Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Final 62 social media tips

380 views

Published on

Social Media Tipes

Published in: Business, Technology

Final 62 social media tips

  1. 1. A publication ofHow to Target 20Major CountriesThrough SocialMedia62 SOCIALMEDIA TIPSFROM AROUNDTHE WORLDG
  2. 2. 62 social media tips from around the world2... brings your whole marketing world to-gether in one, powerful, integrated system.HubSpot’s All-in-OneMarketing SoftwareGet Found: Help prospects find you onlineConvert: Nurture your leads and drive conversionsAnalyze: Measure and improve your marketingPlus more apps and integrationsRequest A Demo Video OverviewEMAILMARKETINGM SOCIALCONTACTSwWORKFLOWS;SMART FIELDSnContactsdatabaseUanalytics
  3. 3. Introductory content is for marketers who are new to the subject.This content typically includes step-by-step instructions on howto get started with this aspect of inbound marketing and learn itsfundamentals. After reading it, you will be able to execute basicmarketing tactics related to the topic.INTRODUCTORYIS THIS BOOK RIGHT FOR ME?Not quite sure if this ebook is right for you? See the below description to determine ifyour level matches the content you are about to read.Intermediate content is for marketers who are familiar with thesubject but have only basic experience in executing strategies andtactics on the topic. This content typically covers the fundamentalsand moves on to reveal more complex functions and examples.After reading it, you will feel comfortable leading projects with thisaspect of inbound marketing.INTERMEDIATEAdvanced content is for marketers who are, or want to be, expertson the subject. In it, we walk you through advanced features ofthis aspect of inbound marketing and help you develop completemastery of the subject. After reading it, you will feel ready not onlyto execute strategies and tactics, but also to teach others how tobe successful.ADVANCEDThis ebook!62 social media tips from around the world3
  4. 4. 62 social media tips from around the world462 social media tipsfrom around the worldBy Elicia ChenElicia is an inbound marketer at HubSpot, amarketing software company in Cambridge,MA. She is a member of the internationalmarketing team, where she creates content fora global audience, drives traffic from outsidethe U.S., and generates leads for HubSpot.Elicia is also a regular contributor to theHubSpot blog where she writes about varioustopics across inbound marketing. Follow me on twitter@Eliciachen
  5. 5. 62 social media tips from around the world5australia /7belgium /13brazil /17canada /23china /29denmark /33finland /37france /41germany /47ireland /54tips from countriesindia /60italy /65japan /70netherlands /74norway /78russia /83spain /89sweden /95united kingdom /100united states /107
  6. 6. 62 social media tips from around the world6Being a successful internationalmarketer means more than justtranslating your content.“”By now you recognize that social media is an integral part of youronline marketing strategy. Social media platforms let you establish yourbrand and engage with your audience. The same idea applies if youwant to tackle a new market abroad.Yet, there are over 15 major social media sites used across the world,each with its own audience and a unique set of capabilities. In today’scyberworld, being a successful international marketer means muchmore than just translating your content. How do you know which socialmedia platforms to use, who uses each of them, and how to properlyengage with those audiences’ cultural customs and habits?This ebook will help you answer those questions. Read on to see the62 most valuable tips from 20 social media savvy countries.
  7. 7. 62 social media tips from around the world7country 1australia
  8. 8. 62 social media tips from around the world8Top Social Networks:1. Facebook2. LinkedIn3. Twitter
  9. 9. 62 social media tips from around the world9ggggwfOCUS ON SOCIALENDORSEMENTS.71% of Australians read otherconsumers’ opinions and discussionsabout brands online.24% of Australian consumers say theyuse social media to make purchasedecisions.
  10. 10. 62 social media tips from around the world10Post at night.Of all online-connectedAustralians, more thanone in five shop or browseonline between 6pmand 10pm.GGGGG
  11. 11. 62 social media tips from around the world11Optimize for mobile.26% of daily media consumption byAustralians takes place on mobiledevices.
