Can Mobile Devices Be Used toBetter Serve the Underbanked?
2About PlastycOur mission: deliver the power of a bank account in everybody’s phone   To the traditionally under-served   ...
3  Our Audience                            Household IncomeLess Affluent                            Education LevelNo Coll...
4Under-banked, under-insured, but not under-phoned80% of our cardholdershave a smartphone   Android ≈ 57%   iPhone ≈ 23%Me...
5How can they afford smartphones?Prepaid plans   no contract, unlimited $40-$55/month   >60M prepaid users in the USPlenty...
6We cover all options  Any phone with a        Smartphone              Low-cost tablet    web browser      (free app from ...
7All account features are accessible via mobile                                    Balance & Statements                  ...
8ExampleYour phoneis your checkbook   (except smarter)
9Benefits of smartphone apps                  Everything the Mobile Web does                               +   Programmabl...
10Building Trust                     Alerts are   “Fee Box”                    sent upon     shows all the                ...
11Smaller Screens = Bigger Impact• Mobile banking is more mission-critical for under-banked customers  than for well-banke...
12Thank You!                                                 See demos and                                                ...
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Can Mobile Devices Be Used to Better Serve the Underbanked?

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Can Mobile Devices Be Used to Better Serve the Underbanked?

  1. 1. Can Mobile Devices Be Used toBetter Serve the Underbanked?
  2. 2. 2About PlastycOur mission: deliver the power of a bank account in everybody’s phone To the traditionally under-served + the angry-banked + too young to care about banksUPside Visa Prepaid CardiBankUP
  3. 3. 3 Our Audience Household IncomeLess Affluent Education LevelNo College Education (measured by Quantcast: http://www.quantcast.com/upsidecard.com )
  4. 4. 4Under-banked, under-insured, but not under-phoned80% of our cardholdershave a smartphone Android ≈ 57% iPhone ≈ 23%Measured by our mobile serversApril1-April3 2012
  5. 5. 5How can they afford smartphones?Prepaid plans no contract, unlimited $40-$55/month >60M prepaid users in the USPlenty of sub $99 Android phones $39 Metro PCS $79 Cricket Wireless & Verizon $99 Virgin Mobile © Copyright MetroPCS
  6. 6. 6We cover all options Any phone with a Smartphone Low-cost tablet web browser (free app from Google Play (free app on (no app) Store or iTunes App Store) Amazon app store)
  7. 7. 7All account features are accessible via mobile  Balance & Statements  Load cash via MoneyPaks  Initiate Direct Deposits  Write paper checks on demand  Direct airtime refill of cellphones  Manage cash-back rewards  Activate companion cards  Remote cash loads  Manage Savings Purse  Access Customer Service
  8. 8. 8ExampleYour phoneis your checkbook (except smarter)
  9. 9. 9Benefits of smartphone apps Everything the Mobile Web does + Programmable Direct Geo-located Alerts Phone Support Services
  10. 10. 10Building Trust Alerts are “Fee Box” sent upon shows all the events fees using chosen by the CFSI the customer proposed format
  11. 11. 11Smaller Screens = Bigger Impact• Mobile banking is more mission-critical for under-banked customers than for well-banked and wealthy individuals• Under-banked people are better mobilized than the US average• Push notifications to smartphones are the holy grail of better communication with customers: free and 100% open rate• Payments via a phone are important for under-banked people for crucial things like bills, rent, receiving cash or direct deposits, not for making fancy touch-and-go NFC payments in taxi cabs…
  12. 12. 12Thank You! See demos and screenshots at www.plastyc.com Contact us at: patrice.peyret@plastyc.com 646-485-5267

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