VIGORSOL-ITA

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VIGORSOL-ITA

  1. 1. ITALIAN ADVERTISING ROMANTIC ? . ... NO, IRONIC!
  2. 2. Air action vigorsol advertising http://www.youtube.com/watch?v=o8RCOb3WQOs
  3. 3. <ul><li>It wants to show the air fresh explosion of the chewing gum “Vigorsol”. </li></ul><ul><li>In the first moment the girl writes an e-mail to his boyfriend in which she says that she misses him, his smile and especially his breath on her skin. So the boy after eating the chewing gum, sends her a bottle in which there is his breath. How romantic he is! </li></ul>
  4. 4. <ul><li>But the breath is so hard that when the girl opens the bottle she is swept by it. </li></ul>And also her parrot!
  5. 5. 79% <ul><li>Strikes </li></ul><ul><li>Easely to remember </li></ul><ul><li>Makes people laughing </li></ul><ul><li>Clear message </li></ul><ul><li>Original </li></ul><ul><li>Funny </li></ul><ul><li>No boring </li></ul>
  6. 6. 21% <ul><li>Stupid </li></ul><ul><li>Irreal situation </li></ul><ul><li>Disgusting </li></ul><ul><li>Shocking </li></ul><ul><li>Banal </li></ul>
  7. 7. This advertising is characterized by a romantic beginning and funny ending. This type sells so much that this is not the only brand that use an ironic advertising. Here we have another nice advertisement which uses the same strategy. See it! http://www.youtube.com/watch?v=cdU_P2FJL5E
  8. 8. <ul><li>We are waiting for your opinion! </li></ul><ul><li>Do you know other adevertisings like these? </li></ul><ul><li>Bye bye </li></ul><ul><li>Parini students </li></ul>

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