  12. 12. 62 social media tips from around the world12know your audiencewell and createtargeted campaigns.60% of consumershave ceasedengagementwith multiplebrands becauseof poorly targetedcommunications.d
  13. 13. 62 social media tips from around the world13country 2belgium
  14. 14. 62 social media tips from around the world14Top Social Networks:1. Facebook2. Badoo3. Twitter
  15. 15. 62 social media tips from around the world15qTest for optimallanguages.Belgians use Dutch, French,German, and English.Test using these differentlanguages to see which getsthe most engagement,and stick with that.
  16. 16. 62 social media tips from around the world16Be an industryleader.Belgium has apopulation of10 million, butfew brandshave a Belgian-specific socialmedia presence.There is a greatopportunityto become amarket-leader.Especially since 77% of the populationbetween 16 and 75 years old go onlineevery day.U
  17. 17. 62 social media tips from around the world17country 3brazil
  18. 18. 62 social media tips from around the world18Top Social Networks:1. Facebook2. Orkut3. Badoo
  19. 19. 62 social media tips from around the world19Speak portuguese.Brazil speaksPortuguese(not Spanish),so don’t greetwith“Hola.”wwUse “Olá”as a formalgreeting.Use “Oi”as a casualgreeting.
  20. 20. 62 social media tips from around the world20Don’t ignorelatin america.It has the fastest-growing onlinepopulation of anyglobal region.Brazil is the 7thlargest Internetmarket globally,with 46.3 millionpeople online(up 16% since2011).G
  21. 21. 62 social media tips from around the world21Focus on video.Viewing online video is now the toponline activity in Brazil. In December2011, Brazilians viewed more than 4.7billion online videos.This was a 74% increase from theprevious year.V
  22. 22. 62 social media tips from around the world22Use Discounts &contests as offers.Users see socialmedia as a goodsource to learn aboutbrand experiences, sogamifying the productresearch/discountprocess could provebeneficial.81% of Brazilians usesocial media to lookfor new products, andmore than 75% lookfor special discounts.z
  23. 23. 62 social media tips from around the world23country 4canada
  24. 24. 62 social media tips from around the world24Top Social Networks:1. Facebook2. LinkedIn3. Twitter
  25. 25. 62 social media tips from around the world25Start theconversation.Canadianbusinesses arelagging behindU.S. businessesin takingadvantage ofconversationalmarketing, sotake advantageof the gap andbe a marketleader.^Canada
  26. 26. 62 social media tips from around the world26Target olderaudiences.Canadians 55years old and uphave been thelargest drivers ofsocial networkinggrowth in thecountry.They have experienced a nearly 50%growth in total social networking visits.In contrast, users younger than 17 sawan 18% reduction in total visits.w
  27. 27. 62 social media tips from around the world27optimize for mobile.32% of Canada’spopulation willhave the abilityto access theweb on a smartdevice by theend of 2012.H
  28. 28. 62 social media tips from around the world28Post frequently.30% ofCanadians nowuse social mediadaily, as opposedto 19% in 2012.t
  29. 29. 62 social media tips from around the world29country 5china
  30. 30. 62 social media tips from around the world30Top Social Networks:1. Qzone2. Tencent Weibo3. Sina Weibo
  31. 31. 62 social media tips from around the world31Understand yourlimitations.The Chinesegovernment hasmade it virtuallyimpossible foroutside playersto enter China-specific socialnetworks.Some consumers use VPN (virtualprivate network) that allows them toaccess sites like Facebook, but manydo not so reach is limited.Hd
  32. 32. 62 social media tips from around the world32Encourage user-generated content.Chinese usersare three timesmore likelyas Americansto make apurchasingdecisionbased on user-generatedcontent onsocial networks,such as blogposts orcomments.%
  33. 33. 62 social media tips from around the world33country 6denmark
  34. 34. 62 social media tips from around the world34Top Social Networks:1. Facebook2. LinkedIn3. Badoo
  35. 35. 62 social media tips from around the world35Focus on facebook.Facebook is by far the most popularsocial media site in Denmark. 51% ofDenmark’s population uses Facebook.LinkedIn trails far behind at 8% andTwitter at only 3%.
