #RealWorldProblems There were allegations of stalking prior to the shooting spree at Virginia Tech by gunman Seung Hui Cho, who sent another student disturbing online messages and phoning her repeatedly. Campus environments are conducive to stalking because peoples movements, habits and whereabouts can be studied easily. Real Students, Real Consequences, Real World Problems… UCLA student Alexandra Wallace has gained nationalnotoriety for posting a YouTube video which shows her ina 3-minute long banter against Asian students. This video has reached astronomical numbers. Despite Wallace’s moral character now being in question, the potential forso many students to feel discriminated or hated against is a highly likely and unfortunate circumstance.
  10. 10. Professional Consequences of MisuseSocial Media can…. • Misrepresent who you are and obscure the context of your words or actions • Be a distraction resulting in poor time management and overall production • Make it difficult to distinguish between personal and professional lives • Contribute to social isolation • Impose upon your privacy & legally incriminate you • Be a weapon for identity theft • Attract individual’s with malicious behavior, jeopardizing your safety • Negatively effect one’s emotional well-being, mental wellness, and sense of identity REMEMBER! What happens on YouTube stays on YouTube…
  11. 11. Who’s looking?• Prospective Students!• Your peers!• College Administrators• Potential Landlord• Future Employers – About a third of employers report using search engines or social networking sites to screen candidates for jobs.• Police • Younger Siblings • Current Employers…• Parents • Anyone and Everyone! • Your profiles are on the World Wide Web • It’s Public Information… What do you want them to know?
  12. 12. 1 Let’s look! your new Your Image Sharpen Middle College likes Positive Images, Personal Goals,Accomplishments, Current Employment, Hobbies, Your Values & First Impressions are KEY! Don’t sell yourself short! – Who would you hire? Showcase your talents, not your drinking abilities! OR
  13. 13. Professionalism 101• Text lingo and emoticons have no place in professional documents or communication. Leave the s to your BFFL and your G’ma.• When in doubt, leave it out - if you’re doubtful whether your language or communication style is appropriate, it’s probably not.• Remember: When you include a specific department, club, or organization in your social media profile or email signature, you are ALWAYS representing them!
  14. 14. Your Network is your Net-worthWhat will your next move be? How will you increase your Net-Worth?
  15. 15. 1 Be careful what you post! Middle College has added you as a friend!• Posting room #’s in·ci·vil·i·ty/ˈinsiˈvilitē/• Posting home addresses• Posting cell phone #’s• Pictures are public Noun: Rude or unsociable speech or• Posting class schedules behavior; lack of politeness.• Meeting strangers• Content of your Posts An impolite or offensive comment• Comments from your friends• What you talk about with your friends• Groups you’re affiliated with• What you say about your company, your professors, your college, your friends, or even your boss! All of these things can negatively impact your personal, professional, and social life!What do you want people to know about you?
  16. 16. How Middle College can use Social Media • Facebook pages for specific departments, groups, and organizations • “Live Tweeting” at events • Community announcements • Emergency notifications • Weather notifications • Community forums • Educational applications • For more social media applications CLICK HERE!
  17. 17. Don’t Get Left In The Dust!• If you consider the potential dangers of Social Media…• If you take the proper precautions while using Social Media…• If you use Social Media to better enhance your knowledge, educational experience, and communication… Is This Hotel Pager- Friendly? The times are changing, don’t get left behind, you can change with the times!
  18. 18. Ask Yourself Where You Stand…• Faculty & Staff should have a presence in Social Media?• MC administrators should be “policing” student profiles?• I need to be more careful about pictures of me that end up online?• I should probably make some changes to my online profiles?• I am concerned about creating a positive image of myself?• People need to stop caring about what I do in my own time! It’s none of their business!
  19. 19. How preparedare you for the Revolution?