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Property Portal Watch Conference NYC 2016 Final Agenda


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Property Portal Watch Conference NYC 2016 Final Agenda

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Property Portal Watch Conference NYC 2016 Final Agenda

  1. 1. Version 5 – ALMOST FINAL 25th and 26th January 2016 1 Property Portal Watch Conference New York 25th – 26th January 2016 Time Topic Speaker Overview Monday 25th January 2016 08:30 – 09:00 Registration Coffee and Tea provided in foyer 09:00 – 09:15 Kick Off Simon Baker – Chairman,Property Portal Watch Overview of the 2 days and housekeeping Session 1 – The Changing Nature of OnlineReal Estate Marketing 09:15 – 09:35 ChangingNature of the Online Real Estate Market and Who to Watch and Learn From (Presentation) Simon Baker – Chairman,Property Portal Watch The onlinereal estate marketing world is rapidly changing. General classified sites aretaking on the verticals (and winning),businessmodels arechanging, sites aretrying to participatein the transaction stream,nichesites are emerging, plus much much more. This session looks atsomeof the changes that are happeningin onlinereal estate marketing and (from my perspective) identifies the top 10 property portals and what we can learn from them. 09:35 – 09:55 Leveraging Real Estate Software to Get Closer to the Advertiser (Interview) Nicolas Guillaud deSaint-Ferreol – CEO at Apiwork (France) Nicolas Pettex-Muffat – General Manager at Daniel Feau Christies (France) Getting closer to the advertiser is a goal for many portals. One way to do this is to implement a CRM system for agents in the market. Whilesome companies build their own CRM systems, many are lookingto white label a third party solution to get closer to their advertisers. Apimo is one company that has implemented and rolled out a CRM system for agents around the world. This session looksathow portals are implementing Apimo’s technology.
  2. 2. Version 5 – ALMOST FINAL 25th and 26th January 2016 2 Time Topic Speaker Overview 09:55 – 10:20 Inventing a Niche - (Presentation) Brad Geisen – CEO at One third of all foreclosures in theUnited States fall into bankruptcy. Most are snatched up by institutional investors or sold viapool sales and very few make itthrough to the home buyer. Itcan also take years to go through the process. BankruptcyListings.comworks directly with the bankruptcy trustees through our parent company BK Global. The properties go through a 3-Step process. In Review, Coming Soon and For Sale.This unique pre-marketing technique is provingvery valuablein sellingtheseproperties. Several of the top US banks have already signed up and we have roughly 100k properties in pipeline. This session looks athowthe team at has launched BankruptcyListings.comand is tacklingthis opportunity in the US market. 10:20 – 10:30 Sponsor Show Case 90-Second Introduction to the Sponsors (Presentation) Andrew Crefeld – CEO and Founder, Houselens (USA) Kornel Kathi – Director, Geoffroy Reiser – CEO, ListGlobally (Switzerland) 10:30 – 11:10 Networking Break Coffee and Tea provided in foyer 11:10 – 11:40 Horizontals versus Verticals – Who Wins? (Presentation) Simon Baker – Chairman atProperty Portal Watch In all markets,the onlineclassifieds segment is highly competitive. The advertiser has significantly morechoicethan they did in the past. There are dedicated vertical sites (for cars,jobs and homes) as well as general classifieds sites (horizontal) thatserviceall markets. Is this a winner take all market or is there room for both horizontal and vertical players. Simon Baker, the Chairman of the Mitula Group and former CEO/MD of the REA Group in Australia,will discuss whatthe likely outcome is by lookingatwhat is happingin the highly competitive onlinereal estate segment.