  36. 36. 62 social media tips from around the world36don’t focus ontwitter (yet).Twitter’s growth hasbeen impressive, butengagement is low:an elite 625 memberscreates half thetweets. It’s a platformworth watching, butnot yet an effectivemarketing channel. dB
  37. 37. 62 social media tips from around the world37Country 7finland
  38. 38. 62 social media tips from around the world38Top Social Networks:1. Facebook2. LinkedIn3. Twitter
  39. 39. 62 social media tips from around the world39Get Easy Access.Having high-speed internetis a LEGAL RIGHT toFinland citizens, sointernet marketing hasthe potential to reacha large audience.ee
  40. 40. 62 social media tips from around the world40Focus on Facebook.Although Twitter and Linkedin aregaining in popularity and user base,Facebook is still the preferred platformfor social media users when it comes tointeracting with companies and brands.jjj
  41. 41. 62 social media tips from around the world41country 8france
  42. 42. 62 social media tips from around the world42Top Social Networks:1. Facebook2. Badoo3. Skyrock
  43. 43. 62 social media tips from around the world43Use French.If you want togenerate positiveengagement fromyour Frenchaudience...wSpeak to themin French.
  44. 44. 62 social media tips from around the world44optimize for mobile.By 2014, France will trail only behindthe UK in percentage of populationaccessing social networks on mobile(within European countries).31% of the timeFrench users spendon mobile appsare spent on socialnetworks.
  45. 45. 62 social media tips from around the world45MOBILE OPTIMIZEWITH SHORTER,SMARTER FORMSYour prospects, leads,and customers shouldnever have to fill outthe same form twice.HubSpot introduces along requested featurethat can hide formfields if someone hasalready given you thatinformation. In otherwords, HubSpot makesyour forms smarter.3 Hide Fields: Set “smart” fields on each form to hide them fromleads who have already filled them out.Convert: Shorter forms mean higher conversions.Capture: Keep your forms as brief as possible, without losing anyvital information.33nsee demo READ MORE
  46. 46. 62 social media tips from around the world46ttttChoose social mediasites over blogs.In France, socialnetworks are morepopular than blogs.In fact, social networksaccount for a fifth ofthe time spent online inFrance.t
  47. 47. 62 social media tips from around the world47country 9germany
  48. 48. 62 social media tips from around the world48Top Social Networks:1. Facebook2. Wer-kennt-win3. Xing
  49. 49. 62 social media tips from around the world49English is OK.Most Germans dounderstand English.They will, however,appreciateefforts tospeak German.So at the very leastsay an occasional...w“Guten tag!”
  50. 50. 62 social media tips from around the world50Participate ingroups & forums.Germans are veryactive in forumsand Xing groups,so it’s a good place topersonally connect.UW>
  51. 51. 62 social media tips from around the world51clarify yourintentions.German usersare particularlyconcerned withsecurity issuesand are cautioustowards socialmedia. So ifyou have a call-to-action form,reiterate your no-spam policy.dM
  52. 52. 62 social media tips from around the world52increase yoursubmissions ratewith smart formsMake it as easy aspossible for yourprospects, leads, andcustomers to respondto your calls-to-action.HubSpot introduces along requested featurethat can hide formfields if someone hasalready given you thatinformation. In otherwords, HubSpot makesyour forms smarter.3 Hide Fields: Set “smart” fields on each form to hide them fromleads who have already filled them out.Convert: Shorter forms mean higher conversions.Capture: Keep your forms as brief as possible, without losing anyvital information.33nsee demo READ MORE
  53. 53. 62 social media tips from around the world53beware offrequent changes.Culturally speaking, German audiencesare known to be habitual and hesitanttoward change. Be mindful of thatwhen you consider updating your userinterface or social media delivery.Y YY! !
