International Business ppt

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International Business exporting dairy products to UAE

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International Business ppt

  1. 1. INTERNATIONAL BUSSINESS Submitted to: Pof. Presentation on: Exporting Milk and Dairy Products to UAE
  2. 2. Indian Dairy industry • Today, India is the world’s largest milk producer, accounting for more than 13% of the world’s total milk production. • Some of the major destinations of Indian dairy products are Bangladesh, UAE, US, and Philippines. • Ghee is the most widely used milk product in the Indian sub continent. • Ghee has been a regular export item from India since the 1930’s. • Dairy sector is probably one of the most distorted agriculture sectors.
  3. 3. 4 P’s Product: •Butter •Cheese •Milk Powder •Ghee •Paneer •Ice-cream Powder •Curd •Lassi •Buttermilk •Shrikhand
  4. 4. Price • Pricing will include: • Cost of milk • Labour cost • Processing Cost • Advertising Cost • Storage Cost • Export Transportation Cost • Sales Promotion Cost • Taxes • Profit Margin 4 P’s
  5. 5. Place • UAE(Qatar, Oman, Saudi Arabia, Dubai, Abudhabi) 4 P’s
  6. 6. Promotion • Advertising in 1) Local Newspaper 2) Billboards 3) Television • Online Marketing • Trade Shows 4 P’s
  7. 7. STP Segmentation Targeting Positioning •Geographic •Demographic •Customers in Qatar, Oman, Saudi Arabia, Dubai, Abudhabi •All Age groups The world's prime source of high-quality protein.
  8. 8. About UAE Fact Sheet: UAE • Capital : Abu Dhabi • GDP (official exchange rate) : US $ 361.9 bn (2012 est.) • GDP (PPP) : US $ 271.2 bn (2012 est.) • GDP (real growth rate) : 4% (2012 est.) • GDP (composition by sectors) : Agriculture: 0.8%, Industry: 56.1% and Services: 43.1% (2012 est.) • Population : 5,314,317 (July 2012 est.)
  9. 9. • Agriculture – Products : dates, vegetables, watermelons; poultry, eggs, dairy products, fish • Industries : petroleum and petrochemicals; aluminum, cement, fertilizers, commercial ship repair, construction materials, some boat building, handicrafts, textiles • Exports : US $ 300.6 bn (2012 est.) • Major Export Commodities : crude oil 45%, natural gas, reexports, dried fish, dates • Export Partners : Japan 16.2%, India 13.5%, Iran 10.9%, South Korea 5.6%, Thailand 5.5%, Singapore 4.4% (2011) • Imports : US $ 220.3 bn (2012 est.) • Major Import Commodities : machinery and transport equipment, chemicals, food • Import Partners : India 19.8%, China 13.7%, US 8.1%, Germany 4.6%
  10. 10. Bilateral Economic & Commercial Relations: India - UAE • India and the United Arab Emirates (UAE) enjoy a strong and friendly relationship based on historical contacts, shared traditions and values. • Being one of the significant trade corridors in the world, UAE has emerged as India’s second largest trade trading partner after China. • UAE, a long standing commercial and business hub of the Arabian world, has also emerged as the third major re-export centre in the world after Singapore and Hong Kong. • India's exports to the UAE are well diversified with a large basket. • Major items of India's exports to UAE have been petroleum products, precious metals, stones, gems & jewellery, minerals, food items (cereals, sugar, fruits & vegetables, tea, meat, and seafood), textiles (garments, apparel, synthetic fibre, cotton, yarn) and engineering & machinery products and chemicals
  11. 11. PESTLE Analysis • Political – Each Emirate has its own governmental institution. • Economic – Wealth is based on oil and gas exports (Abu Dhabi) • Social – Islam plays a large role in business • Technological – Telephones (land line and cell), radio broadcast stations, television, internet • Legal – Court proceedings in the UAE are time-consuming. • Environmental -Arid/tropical, sandy desert, and coastal areas
  12. 12. SWOT Analysis • Strengths – Free Trade Zones, relative ease of business start up • Weaknesses – One needs a network of people in order to expand opportunities – Trust must be gained before any business transaction occurs • Opportunities – Large export market – Trade missions • Threats – Sandstorms and dust storms occur frequently.
  13. 13. ENTERING THE MARKET • A local sponsor or service agent • Trade license • Register with the local Chamber of Commerce and Industry, the Economic Development Department, and with the Minister of Finance • Annual renewal of the trade license • Company can function only within the emirate where the license was granted • Separate license must be obtained to open a branch in other emirates • Free Trade Zones
  14. 14. SELLING DAIRY PRODUCTS • Using an Agent or Distributor • Establishing an Office • Franchising • Direct Marketing • Distribution and Sales Channel
  15. 15. THANK YOU

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