  3. 3. Version 5 – ALMOST FINAL 25th and 26th January 2016 3 Time Topic Speaker Overview 11:40 – 12:00 CaseStudy on Property Portal Data Security (Presentation) CharlieMinesinger – Director of Solution Sales atDistil Networks (USA) Your listingdata is valuable. ScrapingitNOT good for distribution of your listingsto your competitors and fraudsters. Controllingyour listingdata is good business - protects your value,saves on costs and maximizes revenue. This session explores thespecific of how one property portal found strong ROI with bot detection protecting their listings. 12:00 – 12:20 Where to Next for OnlineReal Estate Marketing (Discussion Panel) Simon Baker – Chairman atProperty Portal Watch Scott Holmes – Development and Strategy Manager at the REA Group (Australia) Gonzalo del Pozo – CEO at the Mitula Group (Spain/Australia) This panel reflects on the presentations aboutthe changingnature of online real estate marketing and also thinks aboutwhat future changes can occur as the market evolves. 12:20 – 13:50 Lunch Free time for networking Session 2 – Innovate Approaches to Consumer Marketing 13:50 – 14:00 Consumer Marketing Trends (Presentation) Simon Baker – Chairman,Property Portal Watch Consumer marketing is atthe core of all onlinereal estatesites. They have to attracttraffic and more importantly keep them engaged with the site. Portals around the world are becoming more creative with their consumer market approaches. This session looks atthe various approach portalsare takingto consumer marketing.
  4. 4. Version 5 – ALMOST FINAL 25th and 26th January 2016 4 Time Topic Speaker Overview 14:00 – 14:20 How Consumers Search – Lessons Learned by Mitula (Presentation) Gonzalo del Pozo – CEO at the Mitula Group (Spain) Mitula is uniquely placed seehow consumers around the world search for real estate. They operate in 41 countries across 3 verticals(cars,jobs and homes), with a over 55 million visitseach month. This session looksatsome of the insights and findingthe Mitula Group has gained. 14:20 – 14:45 BuildingReal Estate Market Indices for the Brazilian Market (Presentation) Antonio Carlos Ayres – Head of Market IntelligenceatZAP (Brazil) Property portals around the world have ready access to a vastrange of information on home sales and rental prices. Fromthese, it is possibleto create a series of market indices thatcan track the performance of a market. ZAP in Brazil has partnered with FIPE (Institute of Economic Research Foundation) to create a series of FipeZAP indices coveringsalesand rentals. This session looksathow they approached this and the lesson learned in buildingthese indices. 14:45 – 15:10 UsingSocial Media to Market Houses (Presentation) Lex Groenewegen – CEO at Placert (Netherlands) Placertis a Dutch company focused on usingsocial media to market properties. On average over 60,000 Dutch arebeing marketed on social media through their platform. This session will look atwhatworks and doesn’t work in usingsocial media as a marketingchannel. 15:10 – 15:50 Networking Break Coffee and Tea provided in foyer Session 3 – Emerging Markets – New Companies and New Approaches 15:50 – 16:00 What’s Happening in Emerging Markets (Presentation) Simon Baker – Chairman,Property Portal Watch Onlinereal estate sites in emerging markets around the world aregoing through rapid development.
  5. 5. Version 5 – ALMOST FINAL 25th and 26th January 2016 5 Time Topic Speaker Overview 16:00 – 16:25 Attacking in an Emerging Market – Lessons from the Ukraine (Presentation) Ivo Perts - CEO at Mesto (Ukraine) Mesto is a relatively new entrant (2011) in the emerging market of the Ukraine. It is takingon several well established incumbents and making great progress. This session looks atthe lessons learned by Mesto. 16:25 – 16:50 MakingInroads into the Highly Competitive Turkish Market (Presentation) Ahmet Kayhan – CEO at (Turkey) Although a relatively recent entry to the Turkish market, has made strongprogress in takingon the leaders in this emerging market. This presentation looks atthe Turkish market and how they aretaking on the leaders. 16:50 – 17:15 The Emerging Home Tradesman Market – How Homebell is Buildinga Europe Wide Business (Interview) Felix Swoboda - CEO at Homebell (Germany) [Logo] Not only are there emerging geographic markets, there are also emerging market segment – one of which is the home tradesman market. Homebell was launched in 2015 and now operates in 11 countries throughout Europe. This presentation looks at what they do and how they aregrowing their business. 17:15 – 17:30 Day 1 Wrap Up Simon Baker – Chairman atProperty Portal Watch 19:30 onwards Drinks Venue Hudson Common at 356 W. 58th Street, New York Sponsored by the Mitula Group