  54. 54. www.Hubspot.com62 social media tips from around the world54country 10ireland
  55. 55. 62 social media tips from around the world55Top Social Networks:1. Facebook2. Twitter3. LinkedIn
  56. 56. 62 social media tips from around the world56fOCUS ON SOCIALENDORSEMENTS.67% of Irish people research brands/products on social media, so enticecustomers to review your products withpromotions.74% of Irishusers writingabout brands doso because of aspecial offer.
  57. 57. 62 social media tips from around the world57fOCUS on facebook.A 2012 survey showed that 77% listedFacebook as their preferred socialnetwork. Only 7% preferred Twitter, nexton the list. Here are similar results fromanother survey:%ofRespondentsonEachNetwork50%15% 13%
  58. 58. 62 social media tips from around the world58turn FACEBOOKinto a powerfulSOCIAL channel^Are you tracking everyFacebook interactionyou have with yourleads? HubSpot notonly lets you trackevery click on a link in asocial message, it alsolets you use that datato segment leads andtrigger emails. Welcometo the first social mediatracking system of itskind.3 Lookup: Automatically look up social information for your leads.Listen: Listen to chatter and track clicks on all of your social posts.Segment: Segment your leads based on the social activity.Trigger: Trigger emails, update profile information, and adjust yourlists based on social interactions.333see demo Read more
  59. 59. 62 social media tips from around the world59optimise for mobile35% of people access social mediamostly on their smart phones.UUUUUUU UUUUUUU UUUUUUU UUUUUUU UUUUUUU
  60. 60. 62 social media tips from around the world60country 11india
  61. 61. 62 social media tips from around the world61Top Social Networks:1. Facebook2. LinkedIn3. Orkut
  62. 62. 62 social media tips from around the world62post at night.Most of the social networking activitiesoccur between 6pm and 10pm, afterbusiness hours.SSSSS St
  63. 63. 62 social media tips from around the world63Leverage games,apps & photos.Indian users spend the most time onFacebook using interactive games andapplications, followed by time spent onviewing photos.Leverage those to captureaudience attention.v
  64. 64. 62 social media tips from around the world64Focus on facebookand orkut.Together,Facebook andOrkut cater toabout 90% ofIndian socialmedia users.90%
  65. 65. 62 social media tips from around the world65country 12italy
  66. 66. 62 social media tips from around the world66Top Social Networks:1. Facebook2. Badoo3. Twitter
  67. 67. 62 social media tips from around the world67speak italian.Italian is the fourth most used languageon blogs, so you must translate yourcontent to engage this audience.Italian users typically have a low onlineparticipation rate, but they are morelikely to interact with you online if thereis no language barrier.UgqG
  68. 68. 62 social media tips from around the world68optimize for mobile.>One key areaof growththis year isin mobileinternetusers.One-third ofall mobileusers willaccessinternet ontheir phones.
  69. 69. 62 social media tips from around the world69don’t focus oninteraction rate.Italian users prefer to absorbinformation than to interact online, soa successful Facebook company pagecan have 100,000+ fans but less than50 comments.iiiiiiiiiiiiiiiwii
  70. 70. 62 social media tips from around the world70country 13japan
  71. 71. 62 social media tips from around the world71Top Social Networks:1. Facebook2. Twitter3. Mixi
  72. 72. 62 social media tips from around the world72focus on facebookand twitter.Following the earthquake of March2011, Facebook and Twitter havereplaced Mixi as the main platforms.Japan was Facebook’s second biggestgrowth market last year after Brazil,although for now penetration is low:only 10% of internet users are onFacebook.
