Submitted to: Pof.
Exporting Milk and Dairy Products to UAE
Indian Dairy industry
• Today, India is the world’s largest milk producer, accounting for more
than 13% of the world’s total milk production.
• Some of the major destinations of Indian dairy products are
Bangladesh, UAE, US, and Philippines.
• Ghee is the most widely used milk product in the Indian sub continent.
• Ghee has been a regular export item from India since the 1930’s.
• Dairy sector is probably one of the most distorted agriculture sectors.
• UAE(Qatar, Oman, Saudi Arabia, Dubai, Abudhabi)
• Advertising in
1) Local Newspaper
• Online Marketing
• Trade Shows
Segmentation Targeting Positioning
•Customers in Qatar,
Oman, Saudi Arabia,
•All Age groups
The world's prime source
of high-quality protein.
Fact Sheet: UAE
• Capital : Abu Dhabi
• GDP (official exchange rate) : US $ 361.9 bn (2012 est.)
• GDP (PPP) : US $ 271.2 bn (2012 est.)
• GDP (real growth rate) : 4% (2012 est.)
• GDP (composition by sectors) : Agriculture: 0.8%, Industry:
56.1% and Services: 43.1%
• Population : 5,314,317 (July 2012 est.)
• Agriculture – Products : dates, vegetables, watermelons; poultry, eggs,
dairy products, fish
• Industries : petroleum and petrochemicals; aluminum,
cement, fertilizers, commercial ship repair,
construction materials, some boat building,
• Exports : US $ 300.6 bn (2012 est.)
• Major Export Commodities : crude oil 45%, natural gas,
reexports, dried fish, dates
• Export Partners : Japan 16.2%, India 13.5%, Iran 10.9%, South
Korea 5.6%, Thailand 5.5%, Singapore 4.4% (2011)
• Imports : US $ 220.3 bn (2012 est.)
• Major Import Commodities : machinery and transport equipment, chemicals,
• Import Partners : India 19.8%, China 13.7%, US 8.1%, Germany
Bilateral Economic & Commercial
Relations: India - UAE
• India and the United Arab Emirates (UAE) enjoy a strong and friendly
relationship based on historical contacts, shared traditions and values.
• Being one of the significant trade corridors in the world, UAE has emerged
as India’s second largest trade trading partner after China.
• UAE, a long standing commercial and business hub of the Arabian world,
has also emerged as the third major re-export centre in the world after
Singapore and Hong Kong.
• India's exports to the UAE are well diversified with a large basket.
• Major items of India's exports to UAE have been petroleum products,
precious metals, stones, gems & jewellery, minerals, food items (cereals,
sugar, fruits & vegetables, tea, meat, and seafood), textiles (garments,
apparel, synthetic fibre, cotton, yarn) and engineering & machinery
products and chemicals
– Each Emirate has its own governmental institution.
– Wealth is based on oil and gas exports (Abu Dhabi)
– Islam plays a large role in business
– Telephones (land line and cell), radio broadcast stations,
– Court proceedings in the UAE are time-consuming.
-Arid/tropical, sandy desert, and coastal areas
– Free Trade Zones, relative ease of business start up
– One needs a network of people in order to expand opportunities
– Trust must be gained before any business transaction occurs
– Large export market
– Trade missions
– Sandstorms and dust storms occur frequently.
ENTERING THE MARKET
• A local sponsor or service agent
• Trade license
• Register with the local Chamber of Commerce and Industry, the Economic
Development Department, and with the Minister of Finance
• Annual renewal of the trade license
• Company can function only within the emirate where the license was
• Separate license must be obtained to open a branch in other emirates
• Free Trade Zones
SELLING DAIRY PRODUCTS
• Using an Agent or Distributor
• Establishing an Office
• Direct Marketing
• Distribution and Sales Channel