  6. 6. Version 5 – ALMOST FINAL 25th and 26th January 2016 6 Tuesday 26th January 2016 08:45 – 09:00 Introduction Simon Baker – Executive Chairman, Property Portal Watch Overview of the day Session 4 – How the Internet is RevolutionizingReal Estate Agency 09:00 – 09:15 ChangingNature of Real Estate Sales – Opportunities and Challenges for Portals Simon Baker – Executive Chairman at Property Portal Watch Uber changed the taxi industry,AirBNB changed the short term accommodation industry and Expedia helped revolutionizethe travel industry. It is now the turn of real estate agency to become more efficient and in the process,for the fees to drop dramatically. This session looks at the changes that areoccurringaround the world. 09:15 – 09:40 OnlineAgents – WhatThey Offer and Will They Win? (Interview) Rob Ellice– CEO at EasyProperty (UK) Property portals havedisrupted the traditional property advertisingindustry. Now it is the turn of the onlineagent to disruptthe much larger residential and commercial sales and lettings industry.This session looks athow EasyProperty in the UK is takingon the 21,000 traditional estateagents and shakingup the industry with a lower costbusiness model that is more profitableand saves the landlord and home seller thousands. 09:40 – 10:05 Property Portals and Transaction Platforms (Presentation) Stuart Atkinson – Co-Founder at Wonego (UK) Stephan Gasteyger – Co-Founder at Wonego (UK) The holy grail for a property portal is to capture partof the transaction revenue stream. The challengefor them will betwo fold – how to put in placethe righttransaction platformand how to compete with their customers. This session looks atthe firstpartof the problem, what they need to think about in implementing a transaction platform.
  7. 7. Version 5 – ALMOST FINAL 25th and 26th January 2016 7 10:05 – 10:30 Ten-X ( – Participatingin the Real Estate Transaction Revenue Stream (Presentation) Rick Sharga – CMO at Ten-X (formerly (USA) Billionsof dollarsin commissionsflowthrough the real estate transaction revenue stream. Most portals tinker around the edges and capture some of the marketing dollars however one portal,Ten-X (formerly, is knee deep in the transaction revenue stream. Rick Sharga from Ten-X will discussthe business model,the growth of the business,new transaction platforms,how they work with the industry and why Google Capital invested USD 50 million in the company. 10:30 – 11:10 Networking Break Coffee and tea provided in foyer Session 5 – How the Internet is OpeningInternational Markets 11:10 – 11:20 Trends and Lessons from International Marketingof Real Estate (Presentation) Simon Baker – Executive Chairman at Property Portal Watch Real estate agents have always sold property to overseas buyers however the internet is providingagents with new and innovativeways to market their properties to an even broader range of overseas buyers. This session looks at some of the lessons thatareoccurringin the global marketing of property.
  8. 8. Version 5 – ALMOST FINAL 25th and 26th January 2016 8 11:20 – 11:50 Marketing Listings Internationally - The Industry's Perspective (Panel Session) Celeste Starchild –SVP at Move, Inc (USA) (Moderator) Panelists: Mary Capella - VP, Platforms and E- Business atERA FranchiseSystems Rene Galvan – EVP of Houston Association of Realtors MicheleGiordano - EVP and CMO at BerkshireHathaway HomeServices New Jersey Properties Anthony Hitt - CEO at Engel & Völkers North America This round tablediscussion with top industry executives explores how they approach the international marketingof listings,the lessons they have learned, and the valueinternational clients can bringto their companies. 11:50 – 12:10 Marketing Properties to Asia and the World – Options and Approaches (Interview) George Varvitsiotis –CEO at Asia Interactive(Hong Kong) Asia Interactivehas been helpingAsian agents and developers market their listingsin greater China,Asia Pacific,and to the world via their media sites and and their powered by syndication channels includingtheNY Times, Financial Times and additional premium channels targetingaffluent English and Chinesereadingproperty consumers wherever they may be. This session discusses thevarious approaches agents can take and the challenges of marketing properties internationally.