  73. 73. 62 social media tips from around the world73don’t focus ongoogle+.In Japan,many usersuse Yahoo’ssearch engine,so Google+doesn’t helpas much withSERP. However,Google+ doestend to attractniche users suchas techies andmarketers.d
  74. 74. www.Hubspot.com62 social media tips from around the world74country 14netherlands
  75. 75. 62 social media tips from around the world75Top Social Networks:1. Facebook2. Hyves3. Twitter
  76. 76. 62 social media tips from around the world76promote qualitycontent on twitter.Dutch Twitter users are the most activein the world when it comes to postingand following on Twitter. So theywill help promote your messageif it’s good!BUUU
  77. 77. 62 social media tips from around the world77use linkedin if youare a b2b company.Netherlands ranks #4 in the world fornumber of small business professionalson LinkedIn, so engage withbusinesses in LinkedInAnswers.OO
  78. 78. 62 social media tips from around the world78join acollaborative blog.Instead of building your own companyblog from scratch, consider joininga collaborative blog to reach a largeaudience. There are many widely-readcollaborative blogs in the Netherlandsand most welcome new contributors.WUU
  79. 79. www.Hubspot.com62 social media tips from around the world79country 15norway
  80. 80. 62 social media tips from around the world80Top Social Networks:1. Facebook2. LinkedIn3. Twitter
  81. 81. 62 social media tips from around the world81focus on facebook.Facebook is by far the most widely usedsocial media channel with 57.6% of thepopulation as users.gUUgU
  82. 82. 62 social media tips from around the world82take advantageof the ecommercesurge.Online shoppingis becomingincreasinglymore popular.76% of thepopulation nowparticipates inecommerce.Combined with the rise in social mediause, especially among women andolder age groups, this trend presentsgreat opportunities for businesses.$
  83. 83. 62 social media tips from around the world83Use twitter, tumblr,& pinterest totarget youngerusersTwitter, Tumblrand Pinterest areparticularly popular inthe under 30 crowd,whereas LinkedIntends to attract userswith higher educationand income.Keep in mind these networks’ userbase is much smaller than Facebook’s,but they are strong among forerunnersin media and technology.B
  84. 84. www.Hubspot.com62 social media tips from around the world84country 16russia
  85. 85. 62 social media tips from around the world85Top Social Networks:1. Odnoklassniki2. V Kontakte3. Facebook
  86. 86. 62 social media tips from around the world86optimise v Kontaktefor media & videocontent.Users are accustomedto streaming music ormovies on v Kontakte,spending on average20 min/day (comparedto three min/day onFacebook).mV
  87. 87. 62 social media tips from around the world87target earlyadopterswith facebook.Facebook users tend to have moneyand are young and global-minded.Younger users with weaker purchasingpower tend to use VKontakte.4% %
  88. 88. 62 social media tips from around the world88target the 25-35year old crowdwith odnoklassniki.The Odnoklassniki market is decliningas these users migrate to VKontakteand Facebook, but for now there is stilla loyal following and users spend moretime here daily than on VKontakte orFacebook.4t t
  89. 89. www.Hubspot.com62 social media tips from around the world89country 17spain
  90. 90. 62 social media tips from around the world90Top Social Networks:1. Facebook2. Tuenti3. Badoo
  91. 91. 62 social media tips from around the world91speak spanish.Also keep in mind that Catalan is aseparate language, spoken only incertain regions.wIf you’re seriousabout engaginga Spanishaudience, youmust speakSpanish.
