Making Engagement Matter at BTPutting engagement at the heart of your business agendaCathy Brown, Engage For Success
Who we are: BT has a diverse workforce of 130,670  employees in 170 countries                                             ...
The Journey: Getting our engagement agendaestablished                                                                     ...
Listen to peopleEvery manager with a team of 50+ gets engagement feedback every 3 months50,000 people tell us what it feel...
Set clear expectations                                   •People manager trainingEngagement is a key part of every manager...
Remove the barriersAnd help people stay fit and well to build resilience© British Telecommunications plc
Educate and support  key stakeholdersQuarterly conversations with people about our business priorities•       Stories , ro...
Emphasise achievementOur Olympic involvement is building prideBT’s ambition is to extend the London 2012 legacy by inspiri...
Embed in everything you do  BT people are volunteering to help local communities               Communication Triathlon    ...
Questions?             10
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Cathy Brown - Making Engagement Matter at BT - PPMA Seminar April 2012

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  • Cardiovascular16,366 registered, average weight loss 2 kg 54% made lifestyle changes during programmeSmoking1,000 participants signed up, 30% quit rateMental Health68% learned new ways to look after their MH56% implemented recommendations and continued at follow-up51% improvements in mental well-beingCancerKnowledge improved up to 12%61% planned to change physical activity, diet, weight DiabetesUp to 25% improvement in knowledge2/3rds took action to reduce their risk
  • Sustainability is key for the London 2012 Games. It featured centrally at the heart of the original bid, framed by the concept of “Towards a One Planet Olympics”. BT is a responsible business and we want to lead the way to a more sustainable society. We see London 2012 as a ‘once in a lifetime’ opportunity to inspire and support people in making changes that will help achieve this. Our ambition is to extend theLondon legacy 2012 by inspiring and supporting people to change the way they build, live, learn, work and travel to create a more sustainable society.Through our work on London 2012, we’re pioneering the first ever converged network communications solution for a summer Olympic Games, which offers major benefits in terms of resource and energy efficiency. The lessons we learn through this pioneering work will benefit other customers in the future. We’ve also developed a new methodology to calculate the carbon footprint of our London 2012 solution. This is the first time an exercise like this has been carried out on such a large ICT project, so it will help BT identify how to reduce the environmental impact of our solutions and provide a model for others to follow.We’re creating resources that will bring positive benefits to the local community. For example, we are installing a fibre network within the Olympic Village, making it one of the first beneficiaries of superfast broadband. This will remain in place after the Games, allowing BT Retail and other companies to provide the very latest internet-based services to people who move in once the Olympics has ended. Through our London 2012 education projects, we’re aiming to help to create a generation of young citizens with the skills to communicate and collaborate in ways that bring about positive changes to our society.
  • Cathy Brown - Making Engagement Matter at BT - PPMA Seminar April 2012

    1. 1. Making Engagement Matter at BTPutting engagement at the heart of your business agendaCathy Brown, Engage For Success
    2. 2. Who we are: BT has a diverse workforce of 130,670 employees in 170 countries UK 88,200 Russia/ CEE North Western 400 America Europe 4,300 10,300 Middle East and Africa Asia Pac 200 26,500 Latin America 770Operates in170 countries96,000 BTemployees BT organisation BT Retail *130,670 with BT Wholesalecontractors BT Global Services * BT Operate *2009/10 BT Design and Innovate*revenues: Openreach£20.9 billion © British Telecommunications plc * Global operations
    3. 3. The Journey: Getting our engagement agendaestablished Embed in everything you do 8 Emphasise achievement 7 Educate and support key stakeholders 6 Remove the barriers 5 Set clear expectations 4 Learn from people who are engaged 3 Listen to people 2 Common approach 1© British Telecommunications plc
    4. 4. Listen to peopleEvery manager with a team of 50+ gets engagement feedback every 3 months50,000 people tell us what it feels like to work at BT Set clear direction, priorities and “You said….We did” build plans Recognise and celebrate achievements Plan Involve people in developing these Update Do plans Check in with them often to ask how things are going.Adapt and improve the Act Checkplans based on theteams feedback © British Telecommunications plc
    5. 5. Set clear expectations •People manager trainingEngagement is a key part of every manager’s job standard •Common standards •Engagement a key criteria in performance and development •Engagement Toolkit© British Telecommunications plc
    6. 6. Remove the barriersAnd help people stay fit and well to build resilience© British Telecommunications plc
    7. 7. Educate and support key stakeholdersQuarterly conversations with people about our business priorities• Stories , roadmaps, conversations• Focus on the future• Difference is You theme linked to values• Olympic athletes inspiring people with positive thinking and performance tips• Connect people to strategy• Celebrate achievement• Key role for people managers• Emphasise desired behaviours• Manager toolkits, podcasts© British Telecommunicationsplc 7
    8. 8. Emphasise achievementOur Olympic involvement is building prideBT’s ambition is to extend the London 2012 legacy by inspiring and supporting people to change the way they live, learn, work, do business and travel to create a more sustainable society. © British Telecommunications plc 8
    9. 9. Embed in everything you do BT people are volunteering to help local communities Communication Triathlon Coaching for Life © British Telecommunications plc Cleaning River Banks around the Olympic9Park Over 1200 BT people have volunteered
    10. 10. Questions? 10

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