  9. 9. Version 5 – ALMOST FINAL 25th and 26th January 2016 9 12:10 – 12:30 How the Chinese Approach OnlineProperty Search and How to Market to Them (Interview) Esther Yong – CEO at AC Property (Australia) China continues to be a very attractivesegment for many Western Countries as they search for overseas buyers for local property. However, there are vastdifferences in the ways the Chinese search for property online.This session discusses thedifferences between East and West in the property search process and discusshowbest to market to and engage with the Chinese buyers. 12:30 – 13:50 Lunch Free Time for Networking Session 6 – Attacking the New Homes Developer Market 13:50 – 14:00 The Importance of the New Homes Segment to Property Portals (Presentation) Simon Baker – Chairman,Property Portal Watch For many portals,the new homes segment delivers over 60% of their revenues. The reason is simple – this segment has the most to spend and in many markets, the established home segment has almostno capacity to pay for onlineadvertising. This session looks atwhatportals around the world are doingto attack and deliver to this segment. 14:00 – 14:25 New Developments and Why Portals Are Not Usually a Key Partof the Sales and Marketing Puzzle (Presentation) Jon Ellis –CEO at Investorist(Australia) In many markets, new developments arefar more important than established home sales. The new homes developers are far more professional and havea greater capacity to spend on marketing than estate agents and brokers. However, property portals may be missingthe mark when it comes to marketing these new developments. This session looksat how Investoristis tacklingthenew homes market and providingdevelopers with a new channel to market their developments. 14:25 – 14:50 How OnlineHyper-Local Platforms areChangingthe Marketing and Sale of New Homes in the Netherlands (Presentation) Boris Geheniau – Fundamental All Media (Netherlands) This presentation looks at how the marketing and saleof new homes in the Dutch market has changed through the use of hyper-local listingsites,and the setting up of partnerships with the real estate developers, municipalities, agents and brokers.
  10. 10. Version 5 – ALMOST FINAL 25th and 26th January 2016 10 14:50 – 15:20 Do You Know How Big the Developer Industry Really is in Your Country? (Presentation) Scott Holmes – Development and Strategy Manager at the REA Group (Australia) Big Datr is an Australian based company,who have replicated a platformthat they have successfully rolled outto other verticals such as financeand automotive, to the Australian Property Developer industry. Their cloud-based platformprovides real-timemarketing insights such as projects that are being marketed, the media channel selection and shareof voice. To supporta full market view, provides data to BigDatr and is workingwith them to produce market insights reports for developer clients. uses this tool internally to discover new projects on the market and what mediums they are marketing their projects on. 15:20 – 16:00 Networking Break Coffee and tea provided in foyer Session 7 – Best Approaches to Capital Raising 16:00 – 16:10 Capital RaisingAround the World (Presentation) Simon Baker – Chairman,Property Portal Watch and Serial Investor Portals and other onlinereal estate companies are still raisingmoney to fund growth both within their countries and throughout the regions. This session looks atwho is raisingsignificantfunds and whatthey are usingthem for. 16:10 – 16:35 How the Next Group in Japan Dramatically Increased its Market Value (Presentation) Keizo Tsutsui – ManagingOfficer, Overseas Business Division (Japan) Takashi Inoue- Presidentand CEO at Next Group (Japan), a leader in the Japanesemarket and listed on the Tokyo stock exchange, is a highly innovativecompany. Over the last2 years,the company has dramatically increased its market capitalisation through 4 key initiatives. This presentation looks atwhatthey did to increasevalueand which initiatives havethe greatest impact.
  11. 11. Version 5 – ALMOST FINAL 25th and 26th January 2016 11 16:35 – 16:55 What Investors Look for in Property Portals and Other OnlineProperty Related Businesses (Discussion Panel) MalcolmMyers – CEO at European Internet Ventures (Switzerland) Scott Sinclair –ManagingDirector at Cascabel Management (USA) Almost all onlinereal estaterelated businesses need to raisecapital from time to time. Some do a great job at it whileothers take a longtime to raise only part of the funds they were seeking. This session discusses what investors look for when investingin both early stage and more mature businesses. 16:55 – 17:15 10 Do’s and Don’ts of Capital Raising (Presentation) Simon Baker – Chairman,Property Portal Watch and Serial Investor All businesses go through the same cycleof capital raising. Some do itmore successfully than others. Simon Baker is a serial investor in a property portals and associated businesses around theworld. He has worked on capital raisingatall levels includinglistings2 companies (Mitula and Real Estate Investar) on the Australian Stock Exchangein 2015. This session looks at 10 do’s and don’ts in raisingcapital. 17:15 – 17:30 Conference Wrap Up Simon Baker – Chairman atProperty Portal Watch