  92. 92. 62 social media tips from around the world92target collegestudents/recentgrads with tuenti.Tuenti isassociatedwith a youngaudience, mostlyin the 18 to 24age range. Otherage groups useFacebook more,especially the 25to 30 age group.sg
  93. 93. 62 social media tips from around the world93target heavy userswith Facebook.If your audiencemembers tendto be very socialmedia savvyand are heavyusers, focus onFacebook.The leading social giant has six millionregistered users in Spain. It is thenetwork preferred by most heavy users.C
  94. 94. 62 social media tips from around the world94target light userswith youtube.To engage userswho only usesocial mediaoccasionally,focus on puttingvideo contenton YouTube,which has closeto eight millionregistered usersin Spain.It is the preferred network for lightusers.m
  95. 95. www.Hubspot.com62 social media tips from around the world95country 18sweden
  96. 96. 62 social media tips from around the world96Top Social Networks:1. Facebook2. Twitter3. LinkedIn
  97. 97. 62 social media tips from around the world97leverage socialmedia for prBe active on socialmedia since 91% ofSwedish journalists usesocial media intheir work.71% of them useit to find ideas fornew stories.N
  98. 98. 62 social media tips from around the world98choose the platformto advertise basedon gender.When examining time spent on socialmedia in Sweden, studies found thatyoung men are mostly playing computergames while young women are readingbooks for pleasure and blogging.{&W45
  99. 99. 62 social media tips from around the world99english is okay.There is notmuch of alanguage barriersince mostSwedish sitesare in English,and Swedish-language sitescan easily betranslated withone click.Thus, global sites such as Facebookhave a strong and local appeal inSweden.wEng
  100. 100. www.Hubspot.com62 social media tips from around the world100country 19unitedkingdom
  101. 101. 62 social media tips from around the world101Top Social Networks:1. Facebook2. Twitter3. LinkedIn
  102. 102. 62 social media tips from around the world102Use british english.Color is colour, favorite is favourite,optimize is optimise, and so on. Don’tundervalue the switch of a letter; they’lllove you for getting it right.N3
  103. 103. 62 social media tips from around the world103Use british humor.The UK audienceresponds well tohumorous andwitty posts, somix some funnycontent in withthe educationalcontent. W;-)
  104. 104. 62 social media tips from around the world104optimise facebookif you’re a high-valuebrand.Within the 30 million unique UK users,95% are adults (mostly 25-34 year old)and 64% make more than £30k.Within the 30million users,the mostrepresentedincome bracketis the £30k-£49,999 group(42% of users),followed bythe £50k plusbracket (22% ofthe users).${
  105. 105. 62 social media tips from around the world105segment yourfacebook leadslike a pro^Not all Facebook leadsare created equal. Are youadjusting your marketingstrategy to leads withdifferent needs? HubSpotnot only lets you trackevery click in a socialmessage, but it alsolets you use that data tosegment leads and triggeremails. Welcome to thefirst social media trackingsystem of its kind.3 Lookup: Automatically look up social information for your leads.Listen: Listen to chatter and track clicks on all of your social posts.Segment: Segment your leads based on the social activity.Trigger: Trigger emails, update profile information, and adjust yourlists based on social interactions.333see demo Read more
  106. 106. 62 social media tips from around the world106have the facts.The UKaudience canbe skeptical, somake sure youcan always backup your claimswith facts, stats,and sources.Z
  107. 107. www.Hubspot.com62 social media tips from around the world107country 20united states
  108. 108. 62 social media tips from around the world108Top Social Networks:1. Facebook2. Twitter3. LinkedIn
  109. 109. 62 social media tips from around the world109use youtube toentertain & educateyour audience.Videos allow youto interact withyour audience ina more personalway. Be sureto embed yourvideos on yourblog and socialnetworks toincrease reach.In addition, Google owns YouTube soyour videos will be indexed in organicsearch.V
  110. 110. 62 social media tips from around the world110linkedin is betterfor b2b companies.65% of B2B respondents acquired acustomer through LinkedIn, whileFacebook and Twitter are more effectivefor B2C companies.
  111. 111. 62 social media tips from around the world111post your content togoogle+ for SEo.Even thoughGoogle+ is not asactively used asthe top three socialnetworks, getting+1’s will help yourcontent rank well inSERP. s
  112. 112. 62 social media tips from around the world112engage on quora.Quora users ask specific questionsrelated to their businesses. Browsequestions to identify needs and answerthem to position your company as anindustry thought leader.If you have educational lead-generationcontent that is relevant to a question,even better! Link to your content in theconversation and capture Quora usersas leads.U?
  113. 113. 62 social media tips from around the world113get more trafficfrom social mediaSee the HubSpotmarketing tools inaction. Get the rightaudience to your site.http://bitly.com/HubSpot-Demo